Category Archives: Market Research Techniques

Dos and don’ts for better patient recruitment

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Four golden rules for better patient recruitment in market research.” … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Techniques | Tagged | Comment

How Facebook reactions are changing social research

Editor’s note: Annette Smith is technology development manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “Will Facebook reactions be a turning point for social research?” Since … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Techniques, Social Media and Marketing Research | Comment

11 mistakes to avoid when running an online MR community

Editor’s note: Stephen Cribbett is founder and CEO of research firm Dub, London. This is an edited version of a piece that originally appeared here under the title, “10 mistakes to avoid when running your first research community.” 1. Creating … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Research Communities | 3 Comments

In surveys (or during first dates): Are you asking leading questions?

Editor’s note: Talia Fein is project manager at research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title,” A data dominator’s guide to research design … and dating.” I … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Survey Development | Comment

Q&A: Is your Web site speaking your customers’ language?

Editor’s note: Christine Crandell is technology evangelist and chief customer strategy consultant at New Business Strategies, San Francisco Bay area. This is an edited version of a post that originally appeared here under the title, “Latest customer-centricity battleground is the … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Techniques, Media Research, Social Media and Marketing Research | Comment

Q&A: How Xerox is leveraging research to enhance customer experiences

Editor’s note: Seth Grimes is founder of Washington, D.C. – based IT strategy consultancy, Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Language use, customer personality, and the customer journey.” … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Techniques, Research Communities, Social Media and Marketing Research | Comment

Translating social wisdom into lessons on community engagement

Editor’s note: Rachel Belinky is community strategist at market research firm Ipsos SMX, Cincinnati. This is an edited version of a post that originally appeared here under the title, “Leveraging social wisdom for better community insights.” As market researchers we … Continue reading

Posted in Consumer Research, Market Research Techniques, Online Surveys and Research, Public Opinion/Social Research, Qualitative Research, Research Communities, Social Media and Marketing Research | Comment

10 guidelines for asking good questions

Editor’s note: Editor’s note: John Holcombe is founder of Wellspring Insights & Innovation, Miami, Fla. and blogger at TheInsightsGuy.com. This is an edited version of a post that originally appeared here under the title, “Asking good questions: the most disruptive … Continue reading

Posted in Consumer Research, Interviewing, Market Research Techniques | 2 Comments

Connecting consumer preconceptions and advertising engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. Why is it that some individuals choose to engage with a particular ad while others ignore it all together? That’s the million-dollar question. Creators … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Data Processing, Market Research Techniques, Research Industry Trends, Retailing, Shopper Insights | 2 Comments

Producing consistent results through quant+qual integration

Editor’s note: Hubertus Hofkirchner is CEO ofPrediki Prediction Services Vienna. This is an edited version of a post that originally appeared here under the title, “New qualitative: Tapping crowd intelligence for advertising efficiency.” “Qualitative is the better-suited research method, bring … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | Comment