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Monthly Archives: January 2012
Why convergence will define marketing research in 2012
Editor’s note: April Turner is senior product marketing manager, custom market research, at San Francisco research firm MarketTools. This is an edited version of a post that originally appeared here under the title “Thoughts on market research for 2012.” Every … Continue reading
I think I hear the Starbucks truck
Brad Weiss is research director, client and project services, at Cincinnati-based MarketVision Research. It’s been interesting being on the opposite side of the spectrum over the last year, after moving from the client to the vendor side with MarketVision Research. … Continue reading