Category Archives: Data Processing

11 mistakes to avoid when running an online MR community

Editor’s note: Stephen Cribbett is founder and CEO of research firm Dub, London. This is an edited version of a piece that originally appeared here under the title, “10 mistakes to avoid when running your first research community.” 1. Creating … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Research Communities | 3 Comments

How Amazon’s expansive data set could shape its approach to brick-and-mortar

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally appeared here under the title, “With Amazon stores, data can be a best seller for shoppers.” I have yet … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, New Product Research, Retailing, Shopper Insights | Comment

What to expect from retail loyalty programs in 2016

Editor’s note: Bryan Pearson is president, LoyaltyOne at Alliance Data, Canada. This is an edited version of a post that originally featured in Forbes and also appeared here under the title, “9 things you don’t know about retail loyalty programs … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment

4 errors to avoid when using on-site surveys and store intercepts

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Using store intercepts or on-site surveys to measure customer loyalty.” Most businesses want … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Data Processing, Retailing, Shopper Insights | Comment

Connecting consumer preconceptions and advertising engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. Why is it that some individuals choose to engage with a particular ad while others ignore it all together? That’s the million-dollar question. Creators … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Data Processing, Market Research Techniques, Research Industry Trends, Retailing, Shopper Insights | 2 Comments

Knowing your data

Editor’s note: Scott MacLean is director of data science at Nulink Analytics, Melbourne, Australia. A lot of good things come from New Zealand: Bungee jumping; EasiYo make-your-own yogurt; the All Blacks; Begaand Mainland cheese; good sauvignon blanc wines; Crowded House; … Continue reading

Posted in Big Data, Data Processing, Market Research Techniques, Research Communities, Research Software, State of the Research Industry | Comment

Political polling: When a public poll affects the process it’s measuring

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Beware the political horse race poll.” If I had a nickel … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices, Market Research Findings, Market Research in the News, Public Opinion/Social Research | Comment

Capturing emotional responses? Innovative tech vs. self-reporting

Editor’s note: Amy Maret is Senior Associate Researcher  at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title, “Could wearables mean the end of jet lag?” What … Continue reading

Posted in Behavioral Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing | Comment

The IoT revolution: too much data and not enough insight

Editor’s note: Terry Lawlor is EVP product manager at market research software firm Confirmit, London. The Internet of Things (IoT) – the network of physical objects that contain embedded technology to communicate, sense or interact with their internal states or … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Research, Data Processing | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment