Category Archives: Market Research Best Practices

Advertising effectiveness: exposure vs. engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. As advertisers struggle with the challenges of cross-platform advertising measurement, the focus for many is on how to quantify exposures across various media platforms. … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Best Practices | Comment

In surveys (or during first dates): Are you asking leading questions?

Editor’s note: Talia Fein is project manager at research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title,” A data dominator’s guide to research design … and dating.” I … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Survey Development | Comment

Understanding subconscious consumer triggers: 6 terms you need to know

Editor’s note: Kirk Hendrickson is CEO of market research firm Eye Faster, Floor Walnut Creek, Calif. Subconscious buying behavior, or the initial point of entry into a consumer’s thoughts before provoking them to purchase, is typically triggered by a combination … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Research, Market Research Best Practices, Shopper Insights | Comment

Seamless turns guilt on its head

Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “A Seamless experience … turning guilt on its head.” … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Market Research Best Practices, Promotion Research | Comment

How to recruit students for consumer fieldwork

Editor’s note: Lisa Boughton is director at Angelfish Fieldwork, a Cheltenham, and U.K.- based marketing research firm. Most companies are extremely eager to understand the youth market better, from their purchasing habits to their opinions on their favorite products. But … Continue reading

Posted in Consumer Research, Market Research Best Practices, Millennials, Research Recruiting | Comment

Understanding the overall brand strategy when executing programmatic campaigns

Editor’s note: Eric Paquette is chief operating officer of Copernicus Marketing, Boston. Programmatic buying and real-time bidding are powerful new tools that provide the promise of reaching the right audience with the right message at the right time. By leveraging … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Market Research Best Practices | Comment

How to conduct medical market research with children and young people

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. Children and young people are a vital demographic in all fields of market research; they often give more honest answers than adults and can provide … Continue reading

Posted in Health Care Research, Market Research Best Practices, One-on-One Interviewing, Qualitative Research | Comment

Simple e-mail alternatives to end communication frustrations

Editor’s note: Simon Guy is cofounder and CEO of DataChefs, Davos, Switzerland. This is an edited version of an article that originally appeared here under the title, “You’re still using what?!?” When we hear about research innovation, it’s often in … Continue reading

Posted in Market Research Best Practices, Research Communities, The Business of Research | Comment

Avoiding common pitfalls in concept testing

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Common pitfalls in concept testing and how to avoid them.” Concept testing is … Continue reading

Posted in Concept Research, Consumer Research, Market Research Best Practices, Online Surveys and Research, Survey Development | Comment

Us vs. them: The MR vendor/client standoff

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Being ‘a vendor’ sucks. But so does being ‘a client.’” I’m … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | 5 Comments