Category Archives: Brand and Image Research

Upholding data privacy standards is more important than ever

Editor’s note: Terry Wiley is CEO, Asia Pacific, of market research firm Lightspeed GMI, Sydney. This is an edited version of a post that originally appeared here under the title, “Data-driven marketing and the privacy paradox.” As our lives become … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Public Opinion/Social Research | Comment

Apple car by 2020? Why brand trust can be a very powerful thing

Editor’s note: David Myhrer is senior vice president, brand strategy at Morpace Inc., Farmington Hills, Mich. Eric Roach is research director with the Claros Communities team at Morpace Inc. They can be reached at dmyhrer@morpace.com and eroach@morpace.com. Strong brands are … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings | Comment

Mobile wallets: A trend retailers can’t ignore

Editor’s note: Kelly Short is director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. The following article first appeared in Retail News Insider in March 2015. For years, experts have been … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | 1 Comment

Reaching your consumers online

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Launching a social media campaign is standard for most brands today. Before a campaign is launched it’s vital to understand exactly where consumers are spending their time online. … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Social Media and Marketing Research | 1 Comment

The need for authenticity in the marketplace

Editor’s note: Christopher Baldwin is a European marketing coordinator at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Inflation and authenticity. What do they mean for the … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

Vocal brand advocates: Targeting the market maven

Editor’s note: Laura Albert is a marketing insights associate for Pittsburgh-based research firm CivicScience. Everyone has that friend or family member who tells them about the latest new tech gadget they bought or a really great band that they started … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights | Comment

How to drive revenue growth out of existing stores

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “Maximizing the box.” I want to explore the individual store’s ability to grow … Continue reading

Posted in Brand and Image Research, Retailing, Shopper Insights | Comment

Fear of Amazon declines as e-commerce matures

Editor’s note: Paula Rosenblum is managing partner at Retail Systems Research (RSR), Fort Lauderdale, Fla. This is an edited version of a post that originally appeared here under the title, Amazon: Who’s afraid of the big bad wolf?” While Amazon … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Millennial desire for a rich food experience is changing the industry

Editor’s note: Scott Anderson is vice president, marketing communications at social media SaaS company, Bazaarvoice, San Francisco Bay area, Calif. This is an edited version of a post that originally appeared here under the title, “Food is an experience for … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Food/Sensory Research, Lifecycle/Lifestyle Research, Millennials | Comment

7 strategies for increasing social media engagement

Editor’s note: Bernard Perrine is co-founder and CEO of marketing tool SocialCentiv and is based in Dallas, Texas. The key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Public Opinion/Social Research, Social Media and Marketing Research | Comment