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Monthly Archives: May 2011
One researcher says enough’s enough
Editor’s note: Ron Sellers is founder of Phoenix-based Grey Matter Research LLC. After nearly a quarter-century in the research business, I have finally come to two very important conclusions: 1) I can’t do it all; 2) That’s okay. You see, … Continue reading
Best practices for shop-alongs
Editor’s note: Michael Carlon is vice president in the New York office of Truth Consulting, a London research firm. Carlon will outline his views on rethinking the shopper insights function in the June issue of Quirk’s. One of the most … Continue reading