Category Archives: Food/Sensory Research

Lithuanian grocery retailing landscape prepares for Lidl’s entrance

Editor’s note: Jekaterina Smirnova is a research analyst at t the Vilnius, Lithuania office of market research firm Euromonitor International. This is an edited version of a post that originally appeared here under the title, “Should Lithuanian grocery retailers wait … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings, Retailing, Shopper Insights | Comment

Brands, consumers and the GMO controversy

Editor’s note: Emma Diehl is an engagement writing specialist at market research firm CivicScience, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “GMOs and ‘I don’t knows’: consumers’ thoughts on the latest … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Food/Sensory Research, Market Research Findings | Comment

Rising consumer health awareness leads to growth of malt-based hot drinks in India

Editor’s note: Virginia Lee is senior beverages analyst at market research firm Euromonitor International, Chicago. This is an edited version of a post that originally appeared here under the title, “Health positioning leads to strong growth of malt-based hot drinks … Continue reading

Posted in Business and Product Development, Consumer Research, Food/Sensory Research, Market Research Findings, Shopper Insights | Comment

Integrating digital interfaces into the dining experience

Editor’s note: Maddy Ross is UX specialist for market research firm GfK, Chicago. This is an edited version of a post that originally appeared here under the title, “3 guidelines to successfully integrate digital into the dining experience.” The opportunities … Continue reading

Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research | Comment

Are consumers breaking up with mass market?

Editor’s note: Dave Fish is responsible for global marketing and product development for Maritz Research, St. Louis. This is an edited version of a post that originally appeared here under the title, “It’s not you, it’s me. The quiet breakup … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Food/Sensory Research, Market Research Findings, Millennials, Product Research, Promotion Research, Retailing, Shopper Insights | 2 Comments

Halal food: 3 insights for breaking into a $1 trillion food industry

Editor’s note: Steve Murphy is co-founder and director of Malaysia-based market research firm Green Zebras. Yazid Jamian is director of the same firm. The global halal food market has gone from a specialist market to one valued at $1.1 trillion … Continue reading

Posted in Advertising Research, Business and Product Development, Consumer Research, Ethnic/Multicultural Research, Food/Sensory Research, International Research, Shopper Insights | Comment

Millennial desire for a rich food experience is changing the industry

Editor’s note: Scott Anderson is vice president, marketing communications at social media SaaS company, Bazaarvoice, San Francisco Bay area, Calif. This is an edited version of a post that originally appeared here under the title, “Food is an experience for … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Food/Sensory Research, Lifecycle/Lifestyle Research, Millennials | Comment

In-N-Out reminds us innovation doesn’t need to be complex

Editor’s note: Hilary O’Haire is the senior associate at Chadwick Martin Bailey (CMB), Boston. This is an edited version that appeared here under the title “In-N-Out serves up a side of innovation.” I’ve recently returned from a vacation to California … Continue reading

Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research, Innovation in Market Research, Millennials | Comment

The sugar shift (and why labels are so important)

Dr. Debbie Parker is the associate director, sensory expert at research company Marketing Sciences. This is an edited version of a post that originally appeared here under the title “One lump or two?” Sugar consumption and its effect on public health … Continue reading

Posted in Consumer Psychology, Consumer Research, Food/Sensory Research, Omnibus Studies, Shopper Insights | Comment

Euromonitor names top wellness trends for 2014

Editor’s note: Simone Baroke is a contributing analyst at Euromonitor International. This is an edited version of a post that originally appeared here under the title “Top 10 global consumer health and wellness trends for 2014.” Simone Baroke – Contributing … Continue reading

Posted in Consumer Psychology, Food/Sensory Research, Health Care Research | Comment