Category Archives: Business and Product Development

Rising consumer health awareness leads to growth of malt-based hot drinks in India

Editor’s note: Virginia Lee is senior beverages analyst at market research firm Euromonitor International, Chicago. This is an edited version of a post that originally appeared here under the title, “Health positioning leads to strong growth of malt-based hot drinks … Continue reading

Posted in Business and Product Development, Consumer Research, Food/Sensory Research, Market Research Findings, Shopper Insights | Comment

Hearables: technology for your ears

Editor’s note: BenArnold is executive director, industry analyst with The NPD Group, a Port Washington, N.Y., research firm. This is an edited version of a post that originally appeared here under the title, “Hearables take headphones well beyond music.” In the … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Innovation in Market Research | Comment

Using research and bold new ideas to increase market share

Editor’s note: Lara Kudryk Traska is a consultant at research firm SpencerHall, Baltimore. This is an edited version of a post that originally appeared here under the title, “Ahead of the curve or way off track?” With trends coming at … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Focus Groups, Innovation in Market Research, International Research, Marketing Best Practices, New Product Research | Comment

What factors create a delightful customer experience?

Editor’s note: Kamal Tahir is a principal in Acxiom’s Integrated Marketing Strategy Group, Chicago. This is an edited version of a post that originally appeared here under the title, “The ABC$ of customer experience.” Recently a special online offer prompted … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

How Amazon’s expansive data set could shape its approach to brick-and-mortar

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “With Amazon stores, data can be a best seller for shoppers.” I have yet … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, New Product Research, Retailing, Shopper Insights | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

British brands continue to invade the U.S. market

Editor’s note: Josh Fortey is a project manager at CMB, Boston, Ma. This is an edited version of a post that originally appeared here under the title, “Will the sun set on British brands?” Young British musicians continue to take … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Demographics, Market Research Best Practices, Public Opinion/Social Research, Shopper Insights | Comment

2016: The year of virtual reality?

Editor’s note: Christopher Baldwin is marketing and communications coordinator, EMEA, at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Democratizing the market: virtual reality vs. CGC in … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Market Research in the News | 1 Comment

Understanding the overall brand strategy when executing programmatic campaigns

Editor’s note: Eric Paquette is chief operating officer of Copernicus Marketing, Boston. Programmatic buying and real-time bidding are powerful new tools that provide the promise of reaching the right audience with the right message at the right time. By leveraging … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Market Research Best Practices | Comment

4 errors to avoid when using on-site surveys and store intercepts

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Using store intercepts or on-site surveys to measure customer loyalty.” Most businesses want … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment