Category Archives: Market Research in the News

Survey finds the world is ready for wearable tech

A recent survey by Shelton, Conn., research firm SSI found that wearable technology will become popular in mainstream markets within the next two to three years. The study showed one out of three people were “very” or “somewhat likely” to … Continue reading

Posted in Consumer Research, Market Research in the News, Mobile Interviewing | Comment

Former Obama data scientist outlines how big data changes the data business

Editor’s note: Howard Fienberg is director of government affairs for the Marketing Research Association (MRA). He is MRA’s lobbyist in the U.S. on behalf of the survey, opinion and marketing research profession. Is big data a term used primarily by … Continue reading

Posted in Demographics, Market Research in the News, Political Polling, Public Opinion/Social Research | Comment

The real winner of the 2012 presidential election? Research.

Editor’s note: John Fox is principal of John Fox Marketing, Cincinnati. For nearly the past two years we Americans were inundated with presidential election news, debates, commercials and polls. As we spent most of 2012 muddling through the Republican primary … Continue reading

Posted in Market Research in the News, Political Polling, Telephone Interviewing | Comment

More satisfying satisfaction surveys – for all

Editor’s note: Megan McManaman content marketing manager at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title “Avoiding customer satisfaction survey overload.” The recent New York Times article … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research in the News | 1 Comment