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Category Archives: Focus Groups
Ancient Greeks and the focus group
Editor’s note: Rob Stone is CEO of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the same title. I’ve never had anyone wear a toga to one … Continue reading
Posted in Focus Groups, Qualitative Research
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Qual & Quant: A love story
Editor’s note: Adam Rossow is partner and head of marketing at iModerate, a Denver research firm. This is an edited version of a post that appeared here under the same title. In honor of Valentine’s Day, we wanted to celebrate … Continue reading
Five ways to fix focus groups
Editor’s note: Tim Coffey is president of VictusVeritas Insights, a Cincinnati research firm. This is an edited version of an article that originally appeared in the firm’s e-newsletter under the same title. Nobody seems to like focus groups. And yet, … Continue reading
15 tips for getting the most out of focus groups
Editor’s note: Lynnette Leathers is president of Mindspot Inc., an Orlando, Fla., research firm. This is an edited version of a post that originally appeared here under the same title. Research is simply a process to get information and insights … Continue reading
Creative consumers are a good thing, really
Editor’s note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm. I can still hear the voices, trying to persuade us against our idea. In the mid-1990s when we first decided to progress with some … Continue reading
Change in the research industry? Bring it on.
Editor’s note: Michelle Finzel is vice president, full-service research, at Maryland Marketing Source Inc., a Randallstown, Md., research firm. The market research industry is, and has been, changing. These changes have been a long time coming, too. Are these changes … Continue reading
One researcher says enough’s enough
Editor’s note: Ron Sellers is founder of Phoenix-based Grey Matter Research LLC. After nearly a quarter-century in the research business, I have finally come to two very important conclusions: 1) I can’t do it all; 2) That’s okay. You see, … Continue reading