Category Archives: Ethnographic Research

BBC’s The Fall: What researchers can learn from a psychological thriller

Editor’s note: Staci Schweitzer is senior consultant at San Francisco-based strategic insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, “What researchers can learn from BBC’s The Fall.” I’ve … Continue reading

Posted in Behavioral Research, Consumer Research, Ethnographic Research | 1 Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Consumer engagement: television vs. digital

Editor’s note: Tyler Loechner is a reporter at MediaPost Communications, New York. This is an edited version of a post that originally appeared here under the title, “Pay attention to this: TV engages people half as long as digital, Neilson … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Ethnographic Research, Market Research Findings | Comment

Media-rich feedback provides deeper understanding

Editor’s note: Edan Portaro is the executive vice president of global business development and mobile innovation at uSamp, Los Angeles. This is an edited version of a post that originally appeared here under the title, “How media-rich research is expanding … Continue reading

Posted in Behavioral Research, Consumer Research, Data Processing, Ethnographic Research, Market Research Best Practices, Mobile Interviewing | Comment

Looking at Disney vs. Universal Studios through the lens of behavioral research

Editor’s note: Mark Ingwer is founder and managing partner of Chicago-based Insight Consulting Group and author of Empathetic Marketing, How to Satisfy the Six Core Emotional Needs of Your Customers. In consumer business strategy – branding, advertising, public relations or … Continue reading

Posted in Behavioral Research, Brand and Image Research, Ethnographic Research, Lifecycle/Lifestyle Research | Comment

Why there’s no excuse for research that doesn’t engage

Editor’s note: Adam Rossow is partner and head of marketing at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “Don’t overlook research’s other benefit.” In a recent blog post, … Continue reading

Posted in Consumer Research, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Qualitative Research, Quantitative Research | Comment

Best practices for shop-alongs

Editor’s note: Michael Carlon is vice president in the New York office of Truth Consulting, a London research firm. Carlon will outline his views on rethinking the shopper insights function in the June issue of Quirk’s. One of the most … Continue reading

Posted in Brand and Image Research, Consumer Research, Ethnographic Research, Marketing Best Practices, Qualitative Research, The Business of Research | 2 Comments