Category Archives: Market Research Techniques

Net neutrality: All in favor?

Editor’s note: Arun Mamtani is founder and CEO of market research firm ResearchFidelity, Inc., Dallas. At the heart of the Internet is the premise that all traffic be treated equally. This principle, known as net neutrality, was built into the … Continue reading

Posted in Consumer Research, Market Research Techniques, Public Opinion/Social Research | Comment

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

Transaction volume and customer satisfaction

Editor’s note: Bart Zehren is founder of E-RM, Ill. This is an edited version of a post that originally appeared here under the title, “Moving parts theory of customer service.” I’m quoting myself here again but this piece is so old … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Shopper Insights | Comment

Why B2B MR is essential to positioning offers on value vs. price

Editor’s note: Julia Cupman is vice president of B2B International, a business-to-business market research agency, New York. The past decade has been challenging for business-to-business marketers in North America. The worldwide financial crisis, low-cost Asian competition and the rise of … Continue reading

Posted in Business-To-Business Research, Consumer Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, New Product Research | Comment

Online qual: building a better respondent guide

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “How to create a successful qualitative research study: Building a better … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Qualitative Research | Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | Comment

Thoughts on conducting virtual research

Editor’s note: James A. Rohde is consultant and founder of James A. Rohde Consulting, a Pittsburgh research firm. Virtual research – in which real-life situations are simulated for the purposes of conducting marketing research – is no longer the hot … Continue reading

Posted in Consumer Research, Interviewing, Market Research Techniques | Comment

Why convergence will define marketing research in 2012

Editor’s note: April Turner is senior product marketing manager, custom market research, at San Francisco research firm MarketTools. This is an edited version of a post that originally appeared here under the title “Thoughts on market research for 2012.” Every … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments

Change in the research industry? Bring it on.

Editor’s note: Michelle Finzel is vice president, full-service research, at Maryland Marketing Source Inc., a Randallstown, Md., research firm. The market research industry is, and has been, changing. These changes have been a long time coming, too. Are these changes … Continue reading

Posted in Data Collection/Field Services, Focus Groups, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | 3 Comments