Category Archives: Consumer Research

Why product marketers should care about data privacy and security

The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized for their data privacy practices. The constant … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Research Industry Trends, The Business of Research | Comment

Are consumers ready for total-market?

Editor’s note: Brenda P. Lee is a partner at Vision Strategy and Insights, Baltimore. We have now reached a place of cultural evolution that says that there are unifying themes that make the disparate segments of the U.S. more similar … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Ethnic/Multicultural Research | Comment

Penny-pinching will prevail in 2014

After a year of sluggish economic growth in 2013, it is no surprise that consumers are beginning the new year with a conservative outlook. In fact, a MarketPulse survey from Chicago researcher IRI found that shopper sentiment dropped in Q4 … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research, Shopper Insights | Comment

Consumers: Crowds make us nervous

Recent research presented in the Journal of Marketing Research indicates that, as the environment becomes more socially crowded, consumers show an increased preference for products with safety connotations. A crowded environment causes consumers to process marketing messages differently and they … Continue reading

Posted in Consumer Research, Shopper Insights | Comment

Transparency on transparency: why TV is the clear choice for recruiting panelists

Editor’s note: Rob Dolafi is COO of Offerwise, an Ashburn, Va., research firm. In an industry where data quality is essential to the success of any given project, we as online panel providers need to demonstrate careful rigor and complete … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels | Comment

Portrait of the Russian consumer

Findings from a new consumer survey fielded in Russia paint the picture of a very complex, highly nuanced consumer marketplace — one where consumers spend more on food than they do on rent or utilities and where more than half … Continue reading

Posted in Consumer Research, International Research | Comment

How retailers can help shoppers banish the post-holiday blues

Editor’s note: Tanya Krim is president of TKInsights LLC, a Teaneck, N.J., qualitative research firm. I’ve lived in several different countries and visited others in the month of December. And whether it’s Frankfurt, Paris, London, New York or Strasbourg, December … Continue reading

Posted in Brand and Image Research, Consumer Research, Shopper Insights | Comment

Study reveals six types of social change agents

Positive social change occurs when individuals strongly believe they have the power to make a difference – and they take action. On average, 92 percent of adults say they have done something to engage in positive social change at some … Continue reading

Posted in Consumer Research, Demographics, International Research, Lifecycle/Lifestyle Research, Online Surveys and Research, Psychographic Research | Comment

Five reasons you might want to avoid focus groups

Editor’s note: Héctor Lanz is accounts director at Ipsos ASI in Venezuela and market research professor at Universidad Metropolitana, Caracas. The focus group is probably the concept most frequently associated to market research in popular culture. Focus groups are widely … Continue reading

Posted in Consumer Research, Focus Groups, Qualitative Research | Comment

Count me in: the impact of ‘other’ on research respondents

Editor’s note: Ryan Sullivan is quality control manager at iModerate, a Denver research firm. Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a major party ticket, the first openly LGBT … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Demographics, Ethnic/Multicultural Research, Market Research Best Practices | 2 Comments