Category Archives: Customer Satisfaction

Wearables and the mobile wallet revolution

Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title, “New study: How wearables will … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, New Product Research, Product Research, Shopper Insights | Comment

3 ways consumers are changing health and wellness

Editor’s note: Jon Berry is a vice president and consultant at research firm GfK Consumer Life,New York, N.Y. This is an edited version of a post that originally appeared here under the title, “Three consumer forces propelling change in health … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Health Care Research, Lifecycle/Lifestyle Research, Market Research Findings, Millennials, Shopper Insights | Comment

Steps utility brands must take to engage next-gen users

Editor’s note: Tim Veitengruber is a director in the energy division of research firm Market Strategies International, Detroit, Mich. This is an edited version of a post that originally appeared here under the title, “Utilities must evolve for next gen … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research | 1 Comment

Testing the waters of international markets

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that was originally featured in Forbes and also appeared here under the title, “Expanding retail overseas: 3 lessons from Best Buy, … Continue reading

Posted in Behavioral Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

The value of online reviews

Editor’s note: Sara Spivey is CMO of social media SaaS company, Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Why reviews do still matter – now, even more.” Recently, a … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Market Research Findings, Market Research in the News, Shopper Insights | 1 Comment

Improving patient compliance and attitudes toward pharmaceutical companies

Editor’s note: Dawn Slown is research director, life sciences division at research firm Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title, “Are PAPs the panacea for what ails … Continue reading

Posted in Customer Satisfaction, Health Care Research, Market Research Findings | Comment

Integrating digital interfaces into the dining experience

Editor’s note: Maddy Ross is UX specialist for market research firm GfK, Chicago. This is an edited version of a post that originally appeared here under the title, “3 guidelines to successfully integrate digital into the dining experience.” The opportunities … Continue reading

Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research | Comment

What factors create a delightful customer experience?

Editor’s note: Kamal Tahir is a principal in Acxiom’s Integrated Marketing Strategy Group, Chicago. This is an edited version of a post that originally appeared here under the title, “The ABC$ of customer experience.” Recently a special online offer prompted … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

How Amazon’s expansive data set could shape its approach to brick-and-mortar

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “With Amazon stores, data can be a best seller for shoppers.” I have yet … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, New Product Research, Retailing, Shopper Insights | Comment

British brands continue to invade the U.S. market

Editor’s note: Josh Fortey is a project manager at CMB, Boston, Ma. This is an edited version of a post that originally appeared here under the title, “Will the sun set on British brands?” Young British musicians continue to take … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Demographics, Market Research Best Practices, Public Opinion/Social Research, Shopper Insights | Comment