Category Archives: Data Collection/Field Services

Data mining 101

Editor’s note: Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Explaining data mining in useful … Continue reading

Posted in Big Data, Data Collection/Field Services, Data Processing, Market Research Best Practices, The Business of Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

Creating and using real-time data

Editor’s note: John Hood is the president of MCH Strategic Data, Mo. Database marketing enables you to reach a multitude of market segments from retail to business to education. Yet most compilers collect data annually, which begs the question: Are … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices | Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | Comment

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment

Social data: An interview with eDreams ODIGEO

Editor’s note: Europe’s eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability. Emilie Rose, international client success director at Bazaar Voice, Texas, recently had the chance … Continue reading

Posted in Consumer Research, Customer Satisfaction, Data Collection/Field Services, Market Research Best Practices, Social Media and Marketing Research, Statistical Analysis | Comment

Count me in: the impact of ‘other’ on research respondents

Editor’s note: Ryan Sullivan is quality control manager at iModerate, a Denver research firm. Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a major party ticket, the first openly LGBT … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Demographics, Ethnic/Multicultural Research, Market Research Best Practices | 2 Comments

What’s in your big data? Part 3: A path to better results

This article is the final in a three-part series in which author Drew West, product marketing director at Deltek, a Herndon, Va., provider of enterprise software and information solutions, draws from his experience helping research organizations such as Millward Brown … Continue reading

Posted in Data Collection/Field Services, Data Processing, State of the Research Industry, The Business of Research | Comment

What’s in your big data? Part 2: A path to profitable projects

With the pressures facing market research organizations, all projects must be as profitable as possible. But as many market research organizations deliver work, project management gaps can slowly eat into profits. (One curious company found and fixed enough gaps to … Continue reading

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What’s in your big data? Part 1: A path to accurate plans

Market research organizations must react to slower growth and lower margins brought by commoditization, clients’ reduced budgets and the proliferation of self-service research tools. Delivering exceptional research is one way to stand apart. But to survive and still profit, research … Continue reading

Posted in Data Collection/Field Services, State of the Research Industry, The Business of Research | 1 Comment