Category Archives: Food/Sensory Research

The right food marketing can trigger imagined smells

Looking at a picture of a hot chocolate chip cookie fresh from the oven, you can almost smell it. According to new research from Aradhna Krishna, a professor in the Ross School of Business at the University of Michigan, with … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Psychology, Food/Sensory Research | Comment

Are there too many choices in grocery store aisles?

A MarketingCharts report, via RetailWire, on a study from Catalina Marketing, shows that on average, shoppers bought just 0.7 percent of products available in grocery stores. An analysis of more than 32 million shoppers across almost 10,000 grocery stores during … Continue reading

Posted in Food/Sensory Research, Shopper Insights | Comment

How to avoid the 10 most common loyalty program pitfalls

Editor’s note: Anna Koren is director, Ipsos Loyalty. This is an edited version of a post that originally appeared here under the title “Loyalty programs are everywhere – but are they any good?” Companies have long sought to leverage loyalty … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Food/Sensory Research, Marketing Best Practices, Promotion Research | Comment

Juicers and juice-making appliances have lots of, well, juice

Editor’s note: Debra J. Mednick is executive director and home industry analyst with NPD Group. This is an edited version of a post originally published here on April 11 under the title “Drink up!” Thirsty or hungry or can’t decide? … Continue reading

Posted in Consumer Research, Food/Sensory Research, Lifecycle/Lifestyle Research | Comment

Substantiate multiple claims at your own peril

Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Bruce Isaacson’s article on claim substantiation studies (“Playing nice with legal”) in the January 2013 issue of Quirk’s provides several very good recommendations for how to best substantiate … Continue reading

Posted in Advertising Research, Brand and Image Research, Food/Sensory Research, Market Research Best Practices | Comment

Getting (hyper-)personal with research

Some time ago, we began talking about hyper-personalization in branding, when it first cropped up as a trend we were seeing. Was it here to stay? Would it take off? Would it be a true trend or a fad that … Continue reading

Posted in Brand and Image Research, Consumer Research, Food/Sensory Research, Marketing Best Practices, Qualitative Research, Quantitative Research, The Business of Research | Comment