Category Archives: Innovation in Market Research

What will shape the market in the next 5 years?

Editor’s note: Aurelien Dubot is product marketing director, EMEA at Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Five realities that will shape the market in the next 5 years.” Today’s … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Research Industry Trends, Shopper Insights | Comment

Have you finalized your marketing strategy for 2016?

Editor’s note: Molly Boyer is senior director of global communications at customer experience firm SDL, Denver. This is an edited version of a post that originally appeared here under the title, “3 must haves for every ‘modern marketing’ strategy.” It … Continue reading

Posted in Advertising Research, Consumer Research, Innovation in Market Research, Market Research Findings, Market Research in the News | 1 Comment

What’s in store for retail in 2016?

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “2016: The year of…” So apparently I have a thing I do. I … Continue reading

Posted in Consumer Research, Customer Satisfaction, Innovation in Market Research, Product Research, Research Industry Trends, Retailing, Shopper Insights | Comment

Us vs. them: The MR vendor/client standoff

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Being ‘a vendor’ sucks. But so does being ‘a client.’” I’m … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | 5 Comments

Q&A: How Xerox is leveraging research to enhance customer experiences

Editor’s note: Seth Grimes is founder of Washington, D.C. – based IT strategy consultancy, Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Language use, customer personality, and the customer journey.” … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Techniques, Research Communities, Social Media and Marketing Research | Comment

What does the popularity of drones have to do with MR?

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Drones and … market research?” With applications spanning a … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry | Comment

How “Calvin and Hobbes” help us understand the power of customer voice and creativity: Part II

Editor’s note: Sean Aurigemma is a consultant from consumer collaboration consultancy C Space, New York. This is an edited version of a post that originally appeared here under the title, “Unleashing your customer’s inner Calvin: How Calvin and Hobbs can … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, New Product Research | Comment

Distinguishing MROCs from panels and social network communities

Editor’s note: George Dichiaro is a vice president and senior research consultant at research firm Market Strategies International, New York City. This is an edited version of a post that originally appeared here under the title, “Let’s MROC and roll: … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Communities | Comment

Building the consumer story using smartphone capabilities

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally appeared here under the title, “The smartphone revolution: four capabilities you … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Privacy, Innovation in Market Research, Market Research Techniques, Shopper Insights, Social Media and Marketing Research | Comment

Why anticipatory design could change MR

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Choice is overrated: How anticipatory design will change the … Continue reading

Posted in Behavioral Research, Consumer Research, Innovation in Market Research, Market Research in the News, Market Research Techniques, Panels, Survey Development | 1 Comment