Category Archives: Consumer Research

Advertising works but its function is shifting

Editor’s note: Jordan Rosenblum is a research analyst for a New York City-based international marketing firm. It isn’t easy to think of a time where advertising had moved me to action. I choose TV shows and movies based on critic … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Market Research Findings | Comment

The need for authenticity in the marketplace

Editor’s note: Christopher Baldwin is a European marketing coordinator at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Inflation and authenticity. What do they mean for the … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Halal food: 3 insights for breaking into a $1 trillion food industry

Editor’s note: Steve Murphy is co-founder and director of Malaysia-based market research firm Green Zebras. Yazid Jamian is director of the same firm. The global halal food market has gone from a specialist market to one valued at $1.1 trillion … Continue reading

Posted in Advertising Research, Business and Product Development, Consumer Research, Ethnic/Multicultural Research, Food/Sensory Research, International Research, Shopper Insights | Comment

Vocal brand advocates: Targeting the market maven

Editor’s note: Laura Albert is a marketing insights associate for Pittsburgh-based research firm CivicScience. Everyone has that friend or family member who tells them about the latest new tech gadget they bought or a really great band that they started … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights | Comment

Consumer engagement: television vs. digital

Editor’s note: Tyler Loechner is a reporter at MediaPost Communications, New York. This is an edited version of a post that originally appeared here under the title, “Pay attention to this: TV engages people half as long as digital, Neilson … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Ethnographic Research, Market Research Findings | Comment

Snapchat Discover helps traditional media stay relevant

Editor’s note: Blair Bailey is an associate researcher at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “Are you there, news? It’s me, Snapchat.” Sitting in … Continue reading

Posted in Advertising Research, Consumer Research, Media Research, Millennials, Social Media and Marketing Research | Comment

Fear of Amazon declines as e-commerce matures

Editor’s note: Paula Rosenblum is managing partner at Retail Systems Research (RSR), Fort Lauderdale, Fla. This is an edited version of a post that originally appeared here under the title, Amazon: Who’s afraid of the big bad wolf?” While Amazon … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Millennial desire for a rich food experience is changing the industry

Editor’s note: Scott Anderson is vice president, marketing communications at social media SaaS company, Bazaarvoice, San Francisco Bay area, Calif. This is an edited version of a post that originally appeared here under the title, “Food is an experience for … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Food/Sensory Research, Lifecycle/Lifestyle Research, Millennials | Comment

Neuroscience in health care MR – a no-brainer?

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. As market researchers, we’re always on the lookout for new ways to collect data more effectively and improve our fieldwork. The industry’s been this way … Continue reading

Posted in Consumer Research, Health Care Research, Neuromonitoring, Research Industry Trends | Comment