Category Archives: Market Research Humor

Before MR, surveys made for fun parlor games

Editor’s note: Mike Boehm is director of communications for MFour Mobile Research, Orange County, Calif. This is an edited version of a post that originally appeared here under the title, “The first surveys were just for fun.” There’s a fascinating … Continue reading

Posted in Market Research Humor, Market Research in the News, Survey Development | Comment

Postcards from Brazil: Research in the wild, wild South

Editor’s note: In this post, researcher Alan Grabowsky looks back at some of his experiences conducting research in Brazil during the 1970s and ’80s. Grabowsky founded ABACO Marketing Research, a São Paulo, Brazil firm, in 1975 to perform confidential projects for Brazilian … Continue reading

Posted in International Research, Interviewing, Market Research Humor, The Business of Research, Uncategorized | 1 Comment

Qual & Quant: A love story

Editor’s note: Adam Rossow is partner and head of marketing at iModerate, a Denver research firm. This is an edited version of a post that appeared here under the same title. In honor of Valentine’s Day, we wanted to celebrate … Continue reading

Posted in Focus Groups, Market Research Humor, Qualitative Research, Quantitative Research, Uncategorized | Comment

Researchers, don’t explain your profession – share your identity

Editor’s note: Jim Karrh is director of MarketSearch, a Little Rock, Ark., research firm. What is your identity as a marketing researcher? I’ve been engaged in research – and going to cocktail parties – for years, but after reading this … Continue reading

Posted in Consumer Research, Market Research Humor, Research Industry Trends, The Business of Research | Comment