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Author Archives: Bryan Urbick
Getting (hyper-)personal with research
Some time ago, we began talking about hyper-personalization in branding, when it first cropped up as a trend we were seeing. Was it here to stay? Would it take off? Would it be a true trend or a fad that … Continue reading
Creative consumers are a good thing, really
Editor’s note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm. I can still hear the voices, trying to persuade us against our idea. In the mid-1990s when we first decided to progress with some … Continue reading
Facebook and the F factor
Editor’s note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm. So much is being said about the influence of social media, particularly Facebook, and how it is the new marketing frontier. I can appreciate … Continue reading