Author Archives: Lynnette Leathers

15 tips for getting the most out of focus groups

Editor’s note: Lynnette Leathers is president of Mindspot Inc., an Orlando, Fla., research firm. This is an edited version of a post that originally appeared here under the same title. Research is simply a process to get information and insights … Continue reading

Posted in Focus Groups, Market Research Best Practices, Qualitative Research | 3 Comments