Category Archives: Consumer Research

Consumer engagement: television vs. digital

Editor’s note: Tyler Loechner is a reporter at MediaPost Communications, New York. This is an edited version of a post that originally appeared here under the title, “Pay attention to this: TV engages people half as long as digital, Neilson … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Ethnographic Research, Market Research Findings | Comment

Snapchat Discover helps traditional media stay relevant

Editor’s note: Blair Bailey is an associate researcher at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “Are you there, news? It’s me, Snapchat.” Sitting in … Continue reading

Posted in Advertising Research, Consumer Research, Media Research, Millennials, Social Media and Marketing Research | Comment

Fear of Amazon declines as e-commerce matures

Editor’s note: Paula Rosenblum is managing partner at Retail Systems Research (RSR), Fort Lauderdale, Fla. This is an edited version of a post that originally appeared here under the title, Amazon: Who’s afraid of the big bad wolf?” While Amazon … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Millennial desire for a rich food experience is changing the industry

Editor’s note: Scott Anderson is vice president, marketing communications at social media SaaS company, Bazaarvoice, San Francisco Bay area, Calif. This is an edited version of a post that originally appeared here under the title, “Food is an experience for … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Food/Sensory Research, Lifecycle/Lifestyle Research, Millennials | Comment

Neuroscience in health care MR – a no-brainer?

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. As market researchers, we’re always on the lookout for new ways to collect data more effectively and improve our fieldwork. The industry’s been this way … Continue reading

Posted in Consumer Research, Health Care Research, Neuromonitoring, Research Industry Trends | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment

The moral dilemma of setting unrealistic survey goals

Editor’s note: Lindsey Dickman is a vice president of market research firm Market Strategies International. This is an edited version of a post that originally appeared here under the title, “A researcher’s moral dilemma with unrealistic goals.” January was a … Continue reading

Posted in Consumer Research, Customer Satisfaction, Mail Surveys, Online Surveys and Research, Survey Development | Comment

Millennials: a primer

Editor’s note: Susana La Luz-Hawkins leads design research projects for Lextant, a Columbus, Ohio, qualitative research firm. This post originally appeared in the February 2015 issue of Quirk’s as a sidebar for the article titled, “Qualitative approach aims to have … Continue reading

Posted in Behavioral Research, Consumer Research, Millennials, Qualitative Research | Comment

Valentine’s Day love for non-traditional brands (infographic)

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Is Valentine’s Day an opportunity for unlikely brands to tap into a new consumer base? It very well could be. According to a national survey conducted by Toluna … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Shopper Insights | Comment

7 strategies for increasing social media engagement

Editor’s note: Bernard Perrine is co-founder and CEO of marketing tool SocialCentiv and is based in Dallas, Texas. The key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Public Opinion/Social Research, Social Media and Marketing Research | Comment