Category Archives: Business and Product Development

The need for authenticity in the marketplace

Editor’s note: Christopher Baldwin is a European marketing coordinator at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Inflation and authenticity. What do they mean for the … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Halal food: 3 insights for breaking into a $1 trillion food industry

Editor’s note: Steve Murphy is co-founder and director of Malaysia-based market research firm Green Zebras. Yazid Jamian is director of the same firm. The global halal food market has gone from a specialist market to one valued at $1.1 trillion … Continue reading

Posted in Advertising Research, Business and Product Development, Consumer Research, Ethnic/Multicultural Research, Food/Sensory Research, International Research, Shopper Insights | Comment

Fear of Amazon declines as e-commerce matures

Editor’s note: Paula Rosenblum is managing partner at Retail Systems Research (RSR), Fort Lauderdale, Fla. This is an edited version of a post that originally appeared here under the title, Amazon: Who’s afraid of the big bad wolf?” While Amazon … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Will path-to-purchase data change merchandise planning?

Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “Is the customer dimension in merchandise planning over-hyped?” I remember the first time I … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, New Product Research, Product Research, Retailing, Shopper Insights | Comment

5 tips to build a brand

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. For the past seventy years, business branding has been largely guided by principles developed … Continue reading

Posted in Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights, Social Media and Marketing Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

The marketing power behind big data: Q&A with Wells Fargo’s data chief

Editor’s note: In a recent interview presented by Bank Technology News, Wells Fargo Chief Data Officer A. Charles Thomas talked about what it’s like to take on the role of chief data officer; what it means to truly share data … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research | Comment

TV Everywhere options increase customer loyalty

Editor’s note: Stuart Schneiderman is the senior vice president of consumer insights and measurement for Viacom Media networks. This is an edited version of a post that originally appeared here under the title, “Viacom research finds TV Everywhere ‘additive’ to … Continue reading

Posted in Behavioral Research, Business and Product Development, Consumer Research, Customer Satisfaction, Lifecycle/Lifestyle Research, Market Research Findings, Millennials, Television Research | 1 Comment

Using key driver analysis to uncover meaningful results

Editor’s note: Lynnette Leathers is the CEO of Mindspot Research, Orlando, Fla. This is an edited version of a post that originally appeared here under the title, “Mindspot research survey doctor: key driver analysis.” Sometimes you need more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Customer Satisfaction, The Business of Research | Comment