Category Archives: Consumer Research

What Whole Foods risks by relying on demographics to define new chain’s consumer base

Editor’s note: Jake Sedlock is vice president of client development at research firm CivicScience, Seattle. This is an edited version of a post that originally appeared here under the title, “Pack up the old timers – we’re off to the … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Millennials, Shopper Insights | Comment

Why anticipatory design could change MR

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Choice is overrated: How anticipatory design will change the … Continue reading

Posted in Behavioral Research, Consumer Research, Innovation in Market Research, Market Research in the News, Market Research Techniques, Panels, Survey Development | 1 Comment

Capturing emotional responses? Innovative tech vs. self-reporting

Editor’s note: Amy Maret is Senior Associate Researcher at CMB at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title, “Could wearables mean the end of jet … Continue reading

Posted in Behavioral Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing | Comment

Target’s lesson on balancing brand image and consumer relationships

Editor’s note: Rushan Theuni is account manager for research firm Ipsos, Chicago. This is an edited version of a post that originally appeared here under the title, “#LillyforTarget: A lesson in balancing brand image and brand relationships.” There I was … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

New to MR? Advice for conducting and using research

Editor’s note: Michaela Mora is president of Relevant Insights LLC, a Euless, Texas, research firm. This is an edited version of a post that originally appeared here under the title, “10 key pieces of advice on how to do and … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Online Surveys and Research, Research Communities | Comment

BBC’s The Fall: What researchers can learn from a psychological thriller

Editor’s note: Staci Schweitzer is senior consultant at San Francisco-based strategic insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, “What researchers can learn from BBC’s The Fall.” I’ve … Continue reading

Posted in Behavioral Research, Consumer Research, Ethnographic Research | 1 Comment

Q&A: How Carlsberg Group is driving results through shopper marketing

Editor’s note: Rayana Pandey is editor at Marketing magazine, Singapore. The following is an edited version of an interview with Priyadarshini Sharma, international brand director for premium brands , Asia at Carlsberg Group, presented by Marketing magazine and originally published here … Continue reading

Posted in Consumer Research, Customer Satisfaction, Product Research, Promotion Research, Public Opinion/Social Research, Retailing, Shopper Insights | Comment

Qualitative research and the hero’s journey

Editor’s note: Lynne Van Dyke is principal at market research and consulting firm KS&R, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title, “Ideation and the hero’s journey.” I love action movies. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Millennials, Qualitative Research | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

A day in the life of a working woman

Editor’s note: Tim P. McCarthy is chairman of WorkPlace Impact, a Mentor, Ohio, firm. BEEP, BEEP, BEEP… One eye opens and the massive red numbers stare back at her, reading 6:00 a.m. A hand reaches out from underneath the warm … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Retailing | 1 Comment