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Category Archives: Marketing Best Practices
Make 2013 the year of the customer
Editor’s note: Joe Langner is executive vice president, midmarket solutions, at Sage North America, an Irvine, Calif., business management software and services firm. The year 2012 was a whirlwind of influences on the business landscape – some of them good … Continue reading
Gen Y to brands: On Facebook, let us do the talking
Editor’s note: This entry was adapted from a press release from research firm InSites Consulting. A research finding from InSites Consulting indicates that a mere 4 percent of all Americans aged 15 to 25 think that a brand page on Facebook … Continue reading
Are you putting your rock star customers to work?
Editor’s note: Bill Lee is CEO of educational organization Customer Reference Forum and author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset. Increasingly, companies are figuring out that they have access to a … Continue reading
The three Cs of social media for organizational leaders
Editor’s note: Steve Nicholls is a social media strategist and author of Social Media in Business. Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful … Continue reading
Customer satisfaction research: why it’s everywhere and nowhere
Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. We participated in the early development of customer satisfaction measurement. In the late … Continue reading
How to prep your brand for Facebook’s Timeline
Editor’s note: Seth Lieberman is CEO of Pangea Media/SnapApp, a Watertown, Mass., marketing firm. Below is a quick overview of some of the things Facebook page administrators should know to prepare for and manage their Facebook Page with Timeline. (But … Continue reading
Getting (hyper-)personal with research
Some time ago, we began talking about hyper-personalization in branding, when it first cropped up as a trend we were seeing. Was it here to stay? Would it take off? Would it be a true trend or a fad that … Continue reading
Researchers, your brains are not enough
Editor’s note: Dan Womack, senior manager of insights at Columbus, Ga.-based Aflac, writes a personal blog called Womack Insight. The opinions expressed there are his alone. This is an edited version of a post that originally appeared under the title … Continue reading
Conflicting data in online surveys: the Rorschach test of market research
Editor’s note: Lev Mazin is CEO and co-founder of research firm Ask Your Target Market. If you’ve ever taken a Rorschach inkblot test, you know the quandary. You’re shown what is, undeniably, a spot on the paper, but your mind … Continue reading
Best practices for shop-alongs
Editor’s note: Michael Carlon is vice president in the New York office of Truth Consulting, a London research firm. Carlon will outline his views on rethinking the shopper insights function in the June issue of Quirk’s. One of the most … Continue reading