Category Archives: Mobile Interviewing

Taking the leap into the future of surveys

Editor’s note: Katrina Lerman is senior researcher and corporate videographer with Boston research firm Communispace. I have seen the future of surveys. And it’s glorious. But man, do we have a way to go. When a recent project for one … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Mobile Interviewing, Quantitative Research | Comment

How retailers are missing the boat with their mobile engagement of shoppers

Editor’s note: Steve Rowen is an emerging markets specialist at Retail Systems Research. This is an edited version of post that originally appeared here under the title “What consumers say about mobile.” If you read our research, you know that … Continue reading

Posted in Mobile Interviewing, Retailing, Shopper Insights | Comment

5 takeaways from the CASRO Digital Research Conference

Editor’s note: Jared Huizenga is director of field services at Boston research firm Chadwick Martin Bailey (CMB). This is an edited version of a post that originally appeared here under the title “What’s the Story? 5 Insights from CASRO’s Digital … Continue reading

Posted in Big Data, Mobile Interviewing, State of the Research Industry, The Business of Research | Comment

Online communities vs. focus groups – who wins?

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. The battle lines are drawn for a conflict at the heart of qualitative market research, a fight between the old and the new. On the … Continue reading

Posted in Focus Groups, Health Care Research, Mobile Interviewing, Qualitative Research, Research Communities | Comment

Three things that really matter in mobile research

Editor’s note: Melanie Courtright is senior vice president of client services – Americas at Research Now. Most years between 2008 and 2013 have been touted by experts as the “year of mobile.” As we move into 2014, mobile’s significance is … Continue reading

Posted in Market Research Best Practices, Mobile Interviewing | Comment

Why making shopper data actionable matters

Editor’s note: Christine Birkner is a senior staff writer for Marketing News and Marketing News Exclusives. This is an edited version of an article originally published under the same title in the November 2013 issue of the American Marketing Association’s Marketing Insights … Continue reading

Posted in Consumer Research, Mobile Interviewing, Shopper Insights | Comment

Survey finds the world is ready for wearable tech

A recent survey by Shelton, Conn., research firm SSI found that wearable technology will become popular in mainstream markets within the next two to three years. The study showed one out of three people were “very” or “somewhat likely” to … Continue reading

Posted in Consumer Research, Market Research in the News, Mobile Interviewing | Comment

5 questions you should ask before launching your next mobile survey

Editor’s note: Jeff Harrelson is chief product officer at M4 Research, Costa Mesa, Calif. This is an edited version of an article that originally appeared in the firm’s e-newsletter. As a researcher you’re likely following the shift from computers to … Continue reading

Posted in Market Research Best Practices, Mobile Interviewing | 1 Comment

Question for research firms: To app or not to app?

Editor’s note: Gloria Park Bartolone is senior vice president, global fieldwork operations at Maritz Research Inc., Fenton, Mo. This is an edited version of a post that originally appeared here under the title “To app or not to app (with … Continue reading

Posted in Mobile Interviewing, Mystery Shopping, Online Surveys and Research, Research Industry Trends, The Business of Research | Comment

Mobile research cage match: apps vs. browsers

Editor’s note: Leslie Townsend is president of Kinesis Survey Technologies, Austin, Texas, and a founding member of the Mobile Marketing Research Association (MMRA). This is an edited version of a post that originally appeared on the blog of the MMRA … Continue reading

Posted in Consumer Research, Mobile Interviewing, Quantitative Research, Research Industry Trends | Comment