Monthly Archives: September 2012

Are you putting your rock star customers to work?

Editor’s note: Bill Lee is CEO of educational organization Customer Reference Forum and author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset. Increasingly, companies are figuring out that they have access to a … Continue reading

Posted in Business-To-Business Research, Customer Satisfaction, Marketing Best Practices, Social Media and Marketing Research | Comment

What’s in your big data? Part 3: A path to better results

This article is the final in a three-part series in which author Drew West, product marketing director at Deltek, a Herndon, Va., provider of enterprise software and information solutions, draws from his experience helping research organizations such as Millward Brown … Continue reading

Posted in Data Collection/Field Services, Data Processing, State of the Research Industry, The Business of Research | Comment

The three Cs of social media for organizational leaders

Editor’s note: Steve Nicholls is a social media strategist and author of Social Media in Business. Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful … Continue reading

Posted in Marketing Best Practices, Social Media and Marketing Research | Comment