Monthly Archives: June 2012

Keeping track of your trackers

Editor’s note: Scott Worthge is AVP, survey solutions, at Encino, Calif.-based uSamp. This is an edited version of a post that originally appeared here under the title “Taking the pulse of the market: What you should know about tracking studies.” … Continue reading

Posted in Brand and Image Research, Consumer Research, Quantitative Research | 1 Comment

English or Spanish or both?

Editor’s note: Roy Eduardo Kokoaychuk is a partner at ThinkNow Research, Burbank, Calif. This is an edited version of a post that originally appeared here under the title “Hispanics and Language – English or Español?” Marketers frequently struggle with whether … Continue reading

Posted in Demographics, Ethnic/Multicultural Research, Qualitative Research, Survey Development | Comment

Thoughts on conducting virtual research

Editor’s note: James A. Rohde is consultant and founder of James A. Rohde Consulting, a Pittsburgh research firm. Virtual research – in which real-life situations are simulated for the purposes of conducting marketing research – is no longer the hot … Continue reading

Posted in Consumer Research, Interviewing, Market Research Techniques | Comment