Category Archives: Concept Research

How to get the most from exploratory research

Editor’s note: Andrew Fu is a project manager with iModerate, a Denver research firm. There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent – and many times the initiatives that uncover the … Continue reading

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8 traits of great innovation cultures

Editor’s note: Jon Hall is managing partner at Cincinnati research firm SpencerHall. This is an edited version of a post that originally appeared here under the title “8 traits of high-performing innovation cultures.” It should be no surprise that the … Continue reading

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Who innovates better – men or women?

Editor’s note: Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster). Previously a Johnson & Johnson executive, Boyd is an assistant professor of marketing and innovation at the University of … Continue reading

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How to recruit articulate research respondents

Editor’s note: Kara Kohr is field team leader at Insights in Marketing, a Wilmette, Ill., research firm. This is an edited version of a post that originally appeared here under the title “How to recruit for articulate research respondents.” One … Continue reading

Posted in Concept Research, Focus Groups, Moderating, Qualitative Research | 2 Comments

When developing new products, why is it important to start with good ideas?

Editor’s note: Shari Morwood is an innovation process facilitator at Minneapolis-based research firm Ideas To Go. This is an edited version of a post that originally appeared here under the same title. How important is it to start with a … Continue reading

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Make your MROC rock

Editor’s note: Tom De Ruyck is head of research communities, and Niels Schillewaert is managing partner USA, at InSites Consulting. Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. Among market researchers, using co-creative approaches … Continue reading

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A view with new eyes leads to MR innovation

Editor’s note: Keri Christensen is vice president of the communications division of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Three MR ideas to drive … Continue reading

Posted in Brand and Image Research, Business and Product Development, Business-To-Business Research, Concept Research, Innovation in Market Research, Market Research Best Practices | Comment

Creative consumers are a good thing, really

Editor’s note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm. I can still hear the voices, trying to persuade us against our idea. In the mid-1990s when we first decided to progress with some … Continue reading

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