Category Archives: Brand and Image Research

Target’s lesson on balancing brand image and consumer relationships

Editor’s note: Rushan Theuni is account manager for research firm Ipsos, Chicago. This is an edited version of a post that originally appeared here under the title, “#LillyforTarget: A lesson in balancing brand image and brand relationships.” There I was … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

A day in the life of a working woman

Editor’s note: Tim P. McCarthy is chairman of WorkPlace Impact, a Mentor, Ohio, firm. BEEP, BEEP, BEEP… One eye opens and the massive red numbers stare back at her, reading 6:00 a.m. A hand reaches out from underneath the warm … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Retailing | 1 Comment

Share of shelf, share of wallet and now share of buttons: Amazon Dash

Editor’s note: Nicole Munsey is a director at research company Ipsos InnoQuest, Chicago. This is an edited version of a post that originally appeared here under the title, “Share of buttons? Yea, that’s a thing now.” The other night, I … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, New Product Research, Retailing, Shopper Insights | Comment

Upholding data privacy standards is more important than ever

Editor’s note: Terry Wiley is CEO, Asia Pacific, of market research firm Lightspeed GMI, Sydney. This is an edited version of a post that originally appeared here under the title, “Data-driven marketing and the privacy paradox.” As our lives become … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Public Opinion/Social Research | Comment

Apple car by 2020? Why brand trust can be a very powerful thing

Editor’s note: David Myhrer is senior vice president, brand strategy at Morpace Inc., Farmington Hills, Mich. Eric Roach is research director with the Claros Communities team at Morpace Inc. They can be reached at dmyhrer@morpace.com and eroach@morpace.com. Strong brands are … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings | Comment

Mobile wallets: A trend retailers can’t ignore

Editor’s note: Kelly Short is director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. The following article first appeared in Retail News Insider in March 2015. For years, experts have been … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | 1 Comment

Reaching your consumers online

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Launching a social media campaign is standard for most brands today. Before a campaign is launched it’s vital to understand exactly where consumers are spending their time online. … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Social Media and Marketing Research | 1 Comment

The need for authenticity in the marketplace

Editor’s note: Christopher Baldwin is a European marketing coordinator at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Inflation and authenticity. What do they mean for the … Continue reading

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Vocal brand advocates: Targeting the market maven

Editor’s note: Laura Albert is a marketing insights associate for Pittsburgh-based research firm CivicScience. Everyone has that friend or family member who tells them about the latest new tech gadget they bought or a really great band that they started … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights | Comment