Category Archives: Brand and Image Research

3 ways consumers are changing health and wellness

Editor’s note: Jon Berry is a vice president and consultant at research firm GfK Consumer Life,New York, N.Y. This is an edited version of a post that originally appeared here under the title, “Three consumer forces propelling change in health … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Health Care Research, Lifecycle/Lifestyle Research, Market Research Findings, Millennials, Shopper Insights | Comment

Steps utility brands must take to engage next-gen users

Editor’s note: Tim Veitengruber is a director in the energy division of research firm Market Strategies International, Detroit, Mich. This is an edited version of a post that originally appeared here under the title, “Utilities must evolve for next gen … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research | 1 Comment

Testing the waters of international markets

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that was originally featured in Forbes and also appeared here under the title, “Expanding retail overseas: 3 lessons from Best Buy, … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Developing a chat bot-driven engagement strategy

Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. This is an edited version of a post that originally appeared here under the title, “Is your brand developing a ChatBot strategy?” Marketers and customer service … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Innovation in Market Research, Market Research Techniques, Millennials | Comment

Forget the budget: survey explores summer shopping habits

Editor’s note: Phil Ahad is vice president at market research firm Toluna QuickSurveys, Washington, D.C. We generally associate the summer season with activities like barbecuing, sunbathing and vacationing, but it is also a peak shopping season for consumers. In fact, … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings | Comment

Lithuanian grocery retailing landscape prepares for Lidl’s entrance

Editor’s note: Jekaterina Smirnova is a research analyst at t the Vilnius, Lithuania office of market research firm Euromonitor International. This is an edited version of a post that originally appeared here under the title, “Should Lithuanian grocery retailers wait … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings, Retailing, Shopper Insights | Comment

Brands, consumers and the GMO controversy

Editor’s note: Emma Diehl is an engagement writing specialist at market research firm CivicScience, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “GMOs and ‘I don’t knows’: consumers’ thoughts on the latest … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings | Comment

Is your brand facing strong headwinds?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Dear research supplier … why can’t … Continue reading

Posted in Brand and Image Research, Marketing Best Practices | Comment

Neuroscience tricks behind Instagram’s new logo

Editor’s note: Darren Bridger is a marketing consultant and author of Decoding the Irrational Consumer and Neuro Design: Neuromarketing Insights to Boost Engagement and Profit. Instagram has launched a new logo. Early reactions are dividing fans but I believe it will … Continue reading

Posted in Brand and Image Research, Consumer Research, Neuromonitoring | Comment

Were brands too hasty in dropping Maria Sharapova?

Editor’s note: Kristopher Hull is digital director, Americas at TNS. Is this the era of zero-tolerance in sports sponsorship? After the announcement that five-time Grand Slam champion Maria Sharapova was dropped by all major sponsors following a failed drug test, … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Shopper Insights | Comment