Author Archives: Nelson Merchan

Five practices for a more responsive and representative Hispanic panel

Editor’s note: Nelson Merchan is president of CLICROI, a Danbury, Conn., online advertising firm. Given the importance of the Hispanic consumer in the United States, more and more market research and consumer goods companies have built Hispanic consumer panels and/or … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Market Research Best Practices, Panels | Comment