Category Archives: Market Research Best Practices

Researchers, don’t be afraid to change

Editor’s note: William C. Pink is senior partner, creative analytics at research company Millward Brown. This is an edited version of a post that originally appeared here under the title “Liberating research: a manifesto for change.” I have previously argued … Continue reading

Posted in Market Research Best Practices, State of the Research Industry, Survey Development, The Business of Research | Comment

Taking the leap into the future of surveys

Editor’s note: Katrina Lerman is senior researcher and corporate videographer with Boston research firm Communispace. I have seen the future of surveys. And it’s glorious. But man, do we have a way to go. When a recent project for one … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Mobile Interviewing, Quantitative Research | Comment

Why ad campaign testing is so elusive

Editor’s note: Ben Proctor and Kerri Norton are insights strategists at New York research firm Miner & Co. Studio. A combined 15 years of ad campaign testing. Work on ads that have launched some of the biggest entertainment properties of … Continue reading

Posted in Advertising Research, Market Research Best Practices, The Business of Research | Comment

Qualitative recruitment in a digital world

Editor’s note: Lisa Boughton is director and co-founder of U.K. fieldwork agency Angelfish. A quick glance at the hot topics setting tongues wagging on market research forums suggests that while researchers are discussing how to harness the power of big … Continue reading

Posted in Market Research Best Practices, Qualitative Research, Research Recruiting, The Business of Research | Comment

Employee engagement surveys: evolution or extinction?

Editor’s note: Ben Egan is a consultant at U.K.-based HR consultancy and bespoke technology firm ETS. The world’s biggest companies spend big money on running employee engagement surveys each year. I’ll wager that many aren’t getting their money’s worth, though. … Continue reading

Posted in Employee Studies, Market Research Best Practices, Quantitative Research, Retailing | Comment

Researchers, think of your clients as students

Editor’s note: Kathryn Korostoff is president of Research Rockstar LLC, a Marlborough, Mass., provider of market research training. This is an edited version of a post that originally appeared here. Market researchers can learn a lot from teachers. The best … Continue reading

Posted in Market Research Best Practices, Market Research Findings, The Business of Research | Comment

Three things that really matter in mobile research

Editor’s note: Melanie Courtright is senior vice president of client services – Americas at Research Now. Most years between 2008 and 2013 have been touted by experts as the “year of mobile.” As we move into 2014, mobile’s significance is … Continue reading

Posted in Market Research Best Practices, Mobile Interviewing | Comment

10 tips to ensure engagement in online qualitative

Editor’s note: Layla Shea is founder and chief insights officer at Upwords Marketing Solutions, a Victoria, British Columbia-based research firm. One of the objections some clients still have against asynchronous (not in real time) online qualitative research is that they … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Qualitative Research | Comment

Are moderators forgetting how to talk to people?

Editor’s note: Ben Proctor is insights strategist at Miner & Co. Studio, a New York research firm. There’s no question that it’s a great time to be a researcher. Brands have more questions than ever and our bag of tricks … Continue reading

Posted in Focus Groups, Market Research Best Practices, Moderating, Qualitative Research | Comment

Three critical components of blending social media into traditional panels

Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a viable resource for panelists and insights. There’s no refuting that social … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Panels, Quantitative Research | Comment