Monthly Archives: December 2012

How communication trends and data trails will transform marketing research

Editor’s note: George Wilkerson is president of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Remember payphones? Communication trends and data trails will transform market … Continue reading

Posted in Social Media and Marketing Research, State of the Research Industry, Telephone Interviewing, The Business of Research | 2 Comments

Researchers, be thankful for these 7 things

Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers Have to be Thankful for This Season.” Thanksgiving … Continue reading

Posted in Qualitative Research, Quantitative Research, Research Recruiting, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment