Category Archives: Interviewing

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

Postcards from Brazil: Research in the wild, wild South

Editor’s note: In this post, researcher Alan Grabowsky looks back at some of his experiences conducting research in Brazil during the 1970s and ’80s. Grabowsky founded ABACO Marketing Research, a São Paulo, Brazil firm, in 1975 to perform confidential projects for Brazilian … Continue reading

Posted in International Research, Interviewing, Market Research Humor, The Business of Research, Uncategorized | 1 Comment

How to craft surveys that maximize data integrity

Editor’s note: Roxanne Salen is an account executive at Denver research firm The Praxi Group. When it comes to quantitative data integrity, much of the quality is derived from designing a survey that is engaging and simple for respondents to … Continue reading

Posted in Consumer Research, Interviewing, Market Research Best Practices, Quantitative Research | Comment

Thoughts on conducting virtual research

Editor’s note: James A. Rohde is consultant and founder of James A. Rohde Consulting, a Pittsburgh research firm. Virtual research – in which real-life situations are simulated for the purposes of conducting marketing research – is no longer the hot … Continue reading

Posted in Consumer Research, Interviewing, Market Research Techniques | Comment

Conflicting data in online surveys: the Rorschach test of market research

Editor’s note: Lev Mazin is CEO and co-founder of research firm Ask Your Target Market. If you’ve ever taken a Rorschach inkblot test, you know the quandary. You’re shown what is, undeniably, a spot on the paper, but your mind … Continue reading

Posted in Interviewing, Marketing Best Practices, Online Surveys and Research, Quantitative Research | Comment