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Category Archives: Food/Sensory Research
Juicers and juice-making appliances have lots of, well, juice
Editor’s note: Debra J. Mednick is executive director and home industry analyst with NPD Group. This is an edited version of a post originally published here on April 11 under the title “Drink up!” Thirsty or hungry or can’t decide? … Continue reading
Substantiate multiple claims at your own peril
Norm Leferman is president of Leferman Associates, a Southborough, Mass., research firm. Bruce Isaacson’s article on claim substantiation studies (“Playing nice with legal”) in the January 2013 issue of Quirk’s provides several very good recommendations for how to best substantiate … Continue reading
Getting (hyper-)personal with research
Some time ago, we began talking about hyper-personalization in branding, when it first cropped up as a trend we were seeing. Was it here to stay? Would it take off? Would it be a true trend or a fad that … Continue reading