Monthly Archives: February 2012

15 tips for getting the most out of focus groups

Editor’s note: Lynnette Leathers is president of Mindspot Inc., an Orlando, Fla., research firm. This is an edited version of a post that originally appeared here under the same title. Research is simply a process to get information and insights … Continue reading

Posted in Focus Groups, Market Research Best Practices, Qualitative Research | 4 Comments

Getting (hyper-)personal with research

Some time ago, we began talking about hyper-personalization in branding, when it first cropped up as a trend we were seeing. Was it here to stay? Would it take off? Would it be a true trend or a fad that … Continue reading

Posted in Brand and Image Research, Consumer Research, Food/Sensory Research, Marketing Best Practices, Qualitative Research, Quantitative Research, The Business of Research | Comment

Researchers, your brains are not enough

Editor’s note: Dan Womack, senior manager of insights at Columbus, Ga.-based Aflac, writes a personal blog called Womack Insight. The opinions expressed there are his alone. This is an edited version of a post that originally appeared under the title … Continue reading

Posted in Marketing Best Practices, State of the Research Industry, The Business of Research | Comment