Category Archives: Marketing Best Practices

5 tips for pain-free survey translation reviews

Editor’s note: This is an edited version of a post that was originally published here by Daniel Stächelin, editor and writer, client insights at Language Intelligence, under the title, “Survey translation review: 5 steps to quality.” I often hear from … Continue reading

Posted in International Research, Market Research Best Practices, Marketing Best Practices, Marketing Research Resources | Comment

Mobile marketing tips and trends for the Summer Olympic season

Editor’s note:Margie Kupfer is vice president, marketing at marketing firm 3Cinteractive (3C), Boca Raton, Fla. Every four years the world turns its attention to a single arena where the best of the best compete for gold. The 2016 Summer Olympics … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Marketing Best Practices, Shopper Insights | Comment

How virtual reality is changing the way you conduct research

Editor’s note: Simon Jones is a U.K.-based UX specialist for market research firm GfK. This is an edited version of a post written by Jones that originally appeared here under the title, “Virtual reality in UX research brings you closer … Continue reading

Posted in Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Marketing Best Practices | Comment

Is your brand facing strong headwinds?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Dear research supplier … why can’t … Continue reading

Posted in Brand and Image Research, Marketing Best Practices | Comment

Using research and bold new ideas to increase market share

Editor’s note: Lara Kudryk Traska is a consultant at research firm SpencerHall, Baltimore. This is an edited version of a post that originally appeared here under the title, “Ahead of the curve or way off track?” With trends coming at … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Psychology, Focus Groups, Innovation in Market Research, International Research, Marketing Best Practices, New Product Research | Comment

Preparing now to connect with travelers in the future

Editor’s note: Laurens van den Oever is global industry head, travel and hospitality at market research firm GFK, Singapore. This is an edited version of a post that originally appeared here under the title, “Key travel trends of the future … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Findings, Marketing Best Practices | Comment

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

Aldi turns to YouTube channel to connect with customers

Editor’s note: Seb Joseph is news editor at The Drum – Modern Marketing and Media, London. This is an edited version of a post that originally appeared here under the title, “Aldi looks to push products through online video with … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Marketing Best Practices, Public Opinion/Social Research | Comment

8 steps to improve your customer satisfaction program

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. This is an edited version of a post that originally appeared here under … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Shopper Insights | Comment