Category Archives: Brand and Image Research

Keeping up with the changing influence of social media

Editor’s note: Jennifer Sikora is the vice president of marketing at CivicScience, a Pittsburgh research firm. Most consumer marketing and insights research teams have been increasing their social media attention year over year – not just in terms of marketing … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

The power of consumer reviews in the online search journey

Editor’s note: Greg Rivera is vice president of strategic consulting at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Using consumer reviews to win in search.” Search has changed the consumer … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Shopper Insights, The Business of Research | 1 Comment

How your brand can leverage competitor ads this holiday season

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. It’s the most wonderful time of the year. It’s just coming a bit earlier and lasting longer than expected. Welcome to the year of … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Millennials, Shopper Insights | 3 Comments

Using key driver analysis to uncover meaningful results

Editor’s note: Lynnette Leathers is the CEO of Mindspot Research, Orlando, Fla. This is an edited version of a post that originally appeared here under the title, “Mindspot research survey doctor: key driver analysis.” Sometimes you need more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Customer Satisfaction, The Business of Research | Comment

Why the retail banking industry should turn to word-of-mouth marketing

Editor’s note: Brent Robinson is a social media strategist at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Why banks need user-generated content in their marketing.” When did celebrities become the … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | Comment

What makes an effective loyalty program?

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. This is an edited version of a post that originally appeared on the … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

The increasing value of shopper technologies

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Conn. This is an edited version of a post that originally appeared here under the title “Shopper technologies come of age.” Intercepting or … Continue reading

Posted in Behavioral Economics, Brand and Image Research, Consumer Research, Product Research, Qualitative Research, Retailing, Shopper Insights | Comment

When reviews matter: Netflix goes social

Editor’s note: Rachael Genson is the North American public relations manager at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Netflix goes social with movie recommendations.” Earlier this month, Netflix announced … Continue reading

Posted in Brand and Image Research, Consumer Research, Public Opinion/Social Research | Comment

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment

Why CMOs need to embrace user-generated content

Editor’s note: Gene Austin is the CEO, president and director at Bazaarvoice. This is an edited version of a post that originally appeared here under the title “Follow your customer: The need for authentic and visual content.” The only constant … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Marketing Best Practices, Research Industry Trends, Retailing, Social Media and Marketing Research | Comment