Category Archives: Consumer Research

Why there’s no excuse for research that doesn’t engage

Posted on June 11, 2013 by Adam Rossow

Editor’s note: Adam Rossow is partner and head of marketing at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “Don’t overlook research’s other benefit.” In a recent blog post, … Continue reading →

Posted in Consumer Research, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Qualitative Research, Quantitative Research | Comment

How to use marketing research to defend your brand

Posted on May 20, 2013 by Dana Sloane

Editor’s note: Dana Sloane is marketing director at Insights in Marketing, a Wilmette, Ill., research firm. This is an edited version of a post that originally appeared here under the title “How to defend your brand with market research.” With … Continue reading →

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices | 2 Comments

Juicers and juice-making appliances have lots of, well, juice

Posted on April 25, 2013 by Debra J. Mednick

Editor’s note: Debra J. Mednick is executive director and home industry analyst with NPD Group. This is an edited version of a post originally published here on April 11 under the title “Drink up!” Thirsty or hungry or can’t decide? … Continue reading →

Posted in Consumer Research, Food/Sensory Research, Lifecycle/Lifestyle Research | Comment

How to craft surveys that maximize data integrity

Posted on January 22, 2013 by Roxanne Salen

Editor’s note: Roxanne Salen is an account executive at Denver research firm The Praxi Group. When it comes to quantitative data integrity, much of the quality is derived from designing a survey that is engaging and simple for respondents to … Continue reading →

Posted in Consumer Research, Interviewing, Market Research Best Practices, Quantitative Research | Comment

Five practices for a more responsive and representative Hispanic panel

Posted on October 31, 2012 by Nelson Merchan

Editor’s note: Nelson Merchan is president of CLICROI, a Danbury, Conn., online advertising firm. Given the importance of the Hispanic consumer in the United States, more and more market research and consumer goods companies have built Hispanic consumer panels and/or … Continue reading →

Posted in Consumer Research, Ethnic/Multicultural Research, Market Research Best Practices, Panels | Comment

Make your MROC rock

Posted on October 23, 2012 by Tom De Ruyck and Niels Schillewaert

Editor’s note: Tom De Ruyck is head of research communities, and Niels Schillewaert is managing partner USA, at InSites Consulting. Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. Among market researchers, using co-creative approaches … Continue reading →

Posted in Brand and Image Research, Concept Research, Consumer Research, Market Research Best Practices | Comment

What is your brand’s good name worth?

Posted on October 17, 2012 by Dan Wiese

Editor’s note: Dan Wiese is president of Dan Wiese Marketing Research, Cedar Rapids, Iowa. This is an edited version of a post that originally appeared here under the title “Mind position matters!” In 1981 Al Ries and Jack Trout published … Continue reading →

Posted in Brand and Image Research, Business-To-Business Research, Consumer Research | Comment

From authenticity to Hispanicity: three tips for selecting the right Hispanic panel

Posted on July 31, 2012 by Mario Carrasco

Editor’s note: Mario Carrasco is a partner at ThinkNow Research, Burbank, Calif. Marketers and market researchers in the U.S. have known about the Hispanic boom for years now. While the size of the Hispanic population in the 2000 Census caught … Continue reading →

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels, Quantitative Research | Comment

The joys of being a generalist

Posted on July 19, 2012 by Peggy Moulton-Abbott

Peggy Moulton-Abbott is a moderator and owner of Newfound Insights, a Virginia Beach, Va., research firm. This is an edited version of a post that originally appeared here under the title “The joys, and benefits, of being a marketing research … Continue reading →

Posted in Consumer Research, Focus Groups, Moderating, Qualitative Research | 2 Comments

Did article on digital couponing clip important questions?

Posted on July 11, 2012 by Norm Leferman

Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Every once in a while I feel compelled to reach out to shake someone about a research issue. The June edition of Quirk’s reported on a study conducted … Continue reading →

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices | Comment