Category Archives: Consumer Research

How mobile wallet apps are changing consumer habits

Editor’s note: Nielsen Newswire is the digital news channel of Nielsen, a global provider of consumer information and insights. The following piece was originally published here under the title, “Paying it forward: How mobile wallet apps are changing consumer habits.” … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Product Research, Retailing, Shopper Insights, Uncategorized | Comment

Pixar’s Inside Out and the world of behavior economics

Editor’s note: A.J. Drexler is president and chief strategist at market research firm Campos Inc, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “Inside Out: A lively depiction of behavioral economics in … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Techniques | Comment

The rise of commuter commerce

Editor’s note: James Ainsworth is director of global community content at customer experience firm SDL, Bristol, U.K. This is an edited version of a post that originally appeared here under the title, “Striking at the heart of commuter commerce.” It … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

Do you know how much your customers are worth?

Editor’s note: Mark Haller is an advisory partner at the Chicago office of New York-based professional services consultancy PwC. This is an edited version of a post that originally appeared on the American Marketing Association’s blog under the title, “How much … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Marketing Best Practices, The Business of Research | 1 Comment

Q&A: The future impact of facial coding and emotion analytics

Editor’s note: Seth Grimes is an analytics strategy consultant with Washington, D.C.-based Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Faces, emotions and insights: Q&A with Affectiva Daniel McDuff.” Emotion influences our … Continue reading

Posted in Consumer Research, Market Research Techniques, Research Industry Trends | 1 Comment

How caregivers add insight to health care MR

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. When it comes to health care market research, we tend to think of patients and doctors. We may even think of pharmacists and commissioners if … Continue reading

Posted in Consumer Research, Health Care Research | Comment

A look at the gap between online and in-store commerce

Editor’s note: Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “What will it take for commerce platforms to converge?” We hear it … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

Are wearables the key to the mobile wallet revolution?

Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “New study: How wearables will … Continue reading

Posted in Business and Product Development, Consumer Research, Data Privacy, Market Research Findings, Shopper Insights | Comment

New studies show effect of trap questions

Editor’s note: Miguel Conner is marketing director at Chicago-based research and data collection firm qSample. This is an edited version of a post that originally appeared here under the title, “New studies claim survey ‘trap questions’ are questionable for market … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Findings, Survey Development | Comment

What Twitter can tell us about Father’s Day

Editor’s note: Ian Cain is the director of business development at Luminoso, a Cambridge, Mass., text analytics firm. Like most holidays, Father’s Day represents a great opportunity for brands to connect with consumers. However, in order for brands to connect … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment