Monthly Archives: July 2012

From authenticity to Hispanicity: three tips for selecting the right Hispanic panel

Editor’s note: Mario Carrasco is a partner at ThinkNow Research, Burbank, Calif. Marketers and market researchers in the U.S. have known about the Hispanic boom for years now. While the size of the Hispanic population in the 2000 Census caught … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels, Quantitative Research | Comment

What’s in your big data? Part 1: A path to accurate plans

Market research organizations must react to slower growth and lower margins brought by commoditization, clients’ reduced budgets and the proliferation of self-service research tools. Delivering exceptional research is one way to stand apart. But to survive and still profit, research … Continue reading

Posted in Data Collection/Field Services, State of the Research Industry, The Business of Research | 1 Comment

The joys of being a generalist

Peggy Moulton-Abbott is a moderator and owner of Newfound Insights, a Virginia Beach, Va., research firm. This is an edited version of a post that originally appeared here under the title “The joys, and benefits, of being a marketing research … Continue reading

Posted in Consumer Research, Focus Groups, Moderating, Qualitative Research | 2 Comments

How to strengthen your question muscle

Naomi Henderson is founder and CEO of RIVA Market Research, Rockville, Md. This is an edited version of a post that originally appeared here under the title “Asking ‘good’ questions.” Some months back, I was paging through Parade magazine (it … Continue reading

Posted in Focus Groups, Moderating, Qualitative Research | 4 Comments

Did article on digital couponing clip important questions?

Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Every once in a while I feel compelled to reach out to shake someone about a research issue. The June edition of Quirk’s reported on a study conducted … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices | Comment

A good story: what Subaru does right

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. Some people are fans of Net Promoter Score (NPS) and some aren’t. But … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction | Comment