Category Archives: Innovation in Market Research

Qualitative is making a comeback

Editor’s note: Roy Eduardo Kokoyachuk is managing partner at market research firm ThinkNow Research, Los Angeles. This is an edited version of a post that originally appeared here under the title, “The resurgence of qualitative research.” When big data came … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, New Product Research, Qualitative Research | 1 Comment

Market research: looking back at the last 10 years

Editor’s note: David Ying Hon Ho is director of international studies at market research firm Market Strategies International, Hong Kong. This is an edited version of a post that originally appeared here under the title, “How market research has evolved … Continue reading

Posted in Consumer Research, Innovation in Market Research, International Research, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | Comment

Developing a chat bot-driven engagement strategy

Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. This is an edited version of a post that originally appeared here under the title, “Is your brand developing a ChatBot strategy?” Marketers and customer service … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Innovation in Market Research, Market Research Techniques, Millennials | Comment

Choosing a market research methodology

Editor’s note: Louisa Thistlethwaite is research quality manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “How to choose a market research methodology.” Businesses are increasingly challenging … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comment

How virtual reality is changing the way you conduct research

Editor’s note: Simon Jones is a U.K.-based UX specialist for market research firm GfK. This is an edited version of a post written by Jones that originally appeared here under the title, “Virtual reality in UX research brings you closer … Continue reading

Posted in Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices | Comment

The future of virtual reality and health care market research

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Could Google Cardboard be the future of healthcare market research?” … Continue reading

Posted in Consumer Research, Health Care Research, Innovation in Market Research | Comment

Hearables: technology for your ears

Editor’s note: BenArnold is executive director, industry analyst with The NPD Group, a Port Washington, N.Y., research firm. This is an edited version of a post that originally appeared here under the title, “Hearables take headphones well beyond music.” In the … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Innovation in Market Research | Comment

How Facebook reactions are changing social research

Editor’s note: Annette Smith is technology development manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “Will Facebook reactions be a turning point for social research?” Since … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Techniques, Social Media and Marketing Research | Comment

Using research and bold new ideas to increase market share

Editor’s note: Lara Kudryk Traska is a consultant at research firm SpencerHall, Baltimore. This is an edited version of a post that originally appeared here under the title, “Ahead of the curve or way off track?” With trends coming at … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Focus Groups, Innovation in Market Research, International Research, Marketing Best Practices, New Product Research | Comment

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment