Category Archives: Demographics

Privileged, techy hipsters? It’s time to retire the Millennial caricature

Editor’s note: Madison Cuneo is an analyst at Portland-based market research firm Market Strategies International. This is an edited version of a post that originally appeared here under the title, “A researcher’s perspective on what ‘Millennial’ really means.” The term … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, Millennials | Comment

Using social mobile marketing to attract Millennials and Gen Z

Editor’s note: Margie Kupfer is president, marketing at 3Cinteractive (3C), Boca Raton, Fla. It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47 percent) say Facebook has the greatest impact on purchase behavior … Continue reading

Posted in Advertising Research, Consumer Research, Demographics, Millennials | Comment

British brands continue to invade the U.S. market

Editor’s note: Josh Fortey is a project manager at CMB, Boston, Ma. This is an edited version of a post that originally appeared here under the title, “Will the sun set on British brands?” Young British musicians continue to take … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Demographics, Market Research Best Practices, Public Opinion/Social Research, Shopper Insights | Comment

Why retailers should stop relying on old strategies to stay relevant

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Demographics, Millennials, Product Research, Promotion Research, Shopper Insights | Comment

Premium brand? Don’t miss out on the Yummy market

Editor’s note: Chad Hinkle is a consumer behavior consultant for Insights In Marketing. This is an edited version of a post that originally appeared here under the title “Beyond “Yummy”: How premium brands can capture 20% of men.” “Young.” “Big … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Demographics, Lifecycle/Lifestyle Research, Millennials, Retailing, Uncategorized | Comment

Study reveals six types of social change agents

Positive social change occurs when individuals strongly believe they have the power to make a difference – and they take action. On average, 92 percent of adults say they have done something to engage in positive social change at some … Continue reading

Posted in Consumer Research, Demographics, International Research, Lifecycle/Lifestyle Research, Online Surveys and Research, Psychographic Research | Comment

Count me in: the impact of ‘other’ on research respondents

Editor’s note: Ryan Sullivan is quality control manager at iModerate, a Denver research firm. Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a major party ticket, the first openly LGBT … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Demographics, Ethnic/Multicultural Research, Market Research Best Practices | 2 Comments

Former Obama data scientist outlines how big data changes the data business

Editor’s note: Howard Fienberg is director of government affairs for the Marketing Research Association (MRA). He is MRA’s lobbyist in the U.S. on behalf of the survey, opinion and marketing research profession. Is big data a term used primarily by … Continue reading

Posted in Demographics, Market Research in the News, Political Polling, Public Opinion/Social Research | Comment

English or Spanish or both?

Editor’s note: Roy Eduardo Kokoaychuk is a partner at ThinkNow Research, Burbank, Calif. This is an edited version of a post that originally appeared here under the title “Hispanics and Language – English or Español?” Marketers frequently struggle with whether … Continue reading

Posted in Demographics, Ethnic/Multicultural Research, Qualitative Research, Survey Development | Comment