Category Archives: Consumer Research

Developing a chat bot-driven engagement strategy

Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. This is an edited version of a post that originally appeared here under the title, “Is your brand developing a ChatBot strategy?” Marketers and customer service … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Innovation in Market Research, Market Research Techniques, Millennials | Comment

How to combat low survey participation

Editor’s note: Dan Rangel is director of research solutions at Chicago-based market research firm Survox, and president of the Great Lakes Chapter of the Marketing Research Association. This is an edited version of a piece that originally appeared here under … Continue reading

Posted in Consumer Research, Market Research Best Practices, Survey Development | Comment

Forget the budget: survey explores summer shopping habits

Editor’s note: Phil Ahad is vice president at market research firm Toluna QuickSurveys, Washington, D.C. We generally associate the summer season with activities like barbecuing, sunbathing and vacationing, but it is also a peak shopping season for consumers. In fact, … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings | Comment

Privileged, techy hipsters? It’s time to retire the Millennial caricature

Editor’s note: Madison Cuneo is an analyst at Portland-based market research firm Market Strategies International. This is an edited version of a post that originally appeared here under the title, “A researcher’s perspective on what ‘Millennial’ really means.” The term … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, Millennials | Comment

The value of online reviews

Editor’s note: Sara Spivey is CMO of social media SaaS company, Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Why reviews do still matter – now, even more.” Recently, a … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Market Research Findings, Market Research in the News, Shopper Insights | 1 Comment

Lithuanian grocery retailing landscape prepares for Lidl’s entrance

Editor’s note: Jekaterina Smirnova is a research analyst at t the Vilnius, Lithuania office of market research firm Euromonitor International. This is an edited version of a post that originally appeared here under the title, “Should Lithuanian grocery retailers wait … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings, Retailing, Shopper Insights | Comment

Brands, consumers and the GMO controversy

Editor’s note: Emma Diehl is an engagement writing specialist at market research firm CivicScience, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “GMOs and ‘I don’t knows’: consumers’ thoughts on the latest … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings | Comment

Summer-specific mobile marketing strategies

Editor’s note: Margie Kupfer is vice president, marketing at marketing firm 3Cinteractive (3C), Boca Raton, Fla. Summer is one of the best times for businesses to get new customers. Millions of people are out on vacation, which means there are … Continue reading

Posted in Advertising Research, Consumer Research | Comment

The impact of survey design on respondent honesty

Editor’s note: Alex Wheatley is research innovator at research firm Lightspeed GMI, London. This is an edited version of a post that originally appeared here under the title, “Survey confession: the impact of survey design on honesty.” There are many … Continue reading

Posted in Consumer Research, Market Research Findings | Comment

Neuroscience tricks behind Instagram’s new logo

Editor’s note: Darren Bridger is a marketing consultant and author of Decoding the Irrational Consumer and Neuro Design: Neuromarketing Insights to Boost Engagement and Profit. Instagram has launched a new logo. Early reactions are dividing fans but I believe it will … Continue reading

Posted in Brand and Image Research, Consumer Research, Neuromonitoring | Comment