Category Archives: Brand and Image Research

A look at the gap between online and in-store commerce

Editor’s note: Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “What will it take for commerce platforms to converge?” We hear it … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

What Twitter can tell us about Father’s Day

Editor’s note: Ian Cain is the director of business development at Luminoso, a Cambridge, Mass., text analytics firm. Like most holidays, Father’s Day represents a great opportunity for brands to connect with consumers. However, in order for brands to connect … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment

Why branding still matters

Editor’s note: David Rauch is senior vice president of RTI market Research and Brand Strategy, Norwalk, Conn. The rules of brand strategy have not changed. Neither have the fundamental principles that shape and drive a brand’s potential extendibility, that is, … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research | Comment

Why retailers should stop relying on old strategies to stay relevant

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Demographics, Millennials, Product Research, Promotion Research, Shopper Insights | Comment

Food and beverage brands connect with fast-moving consumers

Editor’s note: Alejandra Zubieta is the event coordinator at social media SaaS company Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Food shoppers are always connected.” If you’re a food … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Shopper Insights | Comment

What Whole Foods risks by relying on demographics to define new chain’s consumer base

Editor’s note: Jake Sedlock is vice president of client development at research firm CivicScience, Seattle. This is an edited version of a post that originally appeared here under the title, “Pack up the old timers – we’re off to the … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Millennials, Shopper Insights | Comment

Target’s lesson on balancing brand image and consumer relationships

Editor’s note: Rushan Theuni is account manager for research firm Ipsos, Chicago. This is an edited version of a post that originally appeared here under the title, “#LillyforTarget: A lesson in balancing brand image and brand relationships.” There I was … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

A day in the life of a working woman

Editor’s note: Tim P. McCarthy is chairman of WorkPlace Impact, a Mentor, Ohio, firm. BEEP, BEEP, BEEP… One eye opens and the massive red numbers stare back at her, reading 6:00 a.m. A hand reaches out from underneath the warm … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Retailing | 1 Comment

Share of shelf, share of wallet and now share of buttons: Amazon Dash

Editor’s note: Nicole Munsey is a director at research company Ipsos InnoQuest, Chicago. This is an edited version of a post that originally appeared here under the title, “Share of buttons? Yea, that’s a thing now.” The other night, I … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, New Product Research, Retailing, Shopper Insights | Comment