Category Archives: Customer Satisfaction

A look at the gap between online and in-store commerce

Editor’s note: Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “What will it take for commerce platforms to converge?” We hear it … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

Why retailers should stop relying on old strategies to stay relevant

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Demographics, Millennials, Product Research, Promotion Research, Shopper Insights | Comment

Building the consumer story using smartphone capabilities

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally appeared here under the title, “The smartphone revolution: four capabilities you … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Privacy, Innovation in Market Research, Market Research Techniques, Shopper Insights, Social Media and Marketing Research | Comment

Capturing emotional responses? Innovative tech vs. self-reporting

Editor’s note: Amy Maret is Senior Associate Researcher  at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title, “Could wearables mean the end of jet lag?” What … Continue reading

Posted in Behavioral Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing | Comment

Target’s lesson on balancing brand image and consumer relationships

Editor’s note: Rushan Theuni is account manager for research firm Ipsos, Chicago. This is an edited version of a post that originally appeared here under the title, “#LillyforTarget: A lesson in balancing brand image and brand relationships.” There I was … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

New to MR? Advice for conducting and using research

Editor’s note: Michaela Mora is president of Relevant Insights LLC, a Euless, Texas, research firm. This is an edited version of a post that originally appeared here under the title, “10 key pieces of advice on how to do and … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Online Surveys and Research, Research Communities | Comment

Q&A: How Carlsberg Group is driving results through shopper marketing

Editor’s note: Rayana Pandey is editor at Marketing magazine, Singapore. The following is an edited version of an interview with Priyadarshini Sharma, international brand director for premium brands , Asia at Carlsberg Group, presented by Marketing magazine and originally published here … Continue reading

Posted in Consumer Research, Customer Satisfaction, Product Research, Promotion Research, Public Opinion/Social Research, Retailing, Shopper Insights | Comment

Qualitative research and the hero’s journey

Editor’s note: Lynne Van Dyke is principal at market research and consulting firm KS&R, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title, “Ideation and the hero’s journey.” I love action movies. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Millennials, Qualitative Research | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

Upholding data privacy standards is more important than ever

Editor’s note: Terry Wiley is CEO, Asia Pacific, of market research firm Lightspeed GMI, Sydney. This is an edited version of a post that originally appeared here under the title, “Data-driven marketing and the privacy paradox.” As our lives become … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Public Opinion/Social Research | Comment