Category Archives: Consumer Research

Transaction volume and customer satisfaction

Editor’s note: Bart Zehren is founder of E-RM, Ill. This is an edited version of a post that originally appeared here under the title, “Moving parts theory of customer service.” I’m quoting myself here again but this piece is so old … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Shopper Insights | Comment

What do Shakespeare and MR have in common?

Editor’s note: Reyn Kinzey is vice president of Kinzey and Day Market Research, Richmond, Va. It’s pretty audacious to think about re-writing Shakespeare (although thousands of directors have done it), but I’d like to change one scene in Hamlet. When … Continue reading

Posted in Consumer Research, Market Research Best Practices, Qualitative Research | Comment

Could the impulse buy soon be a thing of the past?

Editor’s note: Rachael Genson is the North American public relations manager at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Are we waving goodbye to the impulse buy?” How many times … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Psychology, Consumer Research, Retailing, Social Media and Marketing Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

2014 holiday shopping habits

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Regardless of the holiday they celebrate, it’s no surprise that consumers will be shopping this month. Of the 1,000 consumers we polled on how they plan to spend … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Retailing | Comment

Why B2B MR is essential to positioning offers on value vs. price

Editor’s note: Julia Cupman is vice president of B2B International, a business-to-business market research agency, New York. The past decade has been challenging for business-to-business marketers in North America. The worldwide financial crisis, low-cost Asian competition and the rise of … Continue reading

Posted in Business-To-Business Research, Consumer Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, New Product Research | Comment

The phone is ringing, are you ready?

Editor’s note: Mark Sullivan is director of analytics at CallRail, an Atlanta based call tracking service. Call tracking, or technologies that track inbound phone calls in much the same way that Google Analytics tracks Web site visits, is an old … Continue reading

Posted in Advertising Research, Consumer Research, Promotion Research, Shopper Insights, Social Media and Marketing Research | Comment

Keeping up with the changing influence of social media

Editor’s note: Jennifer Sikora is the vice president of marketing at CivicScience, a Pittsburgh research firm. Most consumer marketing and insights research teams have been increasing their social media attention year over year – not just in terms of marketing … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

The power of consumer reviews in the online search journey

Editor’s note: Greg Rivera is vice president of strategic consulting at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Using consumer reviews to win in search.” Search has changed the consumer … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Shopper Insights, The Business of Research | 1 Comment

How your brand can leverage competitor ads this holiday season

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. It’s the most wonderful time of the year. It’s just coming a bit earlier and lasting longer than expected. Welcome to the year of … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Millennials, Shopper Insights | 3 Comments