Category Archives: Data Processing

Data mining 101

Editor’s note: Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Explaining data mining in useful … Continue reading

Posted in Big Data, Data Collection/Field Services, Data Processing, Market Research Best Practices, The Business of Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

Understanding the U.S.-EU Safe Harbor Framework

Editor’s note: Abby Devine is the director of government and public affairs for CASRO, Port Jefferson, New York. This is an edited version of a post that originally appeared here the title, “Handling data from Europe? You best understand safe … Continue reading

Posted in Big Data, Data Privacy, Data Processing, International Research, The Business of Research | Comment

Creating and using real-time data

Editor’s note: John Hood is the president of MCH Strategic Data, Mo. Database marketing enables you to reach a multitude of market segments from retail to business to education. Yet most compilers collect data annually, which begs the question: Are … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices | Comment

Media-rich feedback provides deeper understanding

Editor’s note: Edan Portaro is the executive vice president of global business development and mobile innovation at uSamp, Los Angeles. This is an edited version of a post that originally appeared here under the title, “How media-rich research is expanding … Continue reading

Posted in Behavioral Research, Consumer Research, Data Processing, Ethnographic Research, Market Research Best Practices, Mobile Interviewing | Comment

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment

What’s in your big data? Part 3: A path to better results

This article is the final in a three-part series in which author Drew West, product marketing director at Deltek, a Herndon, Va., provider of enterprise software and information solutions, draws from his experience helping research organizations such as Millward Brown … Continue reading

Posted in Data Collection/Field Services, Data Processing, State of the Research Industry, The Business of Research | Comment

What’s in your big data? Part 2: A path to profitable projects

With the pressures facing market research organizations, all projects must be as profitable as possible. But as many market research organizations deliver work, project management gaps can slowly eat into profits. (One curious company found and fixed enough gaps to … Continue reading

Posted in Data Collection/Field Services, Data Processing, State of the Research Industry, The Business of Research | Comment