Category Archives: Market Research Techniques

New to MR? Advice for conducting and using research

Editor’s note: Michaela Mora is president of Relevant Insights LLC, a Euless, Texas, research firm. This is an edited version of a post that originally appeared here under the title, “10 key pieces of advice on how to do and … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Online Surveys and Research, Research Communities | Comment

Qualitative research and the hero’s journey

Editor’s note: Lynne Van Dyke is principal at market research and consulting firm KS&R, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title, “Ideation and the hero’s journey.” I love action movies. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Millennials, Qualitative Research | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

4 steps to a more successful customer segmentation strategy

Editor’s note: Conor Wilcock is research director at B2B International, a business-to-business market research agency, New York. American firms are lagging behind European peers when it comes to employing customer segmentation within a firm’s marketing strategy, according to a recent … Continue reading

Posted in Business-To-Business Research, Focus Groups, International Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research | 1 Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

IVR’s ability to reach and engage respondents

Editor’s note: Matthijs Visser is a principal consultant at Advanis, an Edmonton, Alberta-based market and social research firm. This is an edited version of a post that originally appeared here under the title, “A case for IVR.” IVR data collection … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Telephone Interviewing | Comment

Net neutrality: All in favor?

Editor’s note: Arun Mamtani is founder and CEO of market research firm ResearchFidelity, Inc., Dallas. At the heart of the Internet is the premise that all traffic be treated equally. This principle, known as net neutrality, was built into the … Continue reading

Posted in Consumer Research, Market Research Techniques, Public Opinion/Social Research | Comment

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

Transaction volume and customer satisfaction

Editor’s note: Bart Zehren is founder of E-RM, Ill. This is an edited version of a post that originally appeared here under the title, “Moving parts theory of customer service.” I’m quoting myself here again but this piece is so old … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Shopper Insights | Comment

Why B2B MR is essential to positioning offers on value vs. price

Editor’s note: Julia Cupman is vice president of B2B International, a business-to-business market research agency, New York. The past decade has been challenging for business-to-business marketers in North America. The worldwide financial crisis, low-cost Asian competition and the rise of … Continue reading

Posted in Business-To-Business Research, Consumer Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, New Product Research | Comment