Author Archives: Carlos E. Garcia

Tipping the (survey) scales: How to set the multicultural record straight

Editor’s note: Carlos E. Garcia is senior vice president, multicultural research, in the Burbank, Calif., office of research firm GfK. Marketers want to be able to see into the future. That is, they want to make informed decisions today that … Continue reading

Posted in Ethnic/Multicultural Research, Market Research Best Practices, Online Surveys and Research, Quantitative Research | 4 Comments