Category Archives: Consumer Research

Ads may benefit from Snapchat’s disappearing act

Editor’s note: Nigel Hollis is chief global analyst and Chief Global Analyst at market research firm Millward Brown, New York City. This is an edited version of a post that originally appeared here under the title, “Snapchat users positive about … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Public Opinion/Social Research | Comment

IVR’s ability to reach and engage respondents

Editor’s note: Matthijs Visser is a principal consultant at Advanis, an Edmonton, Alberta-based market and social research firm. This is an edited version of a post that originally appeared here under the title, “A case for IVR.” IVR data collection … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Telephone Interviewing | Comment

Net neutrality: All in favor?

Editor’s note: Arun Mamtani is founder and CEO of market research firm ResearchFidelity, Inc., Dallas. At the heart of the Internet is the premise that all traffic be treated equally. This principle, known as net neutrality, was built into the … Continue reading

Posted in Consumer Research, Market Research Techniques, Public Opinion/Social Research | Comment

Auto industry demand slowing in Brazil

Editor’s note: Janaina Gilsoul is a research consultant and industry analyst for Atlanta-based Geo Strategy Partners. This is an edited version of a post that originally appeared here under the title, “Will Brazil remain the country of the future?” In … Continue reading

Posted in Automotive Research, Behavioral Research, Consumer Research, Product Research | Comment

Will path-to-purchase data change merchandise planning?

Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “Is the customer dimension in merchandise planning over-hyped?” I remember the first time I … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, New Product Research, Product Research, Retailing, Shopper Insights | Comment

Avoiding 3 common conjoint analysis pitfalls

Editor’s note: Liz White is an analyst with Chadwick Martin Bailey’s advanced analytics team in Boston. This is an edited version of a post that originally appeared here under the title, “Conjoint analysis: 3 common pitfalls and how to avoid … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Qualitative Research, Quantitative Research | Comment

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

Why customer satisfaction isn’t enough

Editor’s note: Greg Mishkin is vice president of research and consulting at Market Strategies International, Atlanta. This is an edited version of a post that originally appeared here under the title, “To trust or not to trust: building loyalty in … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction | Comment

Top retail trends to watch in 2015

Editor’s note: Kelly Short is the director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. This is an edited version of a post that originally appeared here under the title, “Retail … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Retailing, Shopper Insights | Comment

5 tips to build a brand

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. For the past seventy years, business branding has been largely guided by principles developed … Continue reading

Posted in Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights, Social Media and Marketing Research | Comment