Category Archives: Brand and Image Research

Sephora takes on the subscription box space

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “Subscription boxes go mainstream?” I like subscription boxes. In the interests of full … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, New Product Research, Shopper Insights | Comment

The public perception: branded vs. generic medications

Editor’s note: Patrick Lao is a senior research director in the Life Sciences division of Market Strategies International, Hartford, Conn. This is an edited version of a post that originally appeared here under the title, “Living in a generic world.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Health Care Research, Market Research Findings, New Product Research | Comment

Jet.com: The line between smart marketing and irritating

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “Adventures with Jet.com.” It all started innocently enough. I was driving around … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Market Research Techniques, Marketing Best Practices, Shopper Insights, Social Media and Marketing Research | 1 Comment

Are consumers breaking up with mass market?

Editor’s note: Dave Fish is responsible for global marketing and product development for Maritz Research, St. Louis. This is an edited version of a post that originally appeared here under the title, “It’s not you, it’s me. The quiet breakup … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Food/Sensory Research, Market Research Findings, Millennials, Product Research, Promotion Research, Retailing, Shopper Insights | 1 Comment

Ad blocking less likely among mobile’s power users

Editor’s note: Jennifer Sikora is chief marketing officer at CivicScience, a Pittsburgh-based research firm. Mobile ad blocking is no doubt going to be watched very closely by marketers, advertisers and mobile product developers as they assess how quickly and extensively … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights, Social Media and Marketing Research | Comment

How mobile wallet apps are changing consumer habits

Editor’s note: Nielsen Newswire is the digital news channel of Nielsen, a global provider of consumer information and insights. The following piece was originally published here under the title, “Paying it forward: How mobile wallet apps are changing consumer habits.” … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Product Research, Retailing, Shopper Insights, Uncategorized | Comment

The rise of commuter commerce

Editor’s note: James Ainsworth is director of global community content at customer experience firm SDL, Bristol, U.K. This is an edited version of a post that originally appeared here under the title, “Striking at the heart of commuter commerce.” It … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

Is your brand healthy?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York marketing research consulting company. Many use the terms brand equity and brand health interchangeably; they shouldn’t. Brand equity refers to the size of a brand. … Continue reading

Posted in Brand and Image Research, Market Research Findings, The Business of Research | 1 Comment

A look at the gap between online and in-store commerce

Editor’s note: Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “What will it take for commerce platforms to converge?” We hear it … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

What Twitter can tell us about Father’s Day

Editor’s note: Ian Cain is the director of business development at Luminoso, a Cambridge, Mass., text analytics firm. Like most holidays, Father’s Day represents a great opportunity for brands to connect with consumers. However, in order for brands to connect … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment