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Category Archives: Brand and Image Research
Social media: Listen or not? Respond or not?
Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. Smart marketers want to be guided in their decisions by marketing research (i.e., … Continue reading
How to use marketing research to defend your brand
Editor’s note: Dana Sloane is marketing director at Insights in Marketing, a Wilmette, Ill., research firm. This is an edited version of a post that originally appeared here under the title “How to defend your brand with market research.” With … Continue reading
Substantiate multiple claims at your own peril
Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Bruce Isaacson’s article on claim substantiation studies (“Playing nice with legal”) in the January 2013 issue of Quirk’s provides several very good recommendations for how to best substantiate … Continue reading
Gen Y to brands: On Facebook, let us do the talking
Editor’s note: This entry was adapted from a press release from research firm InSites Consulting. A research finding from InSites Consulting indicates that a mere 4 percent of all Americans aged 15 to 25 think that a brand page on Facebook … Continue reading
Make your MROC rock
Editor’s note: Tom De Ruyck is head of research communities, and Niels Schillewaert is managing partner USA, at InSites Consulting. Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. Among market researchers, using co-creative approaches … Continue reading
What is your brand’s good name worth?
Editor’s note: Dan Wiese is president of Dan Wiese Marketing Research, Cedar Rapids, Iowa. This is an edited version of a post that originally appeared here under the title “Mind position matters!” In 1981 Al Ries and Jack Trout published … Continue reading
Did article on digital couponing clip important questions?
Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Every once in a while I feel compelled to reach out to shake someone about a research issue. The June edition of Quirk’s reported on a study conducted … Continue reading
A good story: what Subaru does right
Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. Some people are fans of Net Promoter Score (NPS) and some aren’t. But … Continue reading
Keeping track of your trackers
Editor’s note: Scott Worthge is AVP, survey solutions, at Encino, Calif.-based uSamp. This is an edited version of a post that originally appeared here under the title “Taking the pulse of the market: What you should know about tracking studies.” … Continue reading
A view with new eyes leads to MR innovation
Editor’s note: Keri Christensen is vice president of the communications division of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Three MR ideas to drive … Continue reading