Category Archives: Innovation in Market Research

Taking the leap into the future of surveys

Editor’s note: Katrina Lerman is senior researcher and corporate videographer with Boston research firm Communispace. I have seen the future of surveys. And it’s glorious. But man, do we have a way to go. When a recent project for one … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Mobile Interviewing, Quantitative Research | Comment

Why there’s no excuse for research that doesn’t engage

Editor’s note: Adam Rossow is partner and head of marketing at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “Don’t overlook research’s other benefit.” In a recent blog post, … Continue reading

Posted in Consumer Research, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Qualitative Research, Quantitative Research | Comment

A view with new eyes leads to MR innovation

Editor’s note: Keri Christensen is vice president of the communications division of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Three MR ideas to drive … Continue reading

Posted in Brand and Image Research, Business and Product Development, Business-To-Business Research, Concept Research, Innovation in Market Research, Market Research Best Practices | Comment

Why convergence will define marketing research in 2012

Editor’s note: April Turner is senior product marketing manager, custom market research, at San Francisco research firm MarketTools. This is an edited version of a post that originally appeared here under the title “Thoughts on market research for 2012.” Every … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments