Category Archives: Market Research Techniques

4 steps to a more successful customer segmentation strategy

Editor’s note: Conor Wilcock is research director at B2B International, a business-to-business market research agency, New York. American firms are lagging behind European peers when it comes to employing customer segmentation within a firm’s marketing strategy, according to a recent … Continue reading

Posted in Business-To-Business Research, Focus Groups, International Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

IVR’s ability to reach and engage respondents

Editor’s note: Matthijs Visser is a principal consultant at Advanis, an Edmonton, Alberta-based market and social research firm. This is an edited version of a post that originally appeared here under the title, “A case for IVR.” IVR data collection … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Telephone Interviewing | Comment

Net neutrality: All in favor?

Editor’s note: Arun Mamtani is founder and CEO of market research firm ResearchFidelity, Inc., Dallas. At the heart of the Internet is the premise that all traffic be treated equally. This principle, known as net neutrality, was built into the … Continue reading

Posted in Consumer Research, Market Research Techniques, Public Opinion/Social Research | Comment

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

Transaction volume and customer satisfaction

Editor’s note: Bart Zehren is founder of E-RM, Ill. This is an edited version of a post that originally appeared here under the title, “Moving parts theory of customer service.” I’m quoting myself here again but this piece is so old … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Shopper Insights | Comment

Why B2B MR is essential to positioning offers on value vs. price

Editor’s note: Julia Cupman is vice president of B2B International, a business-to-business market research agency, New York. The past decade has been challenging for business-to-business marketers in North America. The worldwide financial crisis, low-cost Asian competition and the rise of … Continue reading

Posted in Business-To-Business Research, Consumer Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, New Product Research | Comment

Online qual: building a better respondent guide

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “How to create a successful qualitative research study: Building a better … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Qualitative Research | Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | Comment

Thoughts on conducting virtual research

Editor’s note: James A. Rohde is consultant and founder of James A. Rohde Consulting, a Pittsburgh research firm. Virtual research – in which real-life situations are simulated for the purposes of conducting marketing research – is no longer the hot … Continue reading

Posted in Consumer Research, Interviewing, Market Research Techniques | Comment