Author Archives: Roxanne Salen

Recognizing the value in each respondent’s voice

Editor’s note: Roxanne Salen is vice president of the Praxi Group, a Kittredge, Colo., research firm. We’ve all done it, seen it or heard it: researchers criticizing a respondent behind double-sided glass, while listening to a one-on-one interview or when … Continue reading

Posted in Focus Groups, Market Research Best Practices, Qualitative Research | Comment

How to craft surveys that maximize data integrity

Editor’s note: Roxanne Salen is an account executive at Denver research firm The Praxi Group. When it comes to quantitative data integrity, much of the quality is derived from designing a survey that is engaging and simple for respondents to … Continue reading

Posted in Consumer Research, Interviewing, Market Research Best Practices, Quantitative Research | Comment