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Category Archives: Mobile Interviewing
5 questions you should ask before launching your next mobile survey
Editor’s note: Jeff Harrelson is chief product officer at M4 Research, Costa Mesa, Calif. This is an edited version of an article that originally appeared in the firm’s e-newsletter. As a researcher you’re likely following the shift from computers to … Continue reading
Question for research firms: To app or not to app?
Editor’s note: Gloria Park Bartolone is senior vice president, global fieldwork operations at Maritz Research Inc., Fenton, Mo. This is an edited version of a post that originally appeared here under the title “To app or not to app (with … Continue reading
Mobile research cage match: apps vs. browsers
Editor’s note: Leslie Townsend is president of Kinesis Survey Technologies, Austin, Texas, and a founding member of the Mobile Marketing Research Association (MMRA). This is an edited version of a post that originally appeared on the blog of the MMRA … Continue reading