Category Archives: Customer Satisfaction

Improving patient compliance and attitudes toward pharmaceutical companies

Editor’s note: Dawn Slown is research director, life sciences division at research firm Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title, “Are PAPs the panacea for what ails … Continue reading

Posted in Customer Satisfaction, Health Care Research, Market Research Findings | Comment

Integrating digital interfaces into the dining experience

Editor’s note: Maddy Ross is UX specialist for market research firm GfK, Chicago. This is an edited version of a post that originally appeared here under the title, “3 guidelines to successfully integrate digital into the dining experience.” The opportunities … Continue reading

Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research | Comment

What factors create a delightful customer experience?

Editor’s note: Kamal Tahir is a principal in Acxiom’s Integrated Marketing Strategy Group, Chicago. This is an edited version of a post that originally appeared here under the title, “The ABC$ of customer experience.” Recently a special online offer prompted … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

How Amazon’s expansive data set could shape its approach to brick-and-mortar

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “With Amazon stores, data can be a best seller for shoppers.” I have yet … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, New Product Research, Retailing, Shopper Insights | Comment

British brands continue to invade the U.S. market

Editor’s note: Josh Fortey is a project manager at CMB, Boston, Ma. This is an edited version of a post that originally appeared here under the title, “Will the sun set on British brands?” Young British musicians continue to take … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Demographics, Market Research Best Practices, Public Opinion/Social Research, Shopper Insights | Comment

What will shape the market in the next 5 years?

Editor’s note: Aurelien Dubot is product marketing director, EMEA at Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Five realities that will shape the market in the next 5 years.” Today’s … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Research Industry Trends, Shopper Insights | Comment

What to expect from retail loyalty programs in 2016

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally featured in Forbes and also appeared here under the title, “9 things you don’t know about retail loyalty programs … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment

What’s in store for retail in 2016?

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “2016: The year of…” So apparently I have a thing I do. I … Continue reading

Posted in Consumer Research, Customer Satisfaction, Innovation in Market Research, Product Research, Research Industry Trends, Retailing, Shopper Insights | Comment

Haute couture collaborations: 4 steps to improving customer experience

Editor’s note: Meg Tronquet is a marketing consultant and Paul Conder is principal at Seattle-based marketing and sales consultancy Lenati. This is an edited version of a post that originally appeared here under the title, “Improving the retail customer experience for … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research in the News, Retailing, Shopper Insights, Uncategorized | Comment

4 errors to avoid when using on-site surveys and store intercepts

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Using store intercepts or on-site surveys to measure customer loyalty.” Most businesses want … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment