Category Archives: Consumer Research

How caregivers add insight to health care MR

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. When it comes to health care market research, we tend to think of patients and doctors. We may even think of pharmacists and commissioners if … Continue reading

Posted in Consumer Research, Health Care Research | Comment

A look at the gap between online and in-store commerce

Editor’s note: Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “What will it take for commerce platforms to converge?” We hear it … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

Are wearables the key to the mobile wallet revolution?

Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “New study: How wearables will … Continue reading

Posted in Business and Product Development, Consumer Research, Data Privacy, Market Research Findings, Shopper Insights | Comment

New studies show effect of trap questions

Editor’s note: Miguel Conner is marketing director at Chicago-based research and data collection firm qSample. This is an edited version of a post that originally appeared here under the title, “New studies claim survey ‘trap questions’ are questionable for market … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Findings, Survey Development | Comment

What Twitter can tell us about Father’s Day

Editor’s note: Ian Cain is the director of business development at Luminoso, a Cambridge, Mass., text analytics firm. Like most holidays, Father’s Day represents a great opportunity for brands to connect with consumers. However, in order for brands to connect … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment

Why branding still matters

Editor’s note: David Rauch is senior vice president of RTI market Research and Brand Strategy, Norwalk, Conn. The rules of brand strategy have not changed. Neither have the fundamental principles that shape and drive a brand’s potential extendibility, that is, … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research | Comment

Why retailers should stop relying on old strategies to stay relevant

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Demographics, Millennials, Product Research, Promotion Research, Shopper Insights | Comment

Building the consumer story using smartphone capabilities

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally appeared here under the title, “The smartphone revolution: four capabilities you … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Privacy, Innovation in Market Research, Market Research Techniques, Shopper Insights, Social Media and Marketing Research | Comment

Food and beverage brands connect with fast-moving consumers

Editor’s note: Alejandra Zubieta is the event coordinator at social media SaaS company Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Food shoppers are always connected.” If you’re a food … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Shopper Insights | Comment

What Whole Foods risks by relying on demographics to define new chain’s consumer base

Editor’s note: Jake Sedlock is vice president of client development at research firm CivicScience, Seattle. This is an edited version of a post that originally appeared here under the title, “Pack up the old timers – we’re off to the … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Millennials, Shopper Insights | Comment