Category Archives: Market Research Techniques

Thoughts on conducting virtual research

Editor’s note: James A. Rohde is consultant and founder of James A. Rohde Consulting, a Pittsburgh research firm. Virtual research – in which real-life situations are simulated for the purposes of conducting marketing research – is no longer the hot … Continue reading

Posted in Consumer Research, Interviewing, Market Research Techniques | Comment

Why convergence will define marketing research in 2012

Editor’s note: April Turner is senior product marketing manager, custom market research, at San Francisco research firm MarketTools. This is an edited version of a post that originally appeared here under the title “Thoughts on market research for 2012.” Every … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments

Change in the research industry? Bring it on.

Editor’s note: Michelle Finzel is vice president, full-service research, at Maryland Marketing Source Inc., a Randallstown, Md., research firm. The market research industry is, and has been, changing. These changes have been a long time coming, too. Are these changes … Continue reading

Posted in Data Collection/Field Services, Focus Groups, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | 3 Comments