Monthly Archives: August 2012

What’s in your big data? Part 2: A path to profitable projects

With the pressures facing market research organizations, all projects must be as profitable as possible. But as many market research organizations deliver work, project management gaps can slowly eat into profits. (One curious company found and fixed enough gaps to … Continue reading

Posted in Data Collection/Field Services, Data Processing, State of the Research Industry, The Business of Research | Comment

Customer satisfaction research: why it’s everywhere and nowhere

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. We participated in the early development of customer satisfaction measurement. In the late … Continue reading

Posted in Customer Satisfaction, Market Research Best Practices, Marketing Best Practices, The Business of Research | Comment