Category Archives: Market Research in the News

How brands are connecting with consumers during the 2016 Olympics

Editor’s note: Daphne Kasriel-Alexander is a consumer trends consultant with research firm Euromonitor International, London. This is an edited post that originally appeared here under the title, “The Olympics 2016: How can brands connect with trend-aware consumers?” Brands are keen … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research in the News, Shopper Insights, Social Media and Marketing Research | Comment

Before MR, surveys made for fun parlor games

Editor’s note: Mike Boehm is director of communications for MFour Mobile Research, Orange County, Calif. This is an edited version of a post that originally appeared here under the title, “The first surveys were just for fun.” There’s a fascinating … Continue reading

Posted in Market Research Humor, Market Research in the News, Survey Development | Comment

Privileged, techy hipsters? It’s time to retire the Millennial caricature

Editor’s note: Madison Cuneo is an analyst at Portland-based market research firm Market Strategies International. This is an edited version of a post that originally appeared here under the title, “A researcher’s perspective on what ‘Millennial’ really means.” The term … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, Millennials | Comment

The value of online reviews

Editor’s note: Sara Spivey is CMO of social media SaaS company, Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Why reviews do still matter – now, even more.” Recently, a … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Market Research Findings, Market Research in the News, Shopper Insights | 1 Comment

Travelers of the future: How online travel agencies can attract consumers

Editor’s note: Lena Tjosvold is senior consultant at market research firm Antedote, San Francisco. This is an edited version of a post that originally appeared here under the title, “Read for takeoff: Three trends for riding the wave with travelers … Continue reading

Posted in Consumer Research, Market Research Findings, Market Research in the News | 1 Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

What will shape the market in the next 5 years?

Editor’s note: Aurelien Dubot is product marketing director, EMEA at Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Five realities that will shape the market in the next 5 years.” Today’s … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Research Industry Trends, Shopper Insights | Comment

Have you finalized your marketing strategy for 2016?

Editor’s note: Molly Boyer is senior director of global communications at customer experience firm SDL, Denver. This is an edited version of a post that originally appeared here under the title, “3 must haves for every ‘modern marketing’ strategy.” It … Continue reading

Posted in Advertising Research, Consumer Research, Innovation in Market Research, Market Research Findings, Market Research in the News | 1 Comment

2016: The year of virtual reality?

Editor’s note: Christopher Baldwin is marketing and communications coordinator, EMEA, at social media SaaS company Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Democratizing the market: virtual reality vs. CGC in … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Market Research in the News | 1 Comment

Super Bowl advertising success

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. The annual frenzy over Super Bowl advertising began early, with CBS announcing back in early November 2015 that the ad inventory for the game … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Market Research in the News, Promotion Research, Television Research | 2 Comments