Monthly Archives: November 2011

Researchers, don’t explain your profession – share your identity

Editor’s note: Jim Karrh is director of MarketSearch, a Little Rock, Ark., research firm. What is your identity as a marketing researcher? I’ve been engaged in research – and going to cocktail parties – for years, but after reading this … Continue reading

Posted in Consumer Research, Market Research Humor, Research Industry Trends, The Business of Research | Comment

What was the biggest decision that research influenced for you this year?

Editor’s note: Brett Hagins is senior partner of Research Innovation and ROI, a Plano, Texas non-profit organization. While I was discussing demonstrating return-on-investment from research with a vice president of research for a large retailer, he suggested including a question … Continue reading

Posted in Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | 2 Comments

Creative consumers are a good thing, really

Editor’s note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm. I can still hear the voices, trying to persuade us against our idea. In the mid-1990s when we first decided to progress with some … Continue reading

Posted in Brainstorming Research, Concept Research, Focus Groups, Qualitative Research, Uncategorized | Comment