Category Archives: Brand and Image Research

Fear of Amazon declines as e-commerce matures

Editor’s note: Paula Rosenblum is managing partner at Retail Systems Research (RSR), Fort Lauderdale, Fla. This is an edited version of a post that originally appeared here under the title, Amazon: Who’s afraid of the big bad wolf?” While Amazon … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Millennial desire for a rich food experience is changing the industry

Editor’s note: Scott Anderson is vice president, marketing communications at social media SaaS company, Bazaarvoice, San Francisco Bay area, Calif. This is an edited version of a post that originally appeared here under the title, “Food is an experience for … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Food/Sensory Research, Lifecycle/Lifestyle Research, Millennials | Comment

7 strategies for increasing social media engagement

Editor’s note: Bernard Perrine is co-founder and CEO of marketing tool SocialCentiv and is based in Dallas, Texas. The key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Public Opinion/Social Research, Social Media and Marketing Research | Comment

Why Sony turned to user-generated content

Editor’s note: Brent Robinson is a social media strategist at Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Creating community with user-generated content: An interview with Sony.” Sony Electronics is … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Promotion Research, Public Opinion/Social Research, Shopper Insights | Comment

Will path-to-purchase data change merchandise planning?

Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “Is the customer dimension in merchandise planning over-hyped?” I remember the first time I … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, New Product Research, Product Research, Retailing, Shopper Insights | Comment

Why customer satisfaction isn’t enough

Editor’s note: Greg Mishkin is vice president of research and consulting at Market Strategies International, Atlanta. This is an edited version of a post that originally appeared here under the title, “To trust or not to trust: building loyalty in … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction | Comment

Top retail trends to watch in 2015

Editor’s note: Kelly Short is the director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. This is an edited version of a post that originally appeared here under the title, “Retail … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Retailing, Shopper Insights | 2 Comments

5 tips to build a brand

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. For the past seventy years, business branding has been largely guided by principles developed … Continue reading

Posted in Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights, Social Media and Marketing Research | Comment

Advancements in geofencing

Editor’s note: Allen Vartazarian is vice president of product at uSamp, a Los Angeles-based global market research firm. For the past few years, geofencing has allowed researchers to use location-based information as vital data for all types of studies and … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Retailing, Shopper Insights | 2 Comments

Keeping up with the changing influence of social media

Editor’s note: Jennifer Sikora is the vice president of marketing at CivicScience, a Pittsburgh research firm. Most consumer marketing and insights research teams have been increasing their social media attention year over year – not just in terms of marketing … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Product Research, Shopper Insights, Social Media and Marketing Research | Comment