Monthly Archives: April 2012

A view with new eyes leads to MR innovation

Editor’s note: Keri Christensen is vice president of the communications division of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Three MR ideas to drive … Continue reading

Posted in Brand and Image Research, Business and Product Development, Business-To-Business Research, Concept Research, Innovation in Market Research, Market Research Best Practices | Comment

Are you a half-full or half-empty researcher?

Editor’s note: George Kuhn is director of research services at Research & Marketing Strategies, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title “Does your business avoid market research? | The glass … Continue reading

Posted in Market Research Best Practices, State of the Research Industry, The Business of Research | Comment

More satisfying satisfaction surveys – for all

Editor’s note: Megan McManaman content marketing manager at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title “Avoiding customer satisfaction survey overload.” The recent New York Times article … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research in the News | 1 Comment

How to prep your brand for Facebook’s Timeline

Editor’s note: Seth Lieberman is CEO of Pangea Media/SnapApp, a Watertown, Mass., marketing firm. Below is a quick overview of some of the things Facebook page administrators should know to prepare for and manage their Facebook Page with Timeline. (But … Continue reading

Posted in Brand and Image Research, Marketing Best Practices, Social Media and Marketing Research | Comment