Category Archives: Focus Groups

How to get the most from exploratory research

Editor’s note: Andrew Fu is a project manager with iModerate, a Denver research firm. There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent – and many times the initiatives that uncover the … Continue reading

Posted in Brainstorming Research, Concept Research, Focus Groups, Product Research, Qualitative Research | Comment

Online communities vs. focus groups – who wins?

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. The battle lines are drawn for a conflict at the heart of qualitative market research, a fight between the old and the new. On the … Continue reading

Posted in Focus Groups, Health Care Research, Mobile Interviewing, Qualitative Research, Research Communities | Comment

Are moderators forgetting how to talk to people?

Editor’s note: Ben Proctor is insights strategist at Miner & Co. Studio, a New York research firm. There’s no question that it’s a great time to be a researcher. Brands have more questions than ever and our bag of tricks … Continue reading

Posted in Focus Groups, Market Research Best Practices, Moderating, Qualitative Research | Comment

Five reasons you might want to avoid focus groups

Editor’s note: Héctor Lanz is accounts director at Ipsos ASI in Venezuela and market research professor at Universidad Metropolitana, Caracas. The focus group is probably the concept most frequently associated to market research in popular culture. Focus groups are widely … Continue reading

Posted in Consumer Research, Focus Groups, Qualitative Research | Comment

Recognizing the value in each respondent’s voice

Editor’s note: Roxanne Salen is vice president of the Praxi Group, a Kittredge, Colo., research firm. We’ve all done it, seen it or heard it: researchers criticizing a respondent behind double-sided glass, while listening to a one-on-one interview or when … Continue reading

Posted in Focus Groups, Market Research Best Practices, Qualitative Research | Comment

How to recruit articulate research respondents

Editor’s note: Kara Kohr is field team leader at Insights in Marketing, a Wilmette, Ill., research firm. This is an edited version of a post that originally appeared here under the title “How to recruit for articulate research respondents.” One … Continue reading

Posted in Concept Research, Focus Groups, Moderating, Qualitative Research | 2 Comments

Ancient Greeks and the focus group

Editor’s note: Rob Stone is CEO of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the same title. I’ve never had anyone wear a toga to one … Continue reading

Posted in Focus Groups, Qualitative Research | Comment

Qual & Quant: A love story

Editor’s note: Adam Rossow is partner and head of marketing at iModerate, a Denver research firm. This is an edited version of a post that appeared here under the same title. In honor of Valentine’s Day, we wanted to celebrate … Continue reading

Posted in Focus Groups, Market Research Humor, Qualitative Research, Quantitative Research, Uncategorized | Comment

Five ways to fix focus groups

Editor’s note: Tim Coffey is president of VictusVeritas Insights, a Cincinnati research firm. This is an edited version of an article that originally appeared in the firm’s e-newsletter under the same title. Nobody seems to like focus groups. And yet, … Continue reading

Posted in Focus Groups, Market Research Best Practices, Qualitative Research, Research Recruiting | 3 Comments

The joys of being a generalist

Peggy Moulton-Abbott is a moderator and owner of Newfound Insights, a Virginia Beach, Va., research firm. This is an edited version of a post that originally appeared here under the title “The joys, and benefits, of being a marketing research … Continue reading

Posted in Consumer Research, Focus Groups, Moderating, Qualitative Research | 2 Comments