Category Archives: Consumer Research

Hearables: technology for your ears

Editor’s note: BenArnold is executive director, industry analyst with The NPD Group, a Port Washington, N.Y., research firm. This is an edited version of a post that originally appeared here under the title, “Hearables take headphones well beyond music.” In the … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Innovation in Market Research | Comment

How Facebook reactions are changing social research

Editor’s note: Annette Smith is technology development manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “Will Facebook reactions be a turning point for social research?” Since … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Techniques, Social Media and Marketing Research | Comment

Were brands too hasty in dropping Maria Sharapova?

Editor’s note: Kristopher Hull is digital director, Americas at TNS. Is this the era of zero-tolerance in sports sponsorship? After the announcement that five-time Grand Slam champion Maria Sharapova was dropped by all major sponsors following a failed drug test, … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Shopper Insights | Comment

Sales of connected toys in Europe have slumped

Editor’s note: Frédérique Tutt is toys global industry analyst at The NPD Group, Lorient, France. This is an edited version of a post that originally appeared here under the title, “Where is Europe’s next Furby?” After the record-setting success of … Continue reading

Posted in Consumer Research, Market Research Findings, Retailing, Shopper Insights | Comment

3 insights for the international coffee shop market

Editor’s note: Elizabeth Friend is consumer food services strategy analyst at market research firm Euromonitor International, Santa Monica, Calif. This is an edited version of a post that originally appeared here under the title, “Coffee shops around the world: three … Continue reading

Posted in Consumer Research, Market Research Findings, New Product Research | Comment

11 mistakes to avoid when running an online MR community

Editor’s note: Stephen Cribbett is founder and CEO of research firm Dub, London. This is an edited version of a piece that originally appeared here under the title, “10 mistakes to avoid when running your first research community.” 1. Creating … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Research Communities | 3 Comments

The role of emotional impact in lowering ad skip rates

Editor’s note: Tom Ewing is senior director, BrainJuicer Labs at London-based market research agency BrainJuicer. This is an edited version of a post that originally appeared here under the title, “Ad skipping and how to avoid it.” New online behavior … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research | Comment

Why marketers are still using SMS to connect with consumers

Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. There are so many different ways people can use smartphones today, including apps, e-mail, music and social media. That being said, it might be surprising to … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Promotion Research, Shopper Insights | 1 Comment

New ad campaign? Speculation is no substitute for solid consumer research

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. For advertisers who spend tens or hundreds of millions of dollars on ad campaigns, the first few months of a new campaign are full … Continue reading

Posted in Advertising Research, Consumer Research, Survey Development | 1 Comment

What factors create a delightful customer experience?

Editor’s note: Kamal Tahir is a principal in Acxiom’s Integrated Marketing Strategy Group, Chicago. This is an edited version of a post that originally appeared here under the title, “The ABC$ of customer experience.” Recently a special online offer prompted … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment