Monthly Archives: October 2011

Conflicting data in online surveys: the Rorschach test of market research

Editor’s note: Lev Mazin is CEO and co-founder of research firm Ask Your Target Market. If you’ve ever taken a Rorschach inkblot test, you know the quandary. You’re shown what is, undeniably, a spot on the paper, but your mind … Continue reading

Posted in Interviewing, Marketing Best Practices, Online Surveys and Research, Quantitative Research | Comment