Category Archives: Consumer Research

Why CMOs need to embrace user-generated content

Editor’s note: Gene Austin is the CEO, president and director at Bazaarvoice. This is an edited version of a post that originally appeared here under the title “Follow your customer: The need for authentic and visual content.” The only constant … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Marketing Best Practices, Research Industry Trends, Retailing, Social Media and Marketing Research | Comment

In-N-Out reminds us innovation doesn’t need to be complex

Editor’s note: Hilary O’Haire is the senior associate at Chadwick Martin Bailey (CMB), Boston. This is an edited version that appeared here under the title “In-N-Out serves up a side of innovation.” I’ve recently returned from a vacation to California … Continue reading

Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research, Innovation in Market Research, Millennials | Comment

Are consumers ready for digital wallets?

Editor’s note: Richard Snoxell is the research director for Marketing Sciences, Winchester U.K. This is an edited version of a post that originally appeared here under the title “Mobile Wallet: It’s not about the payments.” Since 2011 we have been … Continue reading

Posted in Business and Product Development, Consumer Research, New Product Research | Comment

Selfie: the next big thing in respondent feedback

Editor’s note: Jason Jacobs is a mobile solutions engineer for Confirmit, N.Y. With the adoption of mobile technologies reaching new heights, the abilities and capabilities for researchers are ever expanding. It is estimated that over 80 percent of the world … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Qualitative Research, Quantitative Research, Research Industry Trends, Retailing, Shopper Insights, Social Media and Marketing Research, The Business of Research | 1 Comment

Providing the in-store experience online

Editor’s note: Andrew Phipps is the global director of online retail for GfK. This is an edited version of a post that originally appeared here under the title “Converting browsers to buyers.” We all recognize that the rise in ownership … Continue reading

Posted in Consumer Research, Retailing, Shopper Insights | Comment

The sugar shift (and why labels are so important)

Dr. Debbie Parker is the associate director, sensory expert at research company Marketing Sciences. This is an edited version of a post that originally appeared here under the title “One lump or two?” Sugar consumption and its effect on public health … Continue reading

Posted in Consumer Psychology, Consumer Research, Food/Sensory Research, Omnibus Studies, Shopper Insights | Comment

Premium brand? Don’t miss out on the Yummy market

Editor’s note: Chad Hinkle is a consumer behavior consultant for Insights In Marketing. This is an edited version of a post that originally appeared here under the title “Beyond “Yummy”: How premium brands can capture 20% of men.” “Young.” “Big … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Demographics, Lifecycle/Lifestyle Research, Millennials, Retailing, Uncategorized | Comment

Why product marketers should care about data privacy and security

The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized for their data privacy practices. The constant … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Research Industry Trends, The Business of Research | Comment

Are consumers ready for total-market?

Editor’s note: Brenda P. Lee is a partner at Vision Strategy and Insights, Baltimore. We have now reached a place of cultural evolution that says that there are unifying themes that make the disparate segments of the U.S. more similar … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Ethnic/Multicultural Research | Comment

Penny-pinching will prevail in 2014

After a year of sluggish economic growth in 2013, it is no surprise that consumers are beginning the new year with a conservative outlook. In fact, a MarketPulse survey from Chicago researcher IRI found that shopper sentiment dropped in Q4 … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research, Shopper Insights | Comment