Category Archives: Market Research Techniques

In surveys (or during first dates): Are you asking leading questions?

Editor’s note: Talia Fein is project manager at research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title,” A data dominator’s guide to research design … and dating.” I … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Survey Development | Comment

Q&A: Is your Web site speaking your customers’ language?

Editor’s note: Christine Crandell is technology evangelist and chief customer strategy consultant at New Business Strategies, San Francisco Bay area. This is an edited version of a post that originally appeared here under the title, “Latest customer-centricity battleground is the … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Techniques, Media Research, Social Media and Marketing Research | Comment

Q&A: How Xerox is leveraging research to enhance customer experiences

Editor’s note: Seth Grimes is founder of Washington, D.C. – based IT strategy consultancy, Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Language use, customer personality, and the customer journey.” … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Techniques, Research Communities, Social Media and Marketing Research | Comment

Translating social wisdom into lessons on community engagement

Editor’s note: Rachel Belinky is community strategist at market research firm Ipsos SMX, Cincinnati. This is an edited version of a post that originally appeared here under the title, “Leveraging social wisdom for better community insights.” As market researchers we … Continue reading

Posted in Consumer Research, Market Research Techniques, Online Surveys and Research, Public Opinion/Social Research, Qualitative Research, Research Communities, Social Media and Marketing Research | Comment

10 guidelines for asking good questions

Editor’s note: Editor’s note: John Holcombe is founder of Wellspring Insights & Innovation, Miami, Fla. and blogger at TheInsightsGuy.com. This is an edited version of a post that originally appeared here under the title, “Asking good questions: the most disruptive … Continue reading

Posted in Consumer Research, Interviewing, Market Research Techniques | 2 Comments

Connecting consumer preconceptions and advertising engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. Why is it that some individuals choose to engage with a particular ad while others ignore it all together? That’s the million-dollar question. Creators … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Data Processing, Market Research Techniques, Research Industry Trends, Retailing, Shopper Insights | 2 Comments

Producing consistent results through quant+qual integration

Editor’s note: Hubertus Hofkirchner is CEO ofPrediki Prediction Services Vienna. This is an edited version of a post that originally appeared here under the title, “New qualitative: Tapping crowd intelligence for advertising efficiency.” “Qualitative is the better-suited research method, bring … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | Comment

3 pitfalls to avoid when customer journey mapping

Editor’s note: Clay Walton-House is a senior manager at Seattle-based marketing and sales consultancy Lenati. This is an edited version of a post that originally appeared here under the title, “Customer journey mapping: Avoid these 3 common pitfalls.” Customer journey mapping, … Continue reading

Posted in Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Retailing, Shopper Insights | Comment

Knowing your data

Editor’s note: Scott MacLean is director of data science at Nulink Analytics, Melbourne, Australia. A lot of good things come from New Zealand: Bungee jumping; EasiYo make-your-own yogurt; the All Blacks; Begaand Mainland cheese; good sauvignon blanc wines; Crowded House; … Continue reading

Posted in Big Data, Data Processing, Market Research Techniques, Research Communities, Research Software, State of the Research Industry | Comment

What does the popularity of drones have to do with MR?

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Drones and … market research?” With applications spanning a … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry | Comment