Category Archives: Business and Product Development

Premium brand? Don’t miss out on the Yummy market

Editor’s note: Chad Hinkle is a consumer behavior consultant for Insights In Marketing. This is an edited version of a post that originally appeared here under the title “Beyond “Yummy”: How premium brands can capture 20% of men.” “Young.” “Big … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Demographics, Lifecycle/Lifestyle Research, Millennials, Retailing, Uncategorized | Comment

Where are we with wearables?

Editor’s note: Eddie Hold is vice president, NPD Connected Intelligence, part of The NPD Group, a Port Washington, N.Y., research firm. This is an edited version of a post that originally appeared here under the title “Distributing the wearable future.” … Continue reading

Posted in Business and Product Development, Consumer Psychology, Lifecycle/Lifestyle Research | Comment

A view with new eyes leads to MR innovation

Editor’s note: Keri Christensen is vice president of the communications division of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Three MR ideas to drive … Continue reading

Posted in Brand and Image Research, Business and Product Development, Business-To-Business Research, Concept Research, Innovation in Market Research, Market Research Best Practices | Comment