Category Archives: Market Research Best Practices

Millennial researcher’s tips for engaging the Millennial market

Editor’s note: Katy Mallios is an insights and intelligence consultant at SPYCH Market Analytic, New Orleans. This is an edited version of an article originally published under the title, “A Millennial researcher’s tips for researching Millennials” the October 2014 issue of the … Continue reading

Posted in Market Research Best Practices, Millennials, Online Surveys and Research | Comment

Online qual: building a better respondent guide

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “How to create a successful qualitative research study: Building a better … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Qualitative Research | Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | Comment

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment

Social data: An interview with eDreams ODIGEO

Editor’s note: Europe’s eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability. Emilie Rose, international client success director at Bazaar Voice, Texas, recently had the chance … Continue reading

Posted in Consumer Research, Customer Satisfaction, Data Collection/Field Services, Market Research Best Practices, Social Media and Marketing Research, Statistical Analysis | Comment

Researchers, don’t be afraid to change

Editor’s note: William C. Pink is senior partner, creative analytics at research company Millward Brown. This is an edited version of a post that originally appeared here under the title “Liberating research: a manifesto for change.” I have previously argued … Continue reading

Posted in Market Research Best Practices, State of the Research Industry, Survey Development, The Business of Research | Comment

Taking the leap into the future of surveys

Editor’s note: Katrina Lerman is senior researcher and corporate videographer with Boston research firm Communispace. I have seen the future of surveys. And it’s glorious. But man, do we have a way to go. When a recent project for one … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Mobile Interviewing, Quantitative Research | Comment

Why ad campaign testing is so elusive

Editor’s note: Ben Proctor and Kerri Norton are insights strategists at New York research firm Miner & Co. Studio. A combined 15 years of ad campaign testing. Work on ads that have launched some of the biggest entertainment properties of … Continue reading

Posted in Advertising Research, Market Research Best Practices, The Business of Research | Comment

Qualitative recruitment in a digital world

Editor’s note: Lisa Boughton is director and co-founder of U.K. fieldwork agency Angelfish. A quick glance at the hot topics setting tongues wagging on market research forums suggests that while researchers are discussing how to harness the power of big … Continue reading

Posted in Market Research Best Practices, Qualitative Research, Research Recruiting, The Business of Research | Comment

Employee engagement surveys: evolution or extinction?

Editor’s note: Ben Egan is a consultant at U.K.-based HR consultancy and bespoke technology firm ETS. The world’s biggest companies spend big money on running employee engagement surveys each year. I’ll wager that many aren’t getting their money’s worth, though. … Continue reading

Posted in Employee Studies, Market Research Best Practices, Quantitative Research, Retailing | Comment