Category Archives: Market Research Best Practices

Who won the Rio Olympics? 5 ways of keeping score

Editor’s note: Nik Werk is research manager at market research firm B2B International’s New York office. It should be relatively straightforward to determine who won the Olympics but it’s not. All over the world, different news media have different ways … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Market Studies | 1 Comment

Bringing out the best in focus group participants

Author name: Lisa Boughton is director at research firm Angelfish Fieldwork, Cheltenham, U.K. This is an edited version of a post that originally appeared here under the title, “10 moderating tips to follow for successful focus groups.” Running successful focus … Continue reading

Posted in Market Research Best Practices, Moderating | Comment

5 tips for pain-free survey translation reviews

Editor’s note: This is an edited version of a post that was originally published here by Daniel Stächelin, editor and writer, client insights at Language Intelligence, under the title, “Survey translation review: 5 steps to quality.” I often hear from … Continue reading

Posted in International Research, Market Research Best Practices, Marketing Best Practices, Marketing Research Resources | Comment

Qualitative is making a comeback

Editor’s note: Roy Eduardo Kokoyachuk is managing partner at market research firm ThinkNow Research, Los Angeles. This is an edited version of a post that originally appeared here under the title, “The resurgence of qualitative research.” When big data came … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, New Product Research, Qualitative Research | 1 Comment

It’s time for your readout to impact business decisions

Editor’s note: Sean Campbell is CEO of market research firm Cascade Insights, Portland, Ore., and host of the B2B Market Research Podcast. This is an edited version of a piece that originally appeared here under the title, “Blow up the … Continue reading

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How to combat low survey participation

Editor’s note: Dan Rangel is director of research solutions at Chicago-based market research firm Survox, and president of the Great Lakes Chapter of the Marketing Research Association. This is an edited version of a piece that originally appeared here under … Continue reading

Posted in Consumer Research, Market Research Best Practices, Survey Development | Comment

8 tips for successful sampling

Editor’s note: Susan Frede is vice president of research methods and best practices at Cincinnati, Ohio-based market research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “Sampling best practice: probability … Continue reading

Posted in Market Research Best Practices, Sampling | Comment

When “not sure” is a survey option

Editor’s note: Joe Hopper is president of Chicago-based market research firm Versta Research. This is an edited version of a post that originally appeared here under the title, “Don’t know is not an option.” A perennial debate among survey researchers … Continue reading

Posted in Market Research Best Practices, Survey Development | Comment

Choosing a market research methodology

Editor’s note: Louisa Thistlethwaite is research quality manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “How to choose a market research methodology.” Businesses are increasingly challenging … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comment

How virtual reality is changing the way you conduct research

Editor’s note: Simon Jones is a U.K.-based UX specialist for market research firm GfK. This is an edited version of a post written by Jones that originally appeared here under the title, “Virtual reality in UX research brings you closer … Continue reading

Posted in Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices | Comment