Category Archives: Data Collection/Field Services

Sony Europe conducts consumer survey after launching new 4K TV

Editor’s note: James Pickles is director of client solutions at research firm Toluna U.K., London. Mark Gurney, head of consumer insights for Sony Europe, faces a situation now confronting so many people in positions like his. He needs to be … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Data Collection/Field Services, Market Research Findings | Comment

Distinguishing MROCs from panels and social network communities

Editor’s note: George Dichiaro is a vice president and senior research consultant at research firm Market Strategies International, New York City. This is an edited version of a post that originally appeared here under the title, “Let’s MROC and roll: … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Communities | Comment

Sephora takes on the subscription box space

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “Subscription boxes go mainstream?” I like subscription boxes. In the interests of full … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, New Product Research, Shopper Insights | 1 Comment

Political polling: When a public poll affects the process it’s measuring

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Beware the political horse race poll.” If I had a nickel … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices, Market Research Findings, Market Research in the News, Public Opinion/Social Research | Comment

Building the consumer story using smartphone capabilities

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally appeared here under the title, “The smartphone revolution: four capabilities you … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Privacy, Innovation in Market Research, Market Research Techniques, Shopper Insights, Social Media and Marketing Research | Comment

Advancements in geofencing

Editor’s note: Allen Vartazarian is vice president of product at uSamp, a Los Angeles-based global market research firm. For the past few years, geofencing has allowed researchers to use location-based information as vital data for all types of studies and … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Retailing, Shopper Insights | 2 Comments

Data mining 101

Editor’s note: Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Explaining data mining in useful … Continue reading

Posted in Big Data, Data Collection/Field Services, Data Processing, Market Research Best Practices, The Business of Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

Creating and using real-time data

Editor’s note: John Hood is the president of MCH Strategic Data, Mo. Database marketing enables you to reach a multitude of market segments from retail to business to education. Yet most compilers collect data annually, which begs the question: Are … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices | Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | 1 Comment