Category Archives: Market Research Best Practices

What do Shakespeare and MR have in common?

Editor’s note: Reyn Kinzey is vice president of Kinzey and Day Market Research, Richmond, Va. It’s pretty audacious to think about re-writing Shakespeare (although thousands of directors have done it), but I’d like to change one scene in Hamlet. When … Continue reading

Posted in Consumer Research, Market Research Best Practices, Qualitative Research | Comment

Data mining 101

Editor’s note: Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Explaining data mining in useful … Continue reading

Posted in Big Data, Data Collection/Field Services, Data Processing, Market Research Best Practices, The Business of Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

Why B2B MR is essential to positioning offers on value vs. price

Editor’s note: Julia Cupman is vice president of B2B International, a business-to-business market research agency, New York. The past decade has been challenging for business-to-business marketers in North America. The worldwide financial crisis, low-cost Asian competition and the rise of … Continue reading

Posted in Business-To-Business Research, Consumer Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, New Product Research | Comment

Creating and using real-time data

Editor’s note: John Hood is the president of MCH Strategic Data, Mo. Database marketing enables you to reach a multitude of market segments from retail to business to education. Yet most compilers collect data annually, which begs the question: Are … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Data Processing, Market Research Best Practices | Comment

Media-rich feedback provides deeper understanding

Editor’s note: Edan Portaro is the executive vice president of global business development and mobile innovation at uSamp, Los Angeles. This is an edited version of a post that originally appeared here under the title, “How media-rich research is expanding … Continue reading

Posted in Behavioral Research, Consumer Research, Data Processing, Ethnographic Research, Market Research Best Practices, Mobile Interviewing | Comment

Millennial researcher’s tips for engaging the Millennial market

Editor’s note: Katy Mallios is an insights and intelligence consultant at SPYCH Market Analytic, New Orleans. This is an edited version of an article originally published under the title, “A Millennial researcher’s tips for researching Millennials” the October 2014 issue of the … Continue reading

Posted in Market Research Best Practices, Millennials, Online Surveys and Research | Comment

Online qual: building a better respondent guide

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “How to create a successful qualitative research study: Building a better … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Qualitative Research | Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | Comment

Does your tracking study account for a sampling bias?

Editor’s note: Joe Hopper is the president of Versta Research, Chicago. The next time you analyze the results of your customer satisfaction or brand loyalty tracking study and you notice an upward or downward shift, ask yourself this: Is it … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Processing, Market Research Best Practices, Statistical Analysis | Comment