Monthly Archives: January 2013

When developing new products, why is it important to start with good ideas?

Editor’s note: Shari Morwood is an innovation process facilitator at Minneapolis-based research firm Ideas To Go. This is an edited version of a post that originally appeared here under the same title. How important is it to start with a … Continue reading

Posted in Brainstorming Research, Concept Research, Product Research | Comment

Tipping the (survey) scales: How to set the multicultural record straight

Editor’s note: Carlos E. Garcia is senior vice president, multicultural research, in the Burbank, Calif., office of research firm GfK. Marketers want to be able to see into the future. That is, they want to make informed decisions today that … Continue reading

Posted in Ethnic/Multicultural Research, Market Research Best Practices, Online Surveys and Research, Quantitative Research | 4 Comments

How to craft surveys that maximize data integrity

Editor’s note: Roxanne Salen is an account executive at Denver research firm The Praxi Group. When it comes to quantitative data integrity, much of the quality is derived from designing a survey that is engaging and simple for respondents to … Continue reading

Posted in Consumer Research, Interviewing, Market Research Best Practices, Quantitative Research | Comment

Do we need to rethink market research debriefs?

Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Are debriefs actually detrimental to insights? This is a question grounded in experience, not one designed simply to provoke debate. A few months ago, I debriefed … Continue reading

Posted in Market Research Best Practices, Research Industry Trends, The Business of Research | 6 Comments