Category Archives: Consumer Research

Summer-specific mobile marketing strategies

Editor’s note: Margie Kupfer is vice president, marketing at marketing firm 3Cinteractive (3C), Boca Raton, Fla. Summer is one of the best times for businesses to get new customers. Millions of people are out on vacation, which means there are … Continue reading

Posted in Advertising Research, Consumer Research | Comment

The impact of survey design on respondent honesty

Editor’s note: Alex Wheatley is research innovator at research firm Lightspeed GMI, London. This is an edited version of a post that originally appeared here under the title, “Survey confession: the impact of survey design on honesty.” There are many … Continue reading

Posted in Consumer Research, Market Research Findings | Comment

Neuroscience tricks behind Instagram’s new logo

Editor’s note: Darren Bridger is a marketing consultant and author of Decoding the Irrational Consumer and Neuro Design: Neuromarketing Insights to Boost Engagement and Profit. Instagram has launched a new logo. Early reactions are dividing fans but I believe it will … Continue reading

Posted in Brand and Image Research, Consumer Research, Neuromonitoring | Comment

Travelers of the future: How online travel agencies can attract consumers

Editor’s note: Lena Tjosvold is senior consultant at market research firm Antedote, San Francisco. This is an edited version of a post that originally appeared here under the title, “Read for takeoff: Three trends for riding the wave with travelers … Continue reading

Posted in Consumer Research, Market Research Findings, Market Research in the News | Comment

Rising consumer health awareness leads to growth of malt-based hot drinks in India

Editor’s note: Virginia Lee is senior beverages analyst at market research firm Euromonitor International, Chicago. This is an edited version of a post that originally appeared here under the title, “Health positioning leads to strong growth of malt-based hot drinks … Continue reading

Posted in Business and Product Development, Consumer Research, Food/Sensory Research, Market Research Findings, Shopper Insights | Comment

The future of virtual reality and health care market research

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Could Google Cardboard be the future of healthcare market research?” … Continue reading

Posted in Consumer Research, Health Care Research, Innovation in Market Research | Comment

How self-aware are people? A look at consumer decision-making

Editor’s note: Ross McGowan is VP of data science at market research firm CivicScience, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “When it comes to decision-making, how self-aware are people?” Among … Continue reading

Posted in Consumer Psychology, Consumer Research | Comment

7 tips for writing better surveys

Editor’s note: Nigel Lindemann is digital marketer at computer software firm, Survey Anyplace, Antwerp, Belgium. This is an edited version of a post that originally appeared here under the title, “7 tips to master the human language in surveys.” Asking … Continue reading

Posted in Consumer Research, Market Research Techniques | Comment

Integrating digital interfaces into the dining experience

Editor’s note: Maddy Ross is UX specialist for market research firm GfK, Chicago. This is an edited version of a post that originally appeared here under the title, “3 guidelines to successfully integrate digital into the dining experience.” The opportunities … Continue reading

Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research | Comment

Dos and don’ts for better patient recruitment

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Four golden rules for better patient recruitment in market research.” … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Techniques | Tagged | Comment