Category Archives: Marketing Best Practices

Why CMOs need to embrace user-generated content

Editor’s note: Gene Austin is the CEO, president and director at Bazaarvoice. This is an edited version of a post that originally appeared here under the title “Follow your customer: The need for authentic and visual content.” The only constant … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, Marketing Best Practices, Research Industry Trends, Retailing, Social Media and Marketing Research | Comment

10 new skills that marketers must learn

Editor’s note: Larry Weber and Lisa Leslie Henderson are co-authors of The Digital Marketer: 10 New Skills You Must Learn to Stay Relevant and Customer-Centric. For more information click here. Marketers have been gulping down change for the last decade. … Continue reading

Posted in Big Data, Brand and Image Research, Consumer Psychology, Customer Satisfaction, Marketing Best Practices, Shopper Insights | Comment

CRC sneak peek: Coca-Cola’s Chris Elsbury on delivering successful presentations

Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to … Continue reading

Posted in Association News, Marketing Best Practices, State of the Research Industry, The Business of Research | Comment

How to avoid the 10 most common loyalty program pitfalls

Editor’s note: Anna Koren is director, Ipsos Loyalty. This is an edited version of a post that originally appeared here under the title “Loyalty programs are everywhere – but are they any good?” Companies have long sought to leverage loyalty … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Food/Sensory Research, Marketing Best Practices, Promotion Research | Comment

Mommy bloggers’ top 10 commandments for brands

For brands that are aware of and seek to associate themselves with the almighty power and influence of mommy bloggers, thou shalt better treat them with dignity and respect, according to a study by Wendy Hirschhorn, CEO of Wendy’s Bloggers, … Continue reading

Posted in Brand and Image Research, Marketing Best Practices, Social Media and Marketing Research | Comment

Make 2013 the year of the customer

Editor’s note: Joe Langner is executive vice president, midmarket solutions, at Sage North America, an Irvine, Calif., business management software and services firm. The year 2012 was a whirlwind of influences on the business landscape – some of them good … Continue reading

Posted in Business-To-Business Research, Customer Satisfaction, Marketing Best Practices | 1 Comment

Gen Y to brands: On Facebook, let us do the talking

Editor’s note: This entry was adapted from a press release from research firm InSites Consulting. A research finding from InSites Consulting indicates that a mere 4 percent of all Americans aged 15 to 25 think that a brand page on Facebook … Continue reading

Posted in Brand and Image Research, Marketing Best Practices, Social Media and Marketing Research | 1 Comment

Are you putting your rock star customers to work?

Editor’s note: Bill Lee is CEO of educational organization Customer Reference Forum and author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset. Increasingly, companies are figuring out that they have access to a … Continue reading

Posted in Business-To-Business Research, Customer Satisfaction, Marketing Best Practices, Social Media and Marketing Research | Comment

The three Cs of social media for organizational leaders

Editor’s note: Steve Nicholls is a social media strategist and author of Social Media in Business. Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful … Continue reading

Posted in Marketing Best Practices, Social Media and Marketing Research | Comment

Customer satisfaction research: why it’s everywhere and nowhere

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. We participated in the early development of customer satisfaction measurement. In the late … Continue reading

Posted in Customer Satisfaction, Market Research Best Practices, Marketing Best Practices, The Business of Research | Comment