Category Archives: Market Research Best Practices

How to combat low survey participation

Editor’s note: Dan Rangel is director of research solutions at Chicago-based market research firm Survox, and president of the Great Lakes Chapter of the Marketing Research Association. This is an edited version of a piece that originally appeared here under … Continue reading

Posted in Consumer Research, Market Research Best Practices, Survey Development | Comment

8 tips for successful sampling

Editor’s note: Susan Frede is vice president of research methods and best practices at Cincinnati, Ohio-based market research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “Sampling best practice: probability … Continue reading

Posted in Market Research Best Practices, Sampling | Comment

When “not sure” is a survey option

Editor’s note: Joe Hopper is president of Chicago-based market research firm Versta Research. This is an edited version of a post that originally appeared here under the title, “Don’t know is not an option.” A perennial debate among survey researchers … Continue reading

Posted in Market Research Best Practices, Survey Development | Comment

Choosing a market research methodology

Editor’s note: Louisa Thistlethwaite is research quality manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “How to choose a market research methodology.” Businesses are increasingly challenging … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comment

How virtual reality is changing the way you conduct research

Editor’s note: Simon Jones is a U.K.-based UX specialist for market research firm GfK. This is an edited version of a post written by Jones that originally appeared here under the title, “Virtual reality in UX research brings you closer … Continue reading

Posted in Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices | Comment

Could advancing technology eliminate variable supply costs?

Editor’s note: Jake Wolff is managing director, The Americas, at market research firm Cint’s New York office. One of my favorite parts of the insights world is the idea sharing culture we have created. Whether it be through blogs, LinkedIn, … Continue reading

Posted in Market Research Best Practices, Research Industry Trends | Comment

Dos and don’ts for better patient recruitment

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Four golden rules for better patient recruitment in market research.” … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Techniques | Tagged | Comment

11 mistakes to avoid when running an online MR community

Editor’s note: Stephen Cribbett is founder and CEO of research firm Dub, London. This is an edited version of a piece that originally appeared here under the title, “10 mistakes to avoid when running your first research community.” 1. Creating … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Research Communities | 3 Comments

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments