Category Archives: Market Research Best Practices

11 mistakes to avoid when running an online MR community

Editor’s note: Stephen Cribbett is founder and CEO of research firm Dub, London. This is an edited version of a piece that originally appeared here under the title, “10 mistakes to avoid when running your first research community.” 1. Creating … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Research Communities | 3 Comments

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

British brands continue to invade the U.S. market

Editor’s note: Josh Fortey is a project manager at CMB, Boston, Ma. This is an edited version of a post that originally appeared here under the title, “Will the sun set on British brands?” Young British musicians continue to take … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Demographics, Market Research Best Practices, Public Opinion/Social Research, Shopper Insights | Comment

What will shape the market in the next 5 years?

Editor’s note: Aurelien Dubot is product marketing director, EMEA at Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Five realities that will shape the market in the next 5 years.” Today’s … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Research Industry Trends, Shopper Insights | Comment

Advertising effectiveness: exposure vs. engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. As advertisers struggle with the challenges of cross-platform advertising measurement, the focus for many is on how to quantify exposures across various media platforms. … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Best Practices | 1 Comment

In surveys (or during first dates): Are you asking leading questions?

Editor’s note: Talia Fein is project manager at research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title,” A data dominator’s guide to research design … and dating.” I … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Survey Development | Comment

Understanding subconscious consumer triggers: 6 terms you need to know

Editor’s note: Kirk Hendrickson is CEO of market research firm Eye Faster, Floor Walnut Creek, Calif. Subconscious buying behavior, or the initial point of entry into a consumer’s thoughts before provoking them to purchase, is typically triggered by a combination … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Market Research Best Practices, Shopper Insights | Comment

Seamless turns guilt on its head

Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “A Seamless experience … turning guilt on its head.” … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Best Practices, Promotion Research | Comment

How to recruit students for consumer fieldwork

Editor’s note: Lisa Boughton is director at Angelfish Fieldwork, a Cheltenham, and U.K.- based marketing research firm. Most companies are extremely eager to understand the youth market better, from their purchasing habits to their opinions on their favorite products. But … Continue reading

Posted in Consumer Research, Market Research Best Practices, Millennials, Research Recruiting | Comment