Author Archives: Tom De Ruyck and Niels Schillewaert

Make your MROC rock

Editor’s note: Tom De Ruyck is head of research communities, and Niels Schillewaert is managing partner USA, at InSites Consulting. Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. Among market researchers, using co-creative approaches … Continue reading

Posted in Brand and Image Research, Concept Research, Consumer Research, Market Research Best Practices | Comment