Category Archives: Brainstorming Research

Who innovates better – men or women?

Editor’s note: Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster). Previously a Johnson & Johnson executive, Boyd is an assistant professor of marketing and innovation at the University of … Continue reading

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When developing new products, why is it important to start with good ideas?

Editor’s note: Shari Morwood is an innovation process facilitator at Minneapolis-based research firm Ideas To Go. This is an edited version of a post that originally appeared here under the same title. How important is it to start with a … Continue reading

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Creative consumers are a good thing, really

Editor’s note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm. I can still hear the voices, trying to persuade us against our idea. In the mid-1990s when we first decided to progress with some … Continue reading

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