Category Archives: Brand and Image Research

2016: The year of virtual reality?

Editor’s note: Christopher Baldwin is marketing and communications coordinator, EMEA, at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Democratizing the market: virtual reality vs. CGC in … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Market Research in the News | 1 Comment

Seamless turns guilt on its head

Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “A Seamless experience … turning guilt on its head.” … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Best Practices, Promotion Research | Comment

Smart mirrors: innovating the in-store shopping experience

Editor’s note: Sabrina Sandalo is the marketing manager at San Francisco-based strategic insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, “Smart mirrors transform retail.” Many retailers are experimenting with different … Continue reading

Posted in Brand and Image Research, Consumer Research, Retailing | Comment

Understanding the overall brand strategy when executing programmatic campaigns

Editor’s note: Eric Paquette is chief operating officer of Copernicus Marketing, Boston. Programmatic buying and real-time bidding are powerful new tools that provide the promise of reaching the right audience with the right message at the right time. By leveraging … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Market Research Best Practices | Comment

Sony Europe conducts consumer survey after launching new 4K TV

Editor’s note: James Pickles is director of client solutions at research firm Toluna U.K., London. Mark Gurney, head of consumer insights for Sony Europe, faces a situation now confronting so many people in positions like his. He needs to be … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Data Collection/Field Services, Market Research Findings | Comment

Top 5 holiday shopping trends

Editor’s note: Lance B. Eliot is global vice president of information technology at market research firm Interactions, San Diego. This year, an estimated $630.5 billion holiday shopping bonanza is projected to occur during the holidays, according to the National Retail … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Market Research Findings, Retailing, Shopper Insights | 1 Comment

Understanding how word-of-mouth marketing builds brands

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. As consumers increasingly opt out of traditional advertising, the role of word of mouth in building brands continues to expand. In the last-century, classic … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings, Retailing, Shopper Insights | 1 Comment

Jamie Oliver takes on sugar

Editor’s note: Lauren Bandy is senior nutrition analyst at market research firm Euromonitor International, London. This is an edited version of a post that originally appeared here under the title, “Sugar and soft drinks get a taste of the Jamie … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research in the News, Shopper Insights | Comment

Consumer-generated content strategies for the holiday season

Editor’s note: Rachael Genson is the North American PR manager at Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “3 consumer-generated content strategies for holiday shopping success.” It’s no secret … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Social Media and Marketing Research | Comment

Learning from CVS Health’s shift away from tobacco

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “What banning tobacco has meant for CVS.”   It has been more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Shopper Insights | 1 Comment