Category Archives: Business and Product Development

2016: The year of virtual reality?

Editor’s note: Christopher Baldwin is marketing and communications coordinator, EMEA, at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Democratizing the market: virtual reality vs. CGC in … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Market Research in the News | 1 Comment

Understanding the overall brand strategy when executing programmatic campaigns

Editor’s note: Eric Paquette is chief operating officer of Copernicus Marketing, Boston. Programmatic buying and real-time bidding are powerful new tools that provide the promise of reaching the right audience with the right message at the right time. By leveraging … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Market Research Best Practices | Comment

4 errors to avoid when using on-site surveys and store intercepts

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Using store intercepts or on-site surveys to measure customer loyalty.” Most businesses want … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment

Sony Europe conducts consumer survey after launching new 4K TV

Editor’s note: James Pickles is director of client solutions at research firm Toluna U.K., London. Mark Gurney, head of consumer insights for Sony Europe, faces a situation now confronting so many people in positions like his. He needs to be … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Data Collection/Field Services, Market Research Findings | Comment

Understanding how word-of-mouth marketing builds brands

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. As consumers increasingly opt out of traditional advertising, the role of word of mouth in building brands continues to expand. In the last-century, classic … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings, Retailing, Shopper Insights | Comment

Consumer-generated content strategies for the holiday season

Editor’s note: Rachael Genson is the North American PR manager at Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “3 consumer-generated content strategies for holiday shopping success.” It’s no secret … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Social Media and Marketing Research | Comment

Learning from CVS Health’s shift away from tobacco

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “What banning tobacco has meant for CVS.”   It has been more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Shopper Insights | 1 Comment

Using max-diff for online product design testing

Editor’s note: Jon Griffin is account manager at marketing research and analytics firm Optimization Group, Grand Rapids, Mich. This is an edited version of a post that originally appeared here under the title, “Online product design testing – a new … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Name Development Research, New Product Research, Online Surveys and Research, Packaging Research | Comment

The real draw of mobile wallets

Editor’s note: Richard Snoxell is a research director in the tech and financial team at U.K.-based market research agency, Marketing Sciences Unlimited. This is an edited version of a post that originally appeared here under the title, “For customers, the … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Market Research Findings | Comment

Pope Francis: learning from the one man brand

Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “The Pontiff of brand.” It’s been an exciting fall … Continue reading

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