Category Archives: Data Processing

Capturing emotional responses? Innovative tech vs. self-reporting

Editor’s note: Amy Maret is Senior Associate Researcher  at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title, “Could wearables mean the end of jet lag?” What … Continue reading

Posted in Behavioral Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing | Comment

The IoT revolution: too much data and not enough insight

Editor’s note: Terry Lawlor is EVP product manager at market research software firm Confirmit, London. The Internet of Things (IoT) – the network of physical objects that contain embedded technology to communicate, sense or interact with their internal states or … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Research, Data Processing | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment

6 ways big data could damage your business

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing.   As every marketer knows, the era of big data is here, and with … Continue reading

Posted in Big Data, Consumer Research, Data Privacy, Data Processing, Market Research Best Practices | Comment

Avoiding 3 common conjoint analysis pitfalls

Editor’s note: Liz White is an analyst with Chadwick Martin Bailey’s advanced analytics team in Boston. This is an edited version of a post that originally appeared here under the title, “Conjoint analysis: 3 common pitfalls and how to avoid … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Qualitative Research, Quantitative Research | 1 Comment

Data mining 101

Editor’s note: Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Explaining data mining in useful … Continue reading

Posted in Big Data, Data Collection/Field Services, Data Processing, Market Research Best Practices, The Business of Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

Understanding the U.S.-EU Safe Harbor Framework

Editor’s note: Abby Devine is the director of government and public affairs for CASRO, Port Jefferson, New York. This is an edited version of a post that originally appeared here the title, “Handling data from Europe? You best understand safe … Continue reading

Posted in Big Data, Data Privacy, Data Processing, International Research, The Business of Research | Comment

Creating and using real-time data

Editor’s note: John Hood is the president of MCH Strategic Data, Mo. Database marketing enables you to reach a multitude of market segments from retail to business to education. Yet most compilers collect data annually, which begs the question: Are … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices | Comment

Media-rich feedback provides deeper understanding

Editor’s note: Edan Portaro is the executive vice president of global business development and mobile innovation at uSamp, Los Angeles. This is an edited version of a post that originally appeared here under the title, “How media-rich research is expanding … Continue reading

Posted in Behavioral Research, Consumer Research, Data Processing, Ethnographic Research, Market Research Best Practices, Mobile Interviewing | Comment