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Monthly Archives: July 2012
From authenticity to Hispanicity: three tips for selecting the right Hispanic panel
Editor’s note: Mario Carrasco is a partner at ThinkNow Research, Burbank, Calif. Marketers and market researchers in the U.S. have known about the Hispanic boom for years now. While the size of the Hispanic population in the 2000 Census caught … Continue reading
What’s in your big data? Part 1: A path to accurate plans
Market research organizations must react to slower growth and lower margins brought by commoditization, clients’ reduced budgets and the proliferation of self-service research tools. Delivering exceptional research is one way to stand apart. But to survive and still profit, research … Continue reading
Did article on digital couponing clip important questions?
Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Every once in a while I feel compelled to reach out to shake someone about a research issue. The June edition of Quirk’s reported on a study conducted … Continue reading
A good story: what Subaru does right
Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. Some people are fans of Net Promoter Score (NPS) and some aren’t. But … Continue reading