Category Archives: Brand and Image Research

Neuroscience tricks behind Instagram’s new logo

Editor’s note: Darren Bridger is a marketing consultant and author of Decoding the Irrational Consumer and Neuro Design: Neuromarketing Insights to Boost Engagement and Profit. Instagram has launched a new logo. Early reactions are dividing fans but I believe it will … Continue reading

Posted in Brand and Image Research, Consumer Research, Neuromonitoring | Comment

Were brands too hasty in dropping Maria Sharapova?

Editor’s note: Kristopher Hull is digital director, Americas at TNS. Is this the era of zero-tolerance in sports sponsorship? After the announcement that five-time Grand Slam champion Maria Sharapova was dropped by all major sponsors following a failed drug test, … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Shopper Insights | Comment

Using research and bold new ideas to increase market share

Editor’s note: Lara Kudryk Traska is a consultant at research firm SpencerHall, Baltimore. This is an edited version of a post that originally appeared here under the title, “Ahead of the curve or way off track?” With trends coming at … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Focus Groups, Innovation in Market Research, International Research, Marketing Best Practices, New Product Research | Comment

What factors create a delightful customer experience?

Editor’s note: Kamal Tahir is a principal in Acxiom’s Integrated Marketing Strategy Group, Chicago. This is an edited version of a post that originally appeared here under the title, “The ABC$ of customer experience.” Recently a special online offer prompted … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Younger viewers turn to mobile devices to watch video

Editor’s note: Ben Arnold is executive director, industry analyst, consumer electronics with market research firm NPD Group, Washington, D.C. This is an edited version of a post that originally appeared here under the title, “When watching TV no longer requires … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Shopper Insights | Comment

Digital initiatives: Key areas beauty companies need to target in 2016

Editor’s note: Ildiko Szalai is a senior analyst of beauty and personal care at Euromonitor International, London. This is an edited version of a post that originally appeared here under the title, “Aligning digital initiatives and core expansion targets in … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights | 1 Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

British brands continue to invade the U.S. market

Editor’s note: Josh Fortey is a project manager at CMB, Boston, Ma. This is an edited version of a post that originally appeared here under the title, “Will the sun set on British brands?” Young British musicians continue to take … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Demographics, Market Research Best Practices, Public Opinion/Social Research, Shopper Insights | Comment

2016: The year of virtual reality?

Editor’s note: Christopher Baldwin is marketing and communications coordinator, EMEA, at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Democratizing the market: virtual reality vs. CGC in … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Market Research in the News | 1 Comment

Seamless turns guilt on its head

Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “A Seamless experience … turning guilt on its head.” … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Best Practices, Promotion Research | Comment