Category Archives: Customer Satisfaction

Connecting with eco-friendly audiences

Editor’s note: Tiffany Tran is a market researcher at social media technology firm, Infegy, Kansas City, Mo. This is an edited version of a piece that originally appeared here under the title, “Why marketers struggle to connect with eco-friendly audiences.” … Continue reading

Posted in Consumer Research, Customer Satisfaction, Shopper Insights, Social Media and Marketing Research | Comment

Qualitative is making a comeback

Editor’s note: Roy Eduardo Kokoyachuk is managing partner at market research firm ThinkNow Research, Los Angeles. This is an edited version of a post that originally appeared here under the title, “The resurgence of qualitative research.” When big data came … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, New Product Research, Qualitative Research | 1 Comment

Why luxury brands should take advantage of consumer-generated content

Editor’s note: Maria Di Martino is senior PR manager EMEA at social media SaaS company, Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “The voice of the customer is revolutionizing the … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research, Shopper Insights | Comment

Uber joins the restaurant delivery business

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “What does Uber joining the restaurant delivery business mean for retail?” Uber … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Food/Sensory Research, New Product Research, Shopper Insights | Comment

Wearables and the mobile wallet revolution

Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title, “New study: How wearables will … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, New Product Research, Product Research, Shopper Insights | Comment

3 ways consumers are changing health and wellness

Editor’s note: Jon Berry is a vice president and consultant at research firm GfK Consumer Life,New York, N.Y. This is an edited version of a post that originally appeared here under the title, “Three consumer forces propelling change in health … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Health Care Research, Lifecycle/Lifestyle Research, Market Research Findings, Millennials, Shopper Insights | Comment

Steps utility brands must take to engage next-gen users

Editor’s note: Tim Veitengruber is a director in the energy division of research firm Market Strategies International, Detroit, Mich. This is an edited version of a post that originally appeared here under the title, “Utilities must evolve for next gen … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research | 1 Comment

Testing the waters of international markets

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that was originally featured in Forbes and also appeared here under the title, “Expanding retail overseas: 3 lessons from Best Buy, … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

The value of online reviews

Editor’s note: Sara Spivey is CMO of social media SaaS company, Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Why reviews do still matter – now, even more.” Recently, a … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Market Research Findings, Market Research in the News, Shopper Insights | 1 Comment

Improving patient compliance and attitudes toward pharmaceutical companies

Editor’s note: Dawn Slown is research director, life sciences division at research firm Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title, “Are PAPs the panacea for what ails … Continue reading

Posted in Customer Satisfaction, Health Care Research, Market Research Findings | Comment