Category Archives: Market Research Best Practices

New to MR? Advice for conducting and using research

Editor’s note: Michaela Mora is president of Relevant Insights LLC, a Euless, Texas, research firm. This is an edited version of a post that originally appeared here under the title, “10 key pieces of advice on how to do and … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Online Surveys and Research, Research Communities | Comment

Why companies don’t invest in research

Editor’s note: Alan Nazarelli is president and CEO of Silicon Valley Research Group, a global market research firm, San Jose, Calif. Market research is often the stepchild of the marketing process. We frequently encounter companies where it is seldom given … Continue reading

Posted in Big Data, Market Research Best Practices, Marketing Research Resources, Research Communities, Research Industry Trends, The Business of Research, Training/Research Education | Comment

Upholding data privacy standards is more important than ever

Editor’s note: Terry Wiley is CEO, Asia Pacific, of market research firm Lightspeed GMI, Sydney. This is an edited version of a post that originally appeared here under the title, “Data-driven marketing and the privacy paradox.” As our lives become … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Public Opinion/Social Research | Comment

4 steps to a more successful customer segmentation strategy

Editor’s note: Conor Wilcock is research director at B2B International, a business-to-business market research agency, New York. American firms are lagging behind European peers when it comes to employing customer segmentation within a firm’s marketing strategy, according to a recent … Continue reading

Posted in Business-To-Business Research, Focus Groups, International Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research | 1 Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

6 ways big data could damage your business

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing.   As every marketer knows, the era of big data is here, and with … Continue reading

Posted in Big Data, Consumer Research, Data Privacy, Data Processing, Market Research Best Practices | Comment

IVR’s ability to reach and engage respondents

Editor’s note: Matthijs Visser is a principal consultant at Advanis, an Edmonton, Alberta-based market and social research firm. This is an edited version of a post that originally appeared here under the title, “A case for IVR.” IVR data collection … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Telephone Interviewing | Comment

Avoiding 3 common conjoint analysis pitfalls

Editor’s note: Liz White is an analyst with Chadwick Martin Bailey’s advanced analytics team in Boston. This is an edited version of a post that originally appeared here under the title, “Conjoint analysis: 3 common pitfalls and how to avoid … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Qualitative Research, Quantitative Research | 1 Comment

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

What do Shakespeare and MR have in common?

Editor’s note: Reyn Kinzey is vice president of Kinzey and Day Market Research, Richmond, Va. It’s pretty audacious to think about re-writing Shakespeare (although thousands of directors have done it), but I’d like to change one scene in Hamlet. When … Continue reading

Posted in Consumer Research, Market Research Best Practices, Qualitative Research | 1 Comment