Category Archives: Business-To-Business Research

B2B vs. B2C? Takeaways from ESOMAR’s first B2B research forum

Editor’s note: Mark Towery is managing director of Geo Strategy Partners, Atlanta. This is an edited version of a post that was published here under the title, “ESOMAR’s first B2B research forum comes to Atlanta, GA.” Geo Strategy Partners participated … Continue reading

Posted in Behavioral Research, Business-To-Business Research, The Business of Research | Comment

What do manufacturers expect from 2014?

Editor’s note: Joe Langner is executive vice president of mid-market solutions for Sage North America, a business management software firm. The economic uncertainty of the past few years has clearly had a stifling affect on some businesses but one of … Continue reading

Posted in Business-To-Business Research | Comment

Make 2013 the year of the customer

Editor’s note: Joe Langner is executive vice president, midmarket solutions, at Sage North America, an Irvine, Calif., business management software and services firm. The year 2012 was a whirlwind of influences on the business landscape – some of them good … Continue reading

Posted in Business-To-Business Research, Customer Satisfaction, Marketing Best Practices | 1 Comment

What is your brand’s good name worth?

Editor’s note: Dan Wiese is president of Dan Wiese Marketing Research, Cedar Rapids, Iowa. This is an edited version of a post that originally appeared here under the title “Mind position matters!” In 1981 Al Ries and Jack Trout published … Continue reading

Posted in Brand and Image Research, Business-To-Business Research, Consumer Research | Comment

Are you putting your rock star customers to work?

Editor’s note: Bill Lee is CEO of educational organization Customer Reference Forum and author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset. Increasingly, companies are figuring out that they have access to a … Continue reading

Posted in Business-To-Business Research, Customer Satisfaction, Marketing Best Practices, Social Media and Marketing Research | Comment

A view with new eyes leads to MR innovation

Editor’s note: Keri Christensen is vice president of the communications division of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Three MR ideas to drive … Continue reading

Posted in Brand and Image Research, Business and Product Development, Business-To-Business Research, Concept Research, Innovation in Market Research, Market Research Best Practices | Comment