Category Archives: Consumer Research

Why the retail banking industry should turn to word-of-mouth marketing

Editor’s note: Brent Robinson is a social media strategist at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Why banks need user-generated content in their marketing.” When did celebrities become the … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | Comment

Mobile devices: Kids know what they want but are parents buying?

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. Despite questions about the potentially negative aspects of electronics usage among children and adolescents, mobile devices are only growing in popularity. Recent research on … Continue reading

Posted in Advertising Research, Business and Product Development, Consumer Research, Retailing, Shopper Insights | 1 Comment

What makes an effective loyalty program?

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. This is an edited version of a post that originally appeared on the … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

Q&A: How mobile surveys transcend traditional barriers

Editor’s note: The World Food Programme (WFP) regularly conducts surveys throughout the world to assess the food security of different areas. WFP uses two measures to access food security: the Food Consumption Score (FCS) and Reduced Coping Strategies Index (rCSI). … Continue reading

Posted in Consumer Research, International Research, Mobile Interviewing, Online Surveys and Research, Survey Development | 1 Comment

The increasing value of shopper technologies

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Conn. This is an edited version of a post that originally appeared here under the title “Shopper technologies come of age.” Intercepting or … Continue reading

Posted in Behavioral Economics, Brand and Image Research, Consumer Research, Product Research, Qualitative Research, Retailing, Shopper Insights | Comment

When reviews matter: Netflix goes social

Editor’s note: Rachael Genson is the North American public relations manager at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Netflix goes social with movie recommendations.” Earlier this month, Netflix announced … Continue reading

Posted in Brand and Image Research, Consumer Research, Public Opinion/Social Research | Comment

Online qual: building a better respondent guide

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “How to create a successful qualitative research study: Building a better … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Qualitative Research | Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | Comment

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment

Tech update: What the Apple Watch means for MR

Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “What the Apple Watch means for market … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Psychology, Consumer Research, Health Care Research, Lifecycle/Lifestyle Research | Comment