Category Archives: Brand and Image Research

10 new skills that marketers must learn

Editor’s note: Larry Weber and Lisa Leslie Henderson are co-authors of The Digital Marketer: 10 New Skills You Must Learn to Stay Relevant and Customer-Centric. For more information click here. Marketers have been gulping down change for the last decade. … Continue reading

Posted in Big Data, Brand and Image Research, Consumer Psychology, Customer Satisfaction, Marketing Best Practices, Shopper Insights | Comment

Tips on helping brand advocates generate shareable stories

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. – See more at: http://researchindustryvoices.com/2013/05/23/social-media-listen-or-not-respond-or-not/#sthash.Kq33Qzvx.dpuf Editor’s note: Terry Vavra and Doug Pruden are … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Social Media and Marketing Research | Comment

For innovation, divide to conquer

Editor’s note: Drew Boyd is executive director, MS-marketing program, assistant professor of marketing and innovation, Carl H. Lindner College of Business, University of Cincinnati. This is an edited version of a post that originally appeared here under the title “The … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Product Research | Comment

Bracketology for America’s top 64 brands

Editor’s note: Jay Waters is senior vice president and chief strategy officer at Luckie & Co., a Birmingham, Ala., advertising agency. For the past three years in March, when the nation is awash in bracketology, Luckie has joined the frenzy … Continue reading

Posted in Brand and Image Research, Quantitative Research | Comment

Why product marketers should care about data privacy and security

The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized for their data privacy practices. The constant … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Research Industry Trends, The Business of Research | Comment

When customers contact companies, phone still preferred

While consumers have been happy to replace the traditional with the digital in so many aspects of their lives, the e-love doesn’t seem to extend to their interactions with companies. A recent study found that the good old-fashioned telephone often … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | 1 Comment

Who innovates better – men or women?

Editor’s note: Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster). Previously a Johnson & Johnson executive, Boyd is an assistant professor of marketing and innovation at the University of … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Qualitative Research | Comment

Predictions for top social media trends in the retail industry

Seattle-based research and analytics firm Blueocean Market Intelligence has released its predictions for the top social media trends in the 2014 retail industry. Last year, retailers largely surpassed sales goals, despite a relatively short shopping season, poor weather conditions and … Continue reading

Posted in Brand and Image Research, Retailing, Shopper Insights, Social Media and Marketing Research | Comment

Talking points for convincing senior managers to build an in-house panel

Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an in-house online panel, it’s often a difficult sell. Senior managers are pulling … Continue reading

Posted in Brand and Image Research, Online Surveys and Research, Panels, The Business of Research | Comment

How retailers can help shoppers banish the post-holiday blues

Editor’s note: Tanya Krim is president of TKInsights LLC, a Teaneck, N.J., qualitative research firm. I’ve lived in several different countries and visited others in the month of December. And whether it’s Frankfurt, Paris, London, New York or Strasbourg, December … Continue reading

Posted in Brand and Image Research, Consumer Research, Shopper Insights | Comment