Category Archives: Consumer Research

A day in the life of a working woman

Editor’s note: Tim P. McCarthy is chairman of WorkPlace Impact, a Mentor, Ohio, firm. BEEP, BEEP, BEEP… One eye opens and the massive red numbers stare back at her, reading 6:00 a.m. A hand reaches out from underneath the warm … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Retailing | Comment

What digital addiction means for consumer ad consumption

Editor’s note: John Bremer is group chief research and strategy officer at research company Toluna, Wilton, Conn. It almost goes without saying in the age of digital/social media but I’m going to say it anyway: The way and frequency with … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Psychology, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment

Share of shelf, share of wallet and now share of buttons: Amazon Dash

Editor’s note: Nicole Munsey is a director at research company Ipsos InnoQuest, Chicago. This is an edited version of a post that originally appeared here under the title, “Share of buttons? Yea, that’s a thing now.” The other night, I … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, New Product Research, Retailing, Shopper Insights | Comment

Upholding data privacy standards is more important than ever

Editor’s note: Terry Wiley is CEO, Asia Pacific, of market research firm Lightspeed GMI, Sydney. This is an edited version of a post that originally appeared here under the title, “Data-driven marketing and the privacy paradox.” As our lives become … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Public Opinion/Social Research | Comment

Retargeting ads: too much, too late?

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Out with the old in with the … Continue reading

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Apple car by 2020? Why brand trust can be a very powerful thing

Editor’s note: David Myhrer is senior vice president, brand strategy at Morpace Inc., Farmington Hills, Mich. Eric Roach is research director with the Claros Communities team at Morpace Inc. They can be reached at dmyhrer@morpace.com and eroach@morpace.com. Strong brands are … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings | Comment

Mobile wallets: A trend retailers can’t ignore

Editor’s note: Kelly Short is director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. The following article first appeared in Retail News Insider in March 2015. For years, experts have been … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | 1 Comment

The IoT revolution: too much data and not enough insight

Editor’s note: Terry Lawlor is EVP product manager at market research software firm Confirmit, London. The Internet of Things (IoT) – the network of physical objects that contain embedded technology to communicate, sense or interact with their internal states or … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Research, Data Processing | Comment

Keeping our furry friends healthy: 5 trends changing the veterinarian industry

Editor’s note: Melanie Papandrea is assistant marketing director at research and data collection firm qSample, Chicago. This is an edited version of a post that originally appeared here under the title, “5 veterinarian and pet health trends taking over.” What … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Findings, Research Industry Trends | Comment

Reaching your consumers online

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Launching a social media campaign is standard for most brands today. Before a campaign is launched it’s vital to understand exactly where consumers are spending their time online. … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Social Media and Marketing Research | 1 Comment