Category Archives: Demographics

Premium brand? Don’t miss out on the Yummy market

Editor’s note: Chad Hinkle is a consumer behavior consultant for Insights In Marketing. This is an edited version of a post that originally appeared here under the title “Beyond “Yummy”: How premium brands can capture 20% of men.” “Young.” “Big … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Demographics, Lifecycle/Lifestyle Research, Millennials, Retailing, Uncategorized | Comment

Study reveals six types of social change agents

Positive social change occurs when individuals strongly believe they have the power to make a difference – and they take action. On average, 92 percent of adults say they have done something to engage in positive social change at some … Continue reading

Posted in Consumer Research, Demographics, International Research, Lifecycle/Lifestyle Research, Online Surveys and Research, Psychographic Research | Comment

Count me in: the impact of ‘other’ on research respondents

Editor’s note: Ryan Sullivan is quality control manager at iModerate, a Denver research firm. Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a major party ticket, the first openly LGBT … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Demographics, Ethnic/Multicultural Research, Market Research Best Practices | 2 Comments

Former Obama data scientist outlines how big data changes the data business

Editor’s note: Howard Fienberg is director of government affairs for the Marketing Research Association (MRA). He is MRA’s lobbyist in the U.S. on behalf of the survey, opinion and marketing research profession. Is big data a term used primarily by … Continue reading

Posted in Demographics, Market Research in the News, Political Polling, Public Opinion/Social Research | Comment

English or Spanish or both?

Editor’s note: Roy Eduardo Kokoaychuk is a partner at ThinkNow Research, Burbank, Calif. This is an edited version of a post that originally appeared here under the title “Hispanics and Language – English or Español?” Marketers frequently struggle with whether … Continue reading

Posted in Demographics, Ethnic/Multicultural Research, Qualitative Research, Survey Development | Comment