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Monthly Archives: April 2012
A view with new eyes leads to MR innovation
Editor’s note: Keri Christensen is vice president of the communications division of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Three MR ideas to drive … Continue reading
Are you a half-full or half-empty researcher?
Editor’s note: George Kuhn is director of research services at Research & Marketing Strategies, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title “Does your business avoid market research? | The glass … Continue reading
More satisfying satisfaction surveys – for all
Editor’s note: Megan McManaman content marketing manager at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title “Avoiding customer satisfaction survey overload.” The recent New York Times article … Continue reading
How to prep your brand for Facebook’s Timeline
Editor’s note: Seth Lieberman is CEO of Pangea Media/SnapApp, a Watertown, Mass., marketing firm. Below is a quick overview of some of the things Facebook page administrators should know to prepare for and manage their Facebook Page with Timeline. (But … Continue reading