Category Archives: Market Research Best Practices

Researchers, think of your clients as students

Editor’s note: Kathryn Korostoff is president of Research Rockstar LLC, a Marlborough, Mass., provider of market research training. This is an edited version of a post that originally appeared here. Market researchers can learn a lot from teachers. The best … Continue reading

Posted in Market Research Best Practices, Market Research Findings, The Business of Research | Comment

Three things that really matter in mobile research

Editor’s note: Melanie Courtright is senior vice president of client services – Americas at Research Now. Most years between 2008 and 2013 have been touted by experts as the “year of mobile.” As we move into 2014, mobile’s significance is … Continue reading

Posted in Market Research Best Practices, Mobile Interviewing | Comment

10 tips to ensure engagement in online qualitative

Editor’s note: Layla Shea is founder and chief insights officer at Upwords Marketing Solutions, a Victoria, British Columbia-based research firm. One of the objections some clients still have against asynchronous (not in real time) online qualitative research is that they … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Qualitative Research | Comment

Are moderators forgetting how to talk to people?

Editor’s note: Ben Proctor is insights strategist at Miner & Co. Studio, a New York research firm. There’s no question that it’s a great time to be a researcher. Brands have more questions than ever and our bag of tricks … Continue reading

Posted in Focus Groups, Market Research Best Practices, Moderating, Qualitative Research | Comment

Three critical components of blending social media into traditional panels

Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a viable resource for panelists and insights. There’s no refuting that social … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Panels, Quantitative Research | Comment

Count me in: the impact of ‘other’ on research respondents

Editor’s note: Ryan Sullivan is quality control manager at iModerate, a Denver research firm. Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a major party ticket, the first openly LGBT … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Demographics, Ethnic/Multicultural Research, Market Research Best Practices | 2 Comments

Why Brazilian respondents move to a different beat

Editor’s note: Tiago Sobreira is communication and business manager at Brazil Field, a Sao Paulo research firm. When a market research study is being conducted, information about consumers’ opinions, habits, attitudes, usage, consumption behavior or preferences is being sought. Depending … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, International Research, Market Research Best Practices | Comment

Recognizing the value in each respondent’s voice

Editor’s note: Roxanne Salen is vice president of the Praxi Group, a Kittredge, Colo., research firm. We’ve all done it, seen it or heard it: researchers criticizing a respondent behind double-sided glass, while listening to a one-on-one interview or when … Continue reading

Posted in Focus Groups, Market Research Best Practices, Qualitative Research | Comment

How community contribution can benefit your panel

Editor’s note: Martin Levett is a Web and survey programmer with EasyInsites, a U.K.-based research firm. This is an edited version of a post that originally appeared here under the title “Power of the community – How community contribution can … Continue reading

Posted in Market Research Best Practices, Panels | Comment

CRC sneak peek: CareerBuilder’s Kassandra Barnes on gaining buy-in

Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to … Continue reading

Posted in Association News, Market Research Best Practices, State of the Research Industry, The Business of Research | Comment