Category Archives: Customer Satisfaction

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Fear of Amazon declines as e-commerce matures

Editor’s note: Paula Rosenblum is managing partner at Retail Systems Research (RSR), Fort Lauderdale, Fla. This is an edited version of a post that originally appeared here under the title, Amazon: Who’s afraid of the big bad wolf?” While Amazon … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Millennial desire for a rich food experience is changing the industry

Editor’s note: Scott Anderson is vice president, marketing communications at social media SaaS company, Bazaarvoice, San Francisco Bay area, Calif. This is an edited version of a post that originally appeared here under the title, “Food is an experience for … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Food/Sensory Research, Lifecycle/Lifestyle Research, Millennials | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment

The moral dilemma of setting unrealistic survey goals

Editor’s note: Lindsey Dickman is a vice president of market research firm Market Strategies International. This is an edited version of a post that originally appeared here under the title, “A researcher’s moral dilemma with unrealistic goals.” January was a … Continue reading

Posted in Consumer Research, Customer Satisfaction, Mail Surveys, Online Surveys and Research, Survey Development | Comment

Why customer satisfaction isn’t enough

Editor’s note: Greg Mishkin is vice president of research and consulting at Market Strategies International, Atlanta. This is an edited version of a post that originally appeared here under the title, “To trust or not to trust: building loyalty in … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction | Comment

Top retail trends to watch in 2015

Editor’s note: Kelly Short is the director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. This is an edited version of a post that originally appeared here under the title, “Retail … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Retailing, Shopper Insights | 2 Comments

A jolly Black Friday infographic

Editor’s note: Paul Abbate is the senior vice president of Ipsos Public Affairs’ Omnibus Services business in the U.S. This is an edited version of a post that originally appeared here under the title, “What’s the deal with Black Friday … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Millennials, Retailing, Shopper Insights | Comment

Advancements in geofencing

Editor’s note: Allen Vartazarian is vice president of product at uSamp, a Los Angeles-based global market research firm. For the past few years, geofencing has allowed researchers to use location-based information as vital data for all types of studies and … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Retailing, Shopper Insights | 2 Comments

Transaction volume and customer satisfaction

Editor’s note: Bart Zehren is founder of E-RM, Ill. This is an edited version of a post that originally appeared here under the title, “Moving parts theory of customer service.” I’m quoting myself here again but this piece is so old … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Shopper Insights | Comment