Author Archives: George Wilkerson

How communication trends and data trails will transform marketing research

Editor’s note: George Wilkerson is president of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title ‚ÄúRemember payphones? Communication trends and data trails will transform market … Continue reading

Posted in Social Media and Marketing Research, State of the Research Industry, Telephone Interviewing, The Business of Research | 2 Comments