Monthly Archives: March 2012

CASRO ‘panel of panelists’ shouldn’t be a surprise

Editor’s note: Reg Baker is president and chief operating officer of Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “The latest online panel dust up.” Gregg Peterson’s earlier … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Quantitative Research, Research Industry Trends | 1 Comment

Mobile research cage match: apps vs. browsers

Editor’s note: Leslie Townsend is president of Kinesis Survey Technologies, Austin, Texas, and a founding member of the Mobile Marketing Research Association (MMRA). This is an edited version of a post that originally appeared on the blog of the MMRA … Continue reading

Posted in Consumer Research, Mobile Interviewing, Quantitative Research, Research Industry Trends | Comment