Category Archives: Marketing Best Practices

New to MR? Advice for conducting and using research

Editor’s note: Michaela Mora is president of Relevant Insights LLC, a Euless, Texas, research firm. This is an edited version of a post that originally appeared here under the title, “10 key pieces of advice on how to do and … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Online Surveys and Research, Research Communities | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Event recap: 5 takeaways from The Quirk’s Event

Editor’s note: Jen Golden and Ashley Harrington are project managers at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “5 key takeaways from The Quirk’s Event.” … Continue reading

Posted in Marketing Best Practices, Research Communities, Research Industry Trends | Comment

Why B2B MR is essential to positioning offers on value vs. price

Editor’s note: Julia Cupman is vice president of B2B International, a business-to-business market research agency, New York. The past decade has been challenging for business-to-business marketers in North America. The worldwide financial crisis, low-cost Asian competition and the rise of … Continue reading

Posted in Business-To-Business Research, Consumer Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, New Product Research | Comment

Why CMOs need to embrace user-generated content

Editor’s note: Gene Austin is the CEO, president and director at Bazaarvoice. This is an edited version of a post that originally appeared here under the title “Follow your customer: The need for authentic and visual content.” The only constant … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Marketing Best Practices, Research Industry Trends, Retailing, Social Media and Marketing Research | Comment

10 new skills that marketers must learn

Editor’s note: Larry Weber and Lisa Leslie Henderson are co-authors of The Digital Marketer: 10 New Skills You Must Learn to Stay Relevant and Customer-Centric. For more information click here. Marketers have been gulping down change for the last decade. … Continue reading

Posted in Big Data, Brand and Image Research, Consumer Psychology, Customer Satisfaction, Marketing Best Practices, Shopper Insights | Comment

CRC sneak peek: Coca-Cola’s Chris Elsbury on delivering successful presentations

Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to … Continue reading

Posted in Association News, Marketing Best Practices, State of the Research Industry, The Business of Research | Comment

How to avoid the 10 most common loyalty program pitfalls

Editor’s note: Anna Koren is director, Ipsos Loyalty. This is an edited version of a post that originally appeared here under the title “Loyalty programs are everywhere – but are they any good?” Companies have long sought to leverage loyalty … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Food/Sensory Research, Marketing Best Practices, Promotion Research | Comment

Mommy bloggers’ top 10 commandments for brands

For brands that are aware of and seek to associate themselves with the almighty power and influence of mommy bloggers, thou shalt better treat them with dignity and respect, according to a study by Wendy Hirschhorn, CEO of Wendy’s Bloggers, … Continue reading

Posted in Brand and Image Research, Marketing Best Practices, Social Media and Marketing Research | Comment

Make 2013 the year of the customer

Editor’s note: Joe Langner is executive vice president, midmarket solutions, at Sage North America, an Irvine, Calif., business management software and services firm. The year 2012 was a whirlwind of influences on the business landscape – some of them good … Continue reading

Posted in Business-To-Business Research, Customer Satisfaction, Marketing Best Practices | 1 Comment