Category Archives: Business and Product Development

Why Budweiser’s ‘America’ can is a great idea

Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another massed produced, … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Neuromonitoring, Product Research | Comment

Uber joins the restaurant delivery business

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “What does Uber joining the restaurant delivery business mean for retail?” Uber … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Food/Sensory Research, New Product Research, Shopper Insights | Comment

Wearables and the mobile wallet revolution

Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title, “New study: How wearables will … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, New Product Research, Product Research, Shopper Insights | Comment

3 ways consumers are changing health and wellness

Editor’s note: Jon Berry is a vice president and consultant at research firm GfK Consumer Life,New York, N.Y. This is an edited version of a post that originally appeared here under the title, “Three consumer forces propelling change in health … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Health Care Research, Lifecycle/Lifestyle Research, Market Research Findings, Millennials, Shopper Insights | Comment

Testing the waters of international markets

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that was originally featured in Forbes and also appeared here under the title, “Expanding retail overseas: 3 lessons from Best Buy, … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Rising consumer health awareness leads to growth of malt-based hot drinks in India

Editor’s note: Virginia Lee is senior beverages analyst at market research firm Euromonitor International, Chicago. This is an edited version of a post that originally appeared here under the title, “Health positioning leads to strong growth of malt-based hot drinks … Continue reading

Posted in Business and Product Development, Consumer Research, Food/Sensory Research, Market Research Findings, Shopper Insights | Comment

Hearables: technology for your ears

Editor’s note: BenArnold is executive director, industry analyst with The NPD Group, a Port Washington, N.Y., research firm. This is an edited version of a post that originally appeared here under the title, “Hearables take headphones well beyond music.” In the … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Innovation in Market Research | Comment

Using research and bold new ideas to increase market share

Editor’s note: Lara Kudryk Traska is a consultant at research firm SpencerHall, Baltimore. This is an edited version of a post that originally appeared here under the title, “Ahead of the curve or way off track?” With trends coming at … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Focus Groups, Innovation in Market Research, International Research, Marketing Best Practices, New Product Research | Comment

What factors create a delightful customer experience?

Editor’s note: Kamal Tahir is a principal in Acxiom’s Integrated Marketing Strategy Group, Chicago. This is an edited version of a post that originally appeared here under the title, “The ABC$ of customer experience.” Recently a special online offer prompted … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

How Amazon’s expansive data set could shape its approach to brick-and-mortar

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “With Amazon stores, data can be a best seller for shoppers.” I have yet … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, New Product Research, Retailing, Shopper Insights | Comment