Category Archives: Brand and Image Research

Developing a chat bot-driven engagement strategy

Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. This is an edited version of a post that originally appeared here under the title, “Is your brand developing a ChatBot strategy?” Marketers and customer service … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Innovation in Market Research, Market Research Techniques, Millennials | Comment

Forget the budget: survey explores summer shopping habits

Editor’s note: Phil Ahad is vice president at market research firm Toluna QuickSurveys, Washington, D.C. We generally associate the summer season with activities like barbecuing, sunbathing and vacationing, but it is also a peak shopping season for consumers. In fact, … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings | Comment

Lithuanian grocery retailing landscape prepares for Lidl’s entrance

Editor’s note: Jekaterina Smirnova is a research analyst at t the Vilnius, Lithuania office of market research firm Euromonitor International. This is an edited version of a post that originally appeared here under the title, “Should Lithuanian grocery retailers wait … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings, Retailing, Shopper Insights | Comment

Brands, consumers and the GMO controversy

Editor’s note: Emma Diehl is an engagement writing specialist at market research firm CivicScience, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “GMOs and ‘I don’t knows’: consumers’ thoughts on the latest … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings | Comment

Is your brand facing strong headwinds?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Dear research supplier … why can’t … Continue reading

Posted in Brand and Image Research, Marketing Best Practices | Comment

Neuroscience tricks behind Instagram’s new logo

Editor’s note: Darren Bridger is a marketing consultant and author of Decoding the Irrational Consumer and Neuro Design: Neuromarketing Insights to Boost Engagement and Profit. Instagram has launched a new logo. Early reactions are dividing fans but I believe it will … Continue reading

Posted in Brand and Image Research, Consumer Research, Neuromonitoring | Comment

Were brands too hasty in dropping Maria Sharapova?

Editor’s note: Kristopher Hull is digital director, Americas at TNS. Is this the era of zero-tolerance in sports sponsorship? After the announcement that five-time Grand Slam champion Maria Sharapova was dropped by all major sponsors following a failed drug test, … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Shopper Insights | Comment

Using research and bold new ideas to increase market share

Editor’s note: Lara Kudryk Traska is a consultant at research firm SpencerHall, Baltimore. This is an edited version of a post that originally appeared here under the title, “Ahead of the curve or way off track?” With trends coming at … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Focus Groups, Innovation in Market Research, International Research, Marketing Best Practices, New Product Research | Comment

What factors create a delightful customer experience?

Editor’s note: Kamal Tahir is a principal in Acxiom’s Integrated Marketing Strategy Group, Chicago. This is an edited version of a post that originally appeared here under the title, “The ABC$ of customer experience.” Recently a special online offer prompted … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Younger viewers turn to mobile devices to watch video

Editor’s note: Ben Arnold is executive director, industry analyst, consumer electronics with market research firm NPD Group, Washington, D.C. This is an edited version of a post that originally appeared here under the title, “When watching TV no longer requires … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Shopper Insights | Comment