Category Archives: Market Research in the News

Goodbye CATI, hello mobile-first

Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Why anticipatory design could change MR

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Choice is overrated: How anticipatory design will change the … Continue reading

Posted in Behavioral Research, Consumer Research, Innovation in Market Research, Market Research in the News, Market Research Techniques, Panels, Survey Development | 1 Comment

A remembrance of William “Jay” Wilson

Editor’s note: Simon Chadwick is managing partner of Cambiar, a Durham, N.C., consulting firm. It is with extreme sadness that I must report the death of one of the market research industry’s most famous and beloved icons, William “Jay” Wilson. … Continue reading

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What’s behind the negativity in market research?

Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Dissecting the negative culture in market research.” … Continue reading

Posted in Market Research Findings, Market Research in the News, Marketing Research Jobs, Marketing Research Resources, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment

Survey finds the world is ready for wearable tech

A recent survey by Shelton, Conn., research firm SSI found that wearable technology will become popular in mainstream markets within the next two to three years. The study showed one out of three people were “very” or “somewhat likely” to … Continue reading

Posted in Consumer Research, Market Research in the News, Mobile Interviewing | Comment

Former Obama data scientist outlines how big data changes the data business

Editor’s note: Howard Fienberg is director of government affairs for the Marketing Research Association (MRA). He is MRA’s lobbyist in the U.S. on behalf of the survey, opinion and marketing research profession. Is big data a term used primarily by … Continue reading

Posted in Demographics, Market Research in the News, Political Polling, Public Opinion/Social Research | Comment

The real winner of the 2012 presidential election? Research.

Editor’s note: John Fox is principal of John Fox Marketing, Cincinnati. For nearly the past two years we Americans were inundated with presidential election news, debates, commercials and polls. As we spent most of 2012 muddling through the Republican primary … Continue reading

Posted in Market Research in the News, Political Polling, Telephone Interviewing | Comment

More satisfying satisfaction surveys – for all

Editor’s note: Megan McManaman content marketing manager at Chadwick Martin Bailey, a Boston research firm. This is an edited version of a post that originally appeared here under the title “Avoiding customer satisfaction survey overload.” The recent New York Times article … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research in the News | 1 Comment