Category Archives: Marketing Best Practices

Using research and bold new ideas to increase market share

Editor’s note: Lara Kudryk Traska is a consultant at research firm SpencerHall, Baltimore. This is an edited version of a post that originally appeared here under the title, “Ahead of the curve or way off track?” With trends coming at … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Focus Groups, Innovation in Market Research, International Research, Marketing Best Practices, New Product Research | Comment

Preparing now to connect with travelers in the future

Editor’s note: Laurens van den Oever is global industry head, travel and hospitality at market research firm GFK, Singapore. This is an edited version of a post that originally appeared here under the title, “Key travel trends of the future … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Findings, Marketing Best Practices | Comment

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

Aldi turns to YouTube channel to connect with customers

Editor’s note: Seb Joseph is news editor at The Drum – Modern Marketing and Media, London. This is an edited version of a post that originally appeared here under the title, “Aldi looks to push products through online video with … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Marketing Best Practices, Public Opinion/Social Research | Comment

8 steps to improve your customer satisfaction program

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. This is an edited version of a post that originally appeared here under … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Shopper Insights | Comment

Jet.com: The line between smart marketing and irritating

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “Adventures with Jet.com.” It all started innocently enough. I was driving around … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Market Research Techniques, Marketing Best Practices, Shopper Insights, Social Media and Marketing Research | 1 Comment

How mobile wallet apps are changing consumer habits

Editor’s note: Nielsen Newswire is the digital news channel of Nielsen, a global provider of consumer information and insights. The following piece was originally published here under the title, “Paying it forward: How mobile wallet apps are changing consumer habits.” … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Product Research, Retailing, Shopper Insights, Uncategorized | Comment

Do you know how much your customers are worth?

Editor’s note: Mark Haller is an advisory partner at the Chicago office of New York-based professional services consultancy PwC. This is an edited version of a post that originally appeared on the American Marketing Association’s blog under the title, “How much … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Marketing Best Practices, The Business of Research | 1 Comment

What Whole Foods risks by relying on demographics to define new chain’s consumer base

Editor’s note: Jake Sedlock is vice president of client development at research firm CivicScience, Seattle. This is an edited version of a post that originally appeared here under the title, “Pack up the old timers – we’re off to the … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Millennials, Shopper Insights | Comment