Category Archives: Customer Satisfaction

What will shape the market in the next 5 years?

Editor’s note: Aurelien Dubot is product marketing director, EMEA at Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Five realities that will shape the market in the next 5 years.” Today’s … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Research Industry Trends, Shopper Insights | Comment

What to expect from retail loyalty programs in 2016

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally featured in Forbes and also appeared here under the title, “9 things you don’t know about retail loyalty programs … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment

What’s in store for retail in 2016?

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “2016: The year of…” So apparently I have a thing I do. I … Continue reading

Posted in Consumer Research, Customer Satisfaction, Innovation in Market Research, Product Research, Research Industry Trends, Retailing, Shopper Insights | Comment

Haute couture collaborations: 4 steps to improving customer experience

Editor’s note: Meg Tronquet is a marketing consultant and Paul Conder is principal at Seattle-based marketing and sales consultancy Lenati. This is an edited version of a post that originally appeared here under the title, “Improving the retail customer experience for … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research in the News, Retailing, Shopper Insights, Uncategorized | Comment

4 errors to avoid when using on-site surveys and store intercepts

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Using store intercepts or on-site surveys to measure customer loyalty.” Most businesses want … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment

Top 5 holiday shopping trends

Editor’s note: Lance B. Eliot is global vice president of information technology at market research firm Interactions, San Diego. This year, an estimated $630.5 billion holiday shopping bonanza is projected to occur during the holidays, according to the National Retail … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Market Research Findings, Retailing, Shopper Insights | 1 Comment

Pairing nostalgia and instant gratification this holiday season

Editor’s note: Heather Hall is managing principal within Acxiom’s integrated marketing strategy group, Westlake, Ohio. This is an edited version of a post that originally appeared here under the title, “I’ll see your nostalgia and raise you instant gratification.” When … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Retailing, Shopper Insights | Comment

Learning from CVS Health’s shift away from tobacco

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “What banning tobacco has meant for CVS.”   It has been more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Shopper Insights | 1 Comment

The real draw of mobile wallets

Editor’s note: Richard Snoxell is a research director in the tech and financial team at U.K.-based market research agency, Marketing Sciences Unlimited. This is an edited version of a post that originally appeared here under the title, “For customers, the … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Market Research Findings | Comment

Q&A: Is your Web site speaking your customers’ language?

Editor’s note: Christine Crandell is technology evangelist and chief customer strategy consultant at New Business Strategies, San Francisco Bay area. This is an edited version of a post that originally appeared here under the title, “Latest customer-centricity battleground is the … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Techniques, Media Research, Social Media and Marketing Research | Comment