Category Archives: Brand and Image Research

Why Budweiser’s ‘America’ can is a great idea

Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another massed produced, … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Neuromonitoring, Product Research | Comment

Athletes aren’t the only ones competing during the Olympics

Editor’s note: Mark Simon is managing director, North America, at market research firm Toluna, Wilton, Conn. The summer Olympic games are an exciting tradition for both participants and spectators. Prior to the game we surveyed 1,000 respondents in the U.S., … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings | Comment

Understanding Millennials and the Olympics

Editor’s note: This post has been removed per the request of Olson Zaltman and its client involved in the study.  

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Millennials, One-on-One Interviewing | Comment

Qualitative is making a comeback

Editor’s note: Roy Eduardo Kokoyachuk is managing partner at market research firm ThinkNow Research, Los Angeles. This is an edited version of a post that originally appeared here under the title, “The resurgence of qualitative research.” When big data came … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, New Product Research, Qualitative Research | 1 Comment

How brands are connecting with consumers during the 2016 Olympics

Editor’s note: Daphne Kasriel-Alexander is a consumer trends consultant with research firm Euromonitor International, London. This is an edited post that originally appeared here under the title, “The Olympics 2016: How can brands connect with trend-aware consumers?” Brands are keen … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research in the News, Shopper Insights, Social Media and Marketing Research | Comment

Why luxury brands should take advantage of consumer-generated content

Editor’s note: Maria Di Martino is senior PR manager EMEA at social media SaaS company, Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “The voice of the customer is revolutionizing the … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research, Shopper Insights | Comment

Uber joins the restaurant delivery business

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “What does Uber joining the restaurant delivery business mean for retail?” Uber … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Food/Sensory Research, New Product Research, Shopper Insights | Comment

Mobile marketing tips and trends for the Summer Olympic season

Editor’s note:Margie Kupfer is vice president, marketing at marketing firm 3Cinteractive (3C), Boca Raton, Fla. Every four years the world turns its attention to a single arena where the best of the best compete for gold. The 2016 Summer Olympics … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Marketing Best Practices, Shopper Insights | Comment

3 ways consumers are changing health and wellness

Editor’s note: Jon Berry is a vice president and consultant at research firm GfK Consumer Life,New York, N.Y. This is an edited version of a post that originally appeared here under the title, “Three consumer forces propelling change in health … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Health Care Research, Lifecycle/Lifestyle Research, Market Research Findings, Millennials, Shopper Insights | Comment

Steps utility brands must take to engage next-gen users

Editor’s note: Tim Veitengruber is a director in the energy division of research firm Market Strategies International, Detroit, Mich. This is an edited version of a post that originally appeared here under the title, “Utilities must evolve for next gen … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research | 1 Comment