Category Archives: Ethnographic Research

Looking at Disney vs. Universal Studios through the lens of behavioral research

Editor’s note: Mark Ingwer is founder and managing partner of Chicago-based Insight Consulting Group and author of Empathetic Marketing, How to Satisfy the Six Core Emotional Needs of Your Customers. In consumer business strategy – branding, advertising, public relations or … Continue reading

Posted in Behavioral Research, Brand and Image Research, Ethnographic Research, Lifecycle/Lifestyle Research | Comment

Why there’s no excuse for research that doesn’t engage

Editor’s note: Adam Rossow is partner and head of marketing at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “Don’t overlook research’s other benefit.” In a recent blog post, … Continue reading

Posted in Consumer Research, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Qualitative Research, Quantitative Research | Comment

Best practices for shop-alongs

Editor’s note: Michael Carlon is vice president in the New York office of Truth Consulting, a London research firm. Carlon will outline his views on rethinking the shopper insights function in the June issue of Quirk’s. One of the most … Continue reading

Posted in Brand and Image Research, Consumer Research, Ethnographic Research, Marketing Best Practices, Qualitative Research, The Business of Research | 2 Comments