Category Archives: Market Research Techniques

8 steps to improve your customer satisfaction program

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. This is an edited version of a post that originally appeared here under … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Shopper Insights | Comment

Jet.com: The line between smart marketing and irritating

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “Adventures with Jet.com.” It all started innocently enough. I was driving around … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Market Research Techniques, Marketing Best Practices, Shopper Insights, Social Media and Marketing Research | 1 Comment

Tips for avoiding social media analysis disaster

Editor’s note: Tiffany Tran is a market researcher at social media technology firm, Infegy, Kansas City, Mo. As social media data continues to be a highly sought after source to derive insight from, more and more market researchers will be … Continue reading

Posted in Market Research Techniques, Social Media and Marketing Research | Comment

Your checklist for approaching sensitive research topics

Editor’s note: Sabrina Sandalo is the marketing manager at San Francisco-based strategic insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, “9 tips when approaching sensitive research topics.” Let’s … Continue reading

Posted in Consumer Research, Interviewing, Market Research Best Practices, Market Research Techniques | Comment

5 must-read books for marketing researchers

Editor’s note: Miguel Conner is marketing director at Chicago-based research firm qSample. This is an edited version of a post that originally appeared here under the title, “The 5 best books on market research.” There is a lot of market … Continue reading

Posted in Market Research Best Practices, Market Research Techniques, Marketing Research Resources, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Pixar’s Inside Out and the world of behavior economics

Editor’s note: A.J. Drexler is president and chief strategist at market research firm Campos Inc, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “Inside Out: A lively depiction of behavioral economics in … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Techniques | 1 Comment

Q&A: The future impact of facial coding and emotion analytics

Editor’s note: Seth Grimes is an analytics strategy consultant with Washington, D.C.-based Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Faces, emotions and insights: Q&A with Affectiva Daniel McDuff.” Emotion influences our … Continue reading

Posted in Consumer Research, Market Research Techniques, Research Industry Trends | 1 Comment

Goodbye CATI, hello mobile-first

Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Hybrid research: combining methods for smart results

Editor’s note: Katrina Noelle is principal of KNow Research, qualitative marketing research consulting firm, San Francisco. Janet Standen is director of consumer insights at JS Strategic Insights, San Francisco. The qualitative research landscape is ever changing and is full of … Continue reading

Posted in Focus Groups, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research, Research Software | Comment

Building the consumer story using smartphone capabilities

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally appeared here under the title, “The smartphone revolution: four capabilities you … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Privacy, Innovation in Market Research, Market Research Techniques, Shopper Insights, Social Media and Marketing Research | Comment