Category Archives: Brand and Image Research

Ad blocking less likely among mobile’s power users

Editor’s note: Jennifer Sikora is chief marketing officer at CivicScience, a Pittsburgh-based research firm. Mobile ad blocking is no doubt going to be watched very closely by marketers, advertisers and mobile product developers as they assess how quickly and extensively … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights, Social Media and Marketing Research | Comment

How mobile wallet apps are changing consumer habits

Editor’s note: Nielsen Newswire is the digital news channel of Nielsen, a global provider of consumer information and insights. The following piece was originally published here under the title, “Paying it forward: How mobile wallet apps are changing consumer habits.” … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Product Research, Retailing, Shopper Insights, Uncategorized | Comment

The rise of commuter commerce

Editor’s note: James Ainsworth is director of global community content at customer experience firm SDL, Bristol, U.K. This is an edited version of a post that originally appeared here under the title, “Striking at the heart of commuter commerce.” It … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

Is your brand healthy?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York marketing research consulting company. Many use the terms brand equity and brand health interchangeably; they shouldn’t. Brand equity refers to the size of a brand. … Continue reading

Posted in Brand and Image Research, Market Research Findings, The Business of Research | 1 Comment

A look at the gap between online and in-store commerce

Editor’s note: Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “What will it take for commerce platforms to converge?” We hear it … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

What Twitter can tell us about Father’s Day

Editor’s note: Ian Cain is the director of business development at Luminoso, a Cambridge, Mass., text analytics firm. Like most holidays, Father’s Day represents a great opportunity for brands to connect with consumers. However, in order for brands to connect … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment

Why branding still matters

Editor’s note: David Rauch is senior vice president of RTI market Research and Brand Strategy, Norwalk, Conn. The rules of brand strategy have not changed. Neither have the fundamental principles that shape and drive a brand’s potential extendibility, that is, … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research | Comment

Why retailers should stop relying on old strategies to stay relevant

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Demographics, Millennials, Product Research, Promotion Research, Shopper Insights | Comment

Food and beverage brands connect with fast-moving consumers

Editor’s note: Alejandra Zubieta is the event coordinator at social media SaaS company Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Food shoppers are always connected.” If you’re a food … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Shopper Insights | Comment

What Whole Foods risks by relying on demographics to define new chain’s consumer base

Editor’s note: Jake Sedlock is vice president of client development at research firm CivicScience, Seattle. This is an edited version of a post that originally appeared here under the title, “Pack up the old timers – we’re off to the … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Millennials, Shopper Insights | Comment