Category Archives: Marketing Research Jobs

Can marketing researchers aspire to become analysts?

Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Here he recaps a recent conversation with Tony Cosentino, vice president and research director of Ventana Research, San Ramon, Calif. I first bumped into Tony Cosentino … Continue reading

Posted in Marketing Research Jobs, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments