Category Archives: Market Research Techniques

Pixar’s Inside Out and the world of behavior economics

Editor’s note: A.J. Drexler is president and chief strategist at market research firm Campos Inc, Pittsburgh. This is an edited version of a post that originally appeared here under the title, “Inside Out: A lively depiction of behavioral economics in … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Techniques | Comment

Q&A: The future impact of facial coding and emotion analytics

Editor’s note: Seth Grimes is an analytics strategy consultant with Washington, D.C.-based Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Faces, emotions and insights: Q&A with Affectiva Daniel McDuff.” Emotion influences our … Continue reading

Posted in Consumer Research, Market Research Techniques, Research Industry Trends | 1 Comment

Goodbye CATI, hello mobile-first

Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Hybrid research: combining methods for smart results

Editor’s note: Katrina Noelle is principal of KNow Research, qualitative marketing research consulting firm, San Francisco. Janet Standen is director of consumer insights at JS Strategic Insights, San Francisco. The qualitative research landscape is ever changing and is full of … Continue reading

Posted in Focus Groups, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research, Research Software | Comment

Building the consumer story using smartphone capabilities

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally appeared here under the title, “The smartphone revolution: four capabilities you … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Privacy, Innovation in Market Research, Market Research Techniques, Shopper Insights, Social Media and Marketing Research | Comment

Why anticipatory design could change MR

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Choice is overrated: How anticipatory design will change the … Continue reading

Posted in Behavioral Research, Consumer Research, Innovation in Market Research, Market Research in the News, Market Research Techniques, Panels, Survey Development | 1 Comment

New to MR? Advice for conducting and using research

Editor’s note: Michaela Mora is president of Relevant Insights LLC, a Euless, Texas, research firm. This is an edited version of a post that originally appeared here under the title, “10 key pieces of advice on how to do and … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Online Surveys and Research, Research Communities | Comment

Qualitative research and the hero’s journey

Editor’s note: Lynne Van Dyke is principal at market research and consulting firm KS&R, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title, “Ideation and the hero’s journey.” I love action movies. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Millennials, Qualitative Research | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

4 steps to a more successful customer segmentation strategy

Editor’s note: Conor Wilcock is research director at B2B International, a business-to-business market research agency, New York. American firms are lagging behind European peers when it comes to employing customer segmentation within a firm’s marketing strategy, according to a recent … Continue reading

Posted in Business-To-Business Research, Focus Groups, International Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research | 1 Comment