Category Archives: Ethnographic Research

Best practices for shop-alongs

Editor’s note: Michael Carlon is vice president in the New York office of Truth Consulting, a London research firm. Carlon will outline his views on rethinking the shopper insights function in the June issue of Quirk’s. One of the most … Continue reading

Posted in Brand and Image Research, Consumer Research, Ethnographic Research, Marketing Best Practices, Qualitative Research, The Business of Research | 2 Comments