Category Archives: Consumer Research

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment

Tech update: What the Apple Watch means for MR

Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “What the Apple Watch means for market … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Psychology, Consumer Research, Health Care Research, Lifecycle/Lifestyle Research | Comment

Why e-com needs to provide true personalization

Editor’s note: T.J. Gentle is the CEO and president of Smart Furniture, Chattanooga, Tenn. Personalized experiences engage customers. That principle has been well-known to merchants for hundreds of years – maybe even longer – ever since they discovered that learning … Continue reading

Posted in Advertising Research, Behavioral Economics, Consumer Research, Customer Satisfaction, Retailing, The Business of Research | Comment

Social data: An interview with eDreams ODIGEO

Editor’s note: Europe’s eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability. Emilie Rose, international client success director at Bazaar Voice, Texas, recently had the chance … Continue reading

Posted in Consumer Research, Customer Satisfaction, Data Collection/Field Services, Market Research Best Practices, Social Media and Marketing Research, Statistical Analysis | Comment

Mobile technology and data are making a difference in health care

Editor’s note: Maura Keane is the online communication intern at GeoPoll Research, Washington, D.C. This is an edited version of a post that originally appeared here under the title “Mobile healthcare in the world.” While at a restaurant last week, … Continue reading

Posted in Big Data, Consumer Research, Health Care Research, Lifecycle/Lifestyle Research, Mobile Interviewing | Comment

Why CMOs need to embrace user-generated content

Editor’s note: Gene Austin is the CEO, president and director at Bazaarvoice. This is an edited version of a post that originally appeared here under the title “Follow your customer: The need for authentic and visual content.” The only constant … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Marketing Best Practices, Research Industry Trends, Retailing, Social Media and Marketing Research | Comment

In-N-Out reminds us innovation doesn’t need to be complex

Editor’s note: Hilary O’Haire is the senior associate at Chadwick Martin Bailey (CMB), Boston. This is an edited version that appeared here under the title “In-N-Out serves up a side of innovation.” I’ve recently returned from a vacation to California … Continue reading

Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research, Innovation in Market Research, Millennials | Comment

Are consumers ready for digital wallets?

Editor’s note: Richard Snoxell is the research director for Marketing Sciences, Winchester U.K. This is an edited version of a post that originally appeared here under the title “Mobile Wallet: It’s not about the payments.” Since 2011 we have been … Continue reading

Posted in Business and Product Development, Consumer Research, New Product Research | Comment

Selfie: the next big thing in respondent feedback

Editor’s note: Jason Jacobs is a mobile solutions engineer for Confirmit, N.Y. With the adoption of mobile technologies reaching new heights, the abilities and capabilities for researchers are ever expanding. It is estimated that over 80 percent of the world … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Qualitative Research, Quantitative Research, Research Industry Trends, Retailing, Shopper Insights, Social Media and Marketing Research, The Business of Research | 1 Comment

Providing the in-store experience online

Editor’s note: Andrew Phipps is the global director of online retail for GfK. This is an edited version of a post that originally appeared here under the title “Converting browsers to buyers.” We all recognize that the rise in ownership … Continue reading

Posted in Consumer Research, Retailing, Shopper Insights | Comment