Monthly Archives: January 2012

Why convergence will define marketing research in 2012

Editor’s note: April Turner is senior product marketing manager, custom market research, at San Francisco research firm MarketTools. This is an edited version of a post that originally appeared here under the title “Thoughts on market research for 2012.” Every … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments

I think I hear the Starbucks truck

Brad Weiss is research director, client and project services, at Cincinnati-based MarketVision Research. It’s been interesting being on the opposite side of the spectrum over the last year, after moving from the client to the vendor side with MarketVision Research. … Continue reading

Posted in Consumer Research, Market Research Best Practices, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment