Category Archives: Brand and Image Research

Bracketology for America’s top 64 brands

Editor’s note: Jay Waters is senior vice president and chief strategy officer at Luckie & Co., a Birmingham, Ala., advertising agency. For the past three years in March, when the nation is awash in bracketology, Luckie has joined the frenzy … Continue reading

Posted in Brand and Image Research, Quantitative Research | Comment

Why product marketers should care about data privacy and security

The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized for their data privacy practices. The constant … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Research Industry Trends, The Business of Research | Comment

When customers contact companies, phone still preferred

While consumers have been happy to replace the traditional with the digital in so many aspects of their lives, the e-love doesn’t seem to extend to their interactions with companies. A recent study found that the good old-fashioned telephone often … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | Comment

Who innovates better – men or women?

Editor’s note: Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster). Previously a Johnson & Johnson executive, Boyd is an assistant professor of marketing and innovation at the University of … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Qualitative Research | Comment

Predictions for top social media trends in the retail industry

Seattle-based research and analytics firm Blueocean Market Intelligence has released its predictions for the top social media trends in the 2014 retail industry. Last year, retailers largely surpassed sales goals, despite a relatively short shopping season, poor weather conditions and … Continue reading

Posted in Brand and Image Research, Retailing, Shopper Insights, Social Media and Marketing Research | Comment

Talking points for convincing senior managers to build an in-house panel

Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an in-house online panel, it’s often a difficult sell. Senior managers are pulling … Continue reading

Posted in Brand and Image Research, Online Surveys and Research, Panels, The Business of Research | Comment

How retailers can help shoppers banish the post-holiday blues

Editor’s note: Tanya Krim is president of TKInsights LLC, a Teaneck, N.J., qualitative research firm. I’ve lived in several different countries and visited others in the month of December. And whether it’s Frankfurt, Paris, London, New York or Strasbourg, December … Continue reading

Posted in Brand and Image Research, Consumer Research, Shopper Insights | Comment

No-accident forgiveness: the value of valuing consumers’ emotions

Editor’s note: Mark Ingwer is founder and managing partner of Chicago-based Insight Consulting Group and author of Empathetic Marketing, How to Satisfy the Six Core Emotional Needs of Your Customers. Businesses have always concentrated on ROI as the primary metric … Continue reading

Posted in Brand and Image Research, Qualitative Research | Comment

Looking at Disney vs. Universal Studios through the lens of behavioral research

Editor’s note: Mark Ingwer is founder and managing partner of Chicago-based Insight Consulting Group and author of Empathetic Marketing, How to Satisfy the Six Core Emotional Needs of Your Customers. In consumer business strategy – branding, advertising, public relations or … Continue reading

Posted in Behavioral Research, Brand and Image Research, Ethnographic Research, Lifecycle/Lifestyle Research | Comment

The strange tale of Hummer: The life and death of a brand

Editor’s note: Ty Montague is a founder of co:collective, a New York growth and innovation firm. This post is excerpted from his book True Story: How to Combine Story and Action to Transform Your Business. Reprinted by permission of Harvard … Continue reading

Posted in Brand and Image Research, Storytelling | 1 Comment