Category Archives: Market Research in the News

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

What will shape the market in the next 5 years?

Editor’s note: Aurelien Dubot is product marketing director, EMEA at Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Five realities that will shape the market in the next 5 years.” Today’s … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Research Industry Trends, Shopper Insights | Comment

Have you finalized your marketing strategy for 2016?

Editor’s note: Molly Boyer is senior director of global communications at customer experience firm SDL, Denver. This is an edited version of a post that originally appeared here under the title, “3 must haves for every ‘modern marketing’ strategy.” It … Continue reading

Posted in Advertising Research, Consumer Research, Innovation in Market Research, Market Research Findings, Market Research in the News | 1 Comment

2016: The year of virtual reality?

Editor’s note: Christopher Baldwin is marketing and communications coordinator, EMEA, at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Democratizing the market: virtual reality vs. CGC in … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Market Research in the News | 1 Comment

Super Bowl advertising success

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. The annual frenzy over Super Bowl advertising began early, with CBS announcing back in early November 2015 that the ad inventory for the game … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Market Research in the News, Promotion Research, Television Research | 2 Comments

Haute couture collaborations: 4 steps to improving customer experience

Editor’s note: Meg Tronquet is a marketing consultant and Paul Conder is principal at Seattle-based marketing and sales consultancy Lenati. This is an edited version of a post that originally appeared here under the title, “Improving the retail customer experience for … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research in the News, Retailing, Shopper Insights, Uncategorized | Comment

Jamie Oliver takes on sugar

Editor’s note: Lauren Bandy is senior nutrition analyst at market research firm Euromonitor International, London. This is an edited version of a post that originally appeared here under the title, “Sugar and soft drinks get a taste of the Jamie … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research in the News, Shopper Insights | Comment

Audi: Betraying the brand promise

Editor’s note: Rob Stone is CEO of Market Strategies International, Atlanta. This is an edited version of a post that originally appeared here under the title, “Brand betrayal.” We’ve been part of many brand positioning engagements, from the development of … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research in the News, Public Opinion/Social Research, Shopper Insights | Comment

What does the popularity of drones have to do with MR?

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Drones and … market research?” With applications spanning a … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry | Comment

The truth about aging privacy laws and MR

Editor’s note: Jennifer Glasgow is a global privacy and public policy officer at Acxiom, a Little Rock, Ark., research company. This is an edited version of a post that originally appeared here under the title, “The good, bad and ugly … Continue reading

Posted in Market Research Best Practices, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Blogs and Communities, Research Communities, Research Software, State of the Research Industry | Comment