Author Archives: John Fox

The real winner of the 2012 presidential election? Research.

Editor’s note: John Fox is principal of John Fox Marketing, Cincinnati. For nearly the past two years we Americans were inundated with presidential election news, debates, commercials and polls. As we spent most of 2012 muddling through the Republican primary … Continue reading

Posted in Market Research in the News, Political Polling, Telephone Interviewing | Comment