Monthly Archives: May 2011

One researcher says enough’s enough

Editor’s note: Ron Sellers is founder of Phoenix-based Grey Matter Research LLC. After nearly a quarter-century in the research business, I have finally come to two very important conclusions: 1) I can’t do it all; 2) That’s okay. You see, … Continue reading

Posted in Focus Groups, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | 4 Comments

Best practices for shop-alongs

Editor’s note: Michael Carlon is vice president in the New York office of Truth Consulting, a London research firm. Carlon will outline his views on rethinking the shopper insights function in the June issue of Quirk’s. One of the most … Continue reading

Posted in Brand and Image Research, Consumer Research, Ethnographic Research, Marketing Best Practices, Qualitative Research, The Business of Research | 2 Comments