Category Archives: Brand and Image Research

Will path-to-purchase data change merchandise planning?

Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “Is the customer dimension in merchandise planning over-hyped?” I remember the first time I … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, New Product Research, Product Research, Retailing, Shopper Insights | Comment

Why customer satisfaction isn’t enough

Editor’s note: Greg Mishkin is vice president of research and consulting at Market Strategies International, Atlanta. This is an edited version of a post that originally appeared here under the title, “To trust or not to trust: building loyalty in … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction | Comment

Top retail trends to watch in 2015

Editor’s note: Kelly Short is the director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. This is an edited version of a post that originally appeared here under the title, “Retail … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Retailing, Shopper Insights | Comment

5 tips to build a brand

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. For the past seventy years, business branding has been largely guided by principles developed … Continue reading

Posted in Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights, Social Media and Marketing Research | Comment

Advancements in geofencing

Editor’s note: Allen Vartazarian is vice president of product at uSamp, a Los Angeles-based global market research firm. For the past few years, geofencing has allowed researchers to use location-based information as vital data for all types of studies and … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Retailing, Shopper Insights | 1 Comment

Keeping up with the changing influence of social media

Editor’s note: Jennifer Sikora is the vice president of marketing at CivicScience, a Pittsburgh research firm. Most consumer marketing and insights research teams have been increasing their social media attention year over year – not just in terms of marketing … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

The power of consumer reviews in the online search journey

Editor’s note: Greg Rivera is vice president of strategic consulting at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Using consumer reviews to win in search.” Search has changed the consumer … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Shopper Insights, The Business of Research | 1 Comment

How your brand can leverage competitor ads this holiday season

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. It’s the most wonderful time of the year. It’s just coming a bit earlier and lasting longer than expected. Welcome to the year of … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Millennials, Shopper Insights | 3 Comments

Using key driver analysis to uncover meaningful results

Editor’s note: Lynnette Leathers is the CEO of Mindspot Research, Orlando, Fla. This is an edited version of a post that originally appeared here under the title, “Mindspot research survey doctor: key driver analysis.” Sometimes you need more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Customer Satisfaction, The Business of Research | Comment

Why the retail banking industry should turn to word-of-mouth marketing

Editor’s note: Brent Robinson is a social media strategist at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Why banks need user-generated content in their marketing.” When did celebrities become the … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | Comment