Category Archives: Consumer Research

Mobile marketing tips and trends for the Summer Olympic season

Editor’s note:Margie Kupfer is vice president, marketing at marketing firm 3Cinteractive (3C), Boca Raton, Fla. Every four years the world turns its attention to a single arena where the best of the best compete for gold. The 2016 Summer Olympics … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Marketing Best Practices, Shopper Insights | Comment

Mini cheat sheet: How to talk to Millennials

Editor’s note: Lisa Boughton is director of market research firm Angelfish, Cheltenham, U.K. This is an edited version of a post that originally appeared here under the title, “Speaking to Millennials in their language – the struggle is real!” We’re … Continue reading

Posted in Consumer Research, Millennials | Comment

Wearables and the mobile wallet revolution

Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title, “New study: How wearables will … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, New Product Research, Product Research, Shopper Insights | Comment

3 ways consumers are changing health and wellness

Editor’s note: Jon Berry is a vice president and consultant at research firm GfK Consumer Life,New York, N.Y. This is an edited version of a post that originally appeared here under the title, “Three consumer forces propelling change in health … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Health Care Research, Lifecycle/Lifestyle Research, Market Research Findings, Millennials, Shopper Insights | Comment

Steps utility brands must take to engage next-gen users

Editor’s note: Tim Veitengruber is a director in the energy division of research firm Market Strategies International, Detroit, Mich. This is an edited version of a post that originally appeared here under the title, “Utilities must evolve for next gen … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research | 1 Comment

Testing the waters of international markets

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that was originally featured in Forbes and also appeared here under the title, “Expanding retail overseas: 3 lessons from Best Buy, … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Maintaining the effectiveness of product placement as it evolves

Editor’s note: Annette Brady is V.P., publisher development for CivicScience, Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Does product placement influence purchase of the product?” While watching Saturday Night … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Shopper Insights | 1 Comment

Using scarcity techniques to increase online sales

Editor’s note: Phillip Adcock is the founder and managing director of the shopper research agency Shopping Behaviour Xplained, U.K. Scarcity marketing uses our innate fear of shortage to boost sales. This is especially evident in-store near Christmas – think of … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Findings | Comment

Developing a chat bot-driven engagement strategy

Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. This is an edited version of a post that originally appeared here under the title, “Is your brand developing a ChatBot strategy?” Marketers and customer service … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Innovation in Market Research, Market Research Techniques, Millennials | Comment

How to combat low survey participation

Editor’s note: Dan Rangel is director of research solutions at Chicago-based market research firm Survox, and president of the Great Lakes Chapter of the Marketing Research Association. This is an edited version of a piece that originally appeared here under … Continue reading

Posted in Consumer Research, Market Research Best Practices, Survey Development | Comment