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Author Archives: Lev Mazin
Conflicting data in online surveys: the Rorschach test of market research
Editor’s note: Lev Mazin is CEO and co-founder of research firm Ask Your Target Market. If you’ve ever taken a Rorschach inkblot test, you know the quandary. You’re shown what is, undeniably, a spot on the paper, but your mind … Continue reading