Monthly Archives: May 2012

Is methodological rigor getting neglected?

Editor’s note: Edward Appleton is European consumer insights manager at a major multinational based in Munich, Germany. Market research is undergoing an exciting phase of change – the survey is under attack as a shallow method of accessing people’s real … Continue reading

Posted in Market Research Best Practices, Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | 3 Comments