Category Archives: Consumer Research

Making big data work for specialty retailers

Editor’s note: David Trice is co-founder and CEO of customer relationship management firm Engage.CX, Atlanta. Too much of a good thing can be a bad thing. Such is the explosion of data for specialty retailers at the start of 2016. … Continue reading

Posted in Advertising Research, Big Data, Consumer Research, Retailing | Comment

Gen Z: the next consumer segment to cater to

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Generation Selfie, or Millennials, has been the great obsession for many brands for nearly a decade now. But that is slowly changing as Gen Z (those born between … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Millennials | Comment

Advertising effectiveness: exposure vs. engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. As advertisers struggle with the challenges of cross-platform advertising measurement, the focus for many is on how to quantify exposures across various media platforms. … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Best Practices | Comment

Have you finalized your marketing strategy for 2016?

Editor’s note: Molly Boyer is senior director of global communications at customer experience firm SDL, Denver. This is an edited version of a post that originally appeared here under the title, “3 must haves for every ‘modern marketing’ strategy.” It … Continue reading

Posted in Advertising Research, Consumer Research, Innovation in Market Research, Market Research Findings, Market Research in the News | 1 Comment

In surveys (or during first dates): Are you asking leading questions?

Editor’s note: Talia Fein is project manager at research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title,” A data dominator’s guide to research design … and dating.” I … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Survey Development | Comment

What to expect from retail loyalty programs in 2016

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally featured in Forbes and also appeared here under the title, “9 things you don’t know about retail loyalty programs … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment

What’s in store for retail in 2016?

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “2016: The year of…” So apparently I have a thing I do. I … Continue reading

Posted in Consumer Research, Customer Satisfaction, Innovation in Market Research, Product Research, Research Industry Trends, Retailing, Shopper Insights | Comment

Understanding subconscious consumer triggers: 6 terms you need to know

Editor’s note: Kirk Hendrickson is CEO of market research firm Eye Faster, Floor Walnut Creek, Calif. Subconscious buying behavior, or the initial point of entry into a consumer’s thoughts before provoking them to purchase, is typically triggered by a combination … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Market Research Best Practices, Shopper Insights | Comment

Seamless turns guilt on its head

Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “A Seamless experience … turning guilt on its head.” … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Best Practices, Promotion Research | Comment

Super Bowl advertising success

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. The annual frenzy over Super Bowl advertising began early, with CBS announcing back in early November 2015 that the ad inventory for the game … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Market Research in the News, Promotion Research, Television Research | 2 Comments