Monthly Archives: October 2012

Five practices for a more responsive and representative Hispanic panel

Editor’s note: Nelson Merchan is president of CLICROI, a Danbury, Conn., online advertising firm. Given the importance of the Hispanic consumer in the United States, more and more market research and consumer goods companies have built Hispanic consumer panels and/or … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Market Research Best Practices, Panels | Comment

Can marketing researchers aspire to become analysts?

Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Here he recaps a recent conversation with Tony Cosentino, vice president and research director of Ventana Research, San Ramon, Calif. I first bumped into Tony Cosentino … Continue reading

Posted in Marketing Research Jobs, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments

Make your MROC rock

Editor’s note: Tom De Ruyck is head of research communities, and Niels Schillewaert is managing partner USA, at InSites Consulting. Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. Among market researchers, using co-creative approaches … Continue reading

Posted in Brand and Image Research, Concept Research, Consumer Research, Market Research Best Practices | Comment

What is your brand’s good name worth?

Editor’s note: Dan Wiese is president of Dan Wiese Marketing Research, Cedar Rapids, Iowa. This is an edited version of a post that originally appeared here under the title “Mind position matters!” In 1981 Al Ries and Jack Trout published … Continue reading

Posted in Brand and Image Research, Business-To-Business Research, Consumer Research | Comment