Category Archives: Market Research Techniques

Market research: looking back at the last 10 years

Editor’s note: David Ying Hon Ho is director of international studies at market research firm Market Strategies International, Hong Kong. This is an edited version of a post that originally appeared here under the title, “How market research has evolved … Continue reading

Posted in Consumer Research, Innovation in Market Research, International Research, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | Comment

It’s time for your readout to impact business decisions

Editor’s note: Sean Campbell is CEO of market research firm Cascade Insights, Portland, Ore., and host of the B2B Market Research Podcast. This is an edited version of a piece that originally appeared here under the title, “Blow up the … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research Techniques | Comment

Have you considered patient market research online communities?

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “5 reasons you should be running communities in patient market … Continue reading

Posted in Health Care Research, Market Research Techniques, Research Communities | Comment

Developing a chat bot-driven engagement strategy

Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. This is an edited version of a post that originally appeared here under the title, “Is your brand developing a ChatBot strategy?” Marketers and customer service … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Innovation in Market Research, Market Research Techniques, Millennials | Comment

Choosing a market research methodology

Editor’s note: Louisa Thistlethwaite is research quality manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “How to choose a market research methodology.” Businesses are increasingly challenging … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comment

How virtual reality is changing the way you conduct research

Editor’s note: Simon Jones is a U.K.-based UX specialist for market research firm GfK. This is an edited version of a post written by Jones that originally appeared here under the title, “Virtual reality in UX research brings you closer … Continue reading

Posted in Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices | Comment

7 tips for writing better surveys

Editor’s note: Nigel Lindemann is digital marketer at computer software firm, Survey Anyplace, Antwerp, Belgium. This is an edited version of a post that originally appeared here under the title, “7 tips to master the human language in surveys.” Asking … Continue reading

Posted in Consumer Research, Market Research Techniques | Comment

Dos and don’ts for better patient recruitment

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Four golden rules for better patient recruitment in market research.” … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Techniques | Tagged | Comment

How Facebook reactions are changing social research

Editor’s note: Annette Smith is technology development manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “Will Facebook reactions be a turning point for social research?” Since … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Techniques, Social Media and Marketing Research | Comment

11 mistakes to avoid when running an online MR community

Editor’s note: Stephen Cribbett is founder and CEO of research firm Dub, London. This is an edited version of a piece that originally appeared here under the title, “10 mistakes to avoid when running your first research community.” 1. Creating … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Research Communities | 3 Comments