Category Archives: Consumer Research

Distinguishing MROCs from panels and social network communities

Editor’s note: George Dichiaro is a vice president and senior research consultant at research firm Market Strategies International, New York City. This is an edited version of a post that originally appeared here under the title, “Let’s MROC and roll: … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Communities | Comment

Sephora takes on the subscription box space

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “Subscription boxes go mainstream?” I like subscription boxes. In the interests of full … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, New Product Research, Shopper Insights | Comment

Last-minute back-to-school consumer insights

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Fifty percent of consumers typically start thinking of back-to-school shopping when they start seeing advertisements, which is perhaps why most brands begin talking yellow school buses, pencil sharpeners … Continue reading

Posted in Advertising Research, Consumer Research, Retailing, Shopper Insights | Comment

8 steps to improve your customer satisfaction program

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. This is an edited version of a post that originally appeared here under … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Shopper Insights | Comment

The public perception: branded vs. generic medications

Editor’s note: Patrick Lao is a senior research director in the Life Sciences division of Market Strategies International, Hartford, Conn. This is an edited version of a post that originally appeared here under the title, “Living in a generic world.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Health Care Research, Market Research Findings, New Product Research | Comment

Jet.com: The line between smart marketing and irritating

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “Adventures with Jet.com.” It all started innocently enough. I was driving around … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Market Research Techniques, Marketing Best Practices, Shopper Insights, Social Media and Marketing Research | 1 Comment

Your checklist for approaching sensitive research topics

Editor’s note: Sabrina Sandalo is the marketing manager at San Francisco-based strategic insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, “9 tips when approaching sensitive research topics.” Let’s … Continue reading

Posted in Consumer Research, Interviewing, Market Research Best Practices, Market Research Techniques | Comment

Are today’s college students more stressed out than those in the workforce?

Editor’s note: Miguel Conner is marketing director at Chicago-based research firm qSample. This is an edited version of a post that originally appeared here under the title, “Are college students more stressed out than ever?” “It was the best of … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Findings, Millennials, Shopper Insights | Comment

Political polling: When a public poll affects the process it’s measuring

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Beware the political horse race poll.” If I had a nickel … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices, Market Research Findings, Market Research in the News, Public Opinion/Social Research | Comment

Are consumers breaking up with mass market?

Editor’s note: Dave Fish is responsible for global marketing and product development for Maritz Research, St. Louis. This is an edited version of a post that originally appeared here under the title, “It’s not you, it’s me. The quiet breakup … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Food/Sensory Research, Market Research Findings, Millennials, Product Research, Promotion Research, Retailing, Shopper Insights | 1 Comment