Category Archives: Data Processing

Media-rich feedback provides deeper understanding

Editor’s note: Edan Portaro is the executive vice president of global business development and mobile innovation at uSamp, Los Angeles. This is an edited version of a post that originally appeared here under the title, “How media-rich research is expanding … Continue reading

Posted in Behavioral Research, Consumer Research, Data Processing, Ethnographic Research, Market Research Best Practices, Mobile Interviewing | Comment

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment

What’s in your big data? Part 3: A path to better results

This article is the final in a three-part series in which author Drew West, product marketing director at Deltek, a Herndon, Va., provider of enterprise software and information solutions, draws from his experience helping research organizations such as Millward Brown … Continue reading

Posted in Data Collection/Field Services, Data Processing, State of the Research Industry, The Business of Research | Comment

What’s in your big data? Part 2: A path to profitable projects

With the pressures facing market research organizations, all projects must be as profitable as possible. But as many market research organizations deliver work, project management gaps can slowly eat into profits. (One curious company found and fixed enough gaps to … Continue reading

Posted in Data Collection/Field Services, Data Processing, State of the Research Industry, The Business of Research | Comment