Category Archives: Moderating

Is it time to break up with your moderator?

Editor’s note: Jon Hall is the managing partner at SpencerHall, Inc. This is an edited version of a post that originally appeared here under the title, “How to know when it’s time to break up with your moderator.” Most marketing … Continue reading

Posted in Moderating, The Business of Research | Comment

Are moderators forgetting how to talk to people?

Editor’s note: Ben Proctor is insights strategist at Miner & Co. Studio, a New York research firm. There’s no question that it’s a great time to be a researcher. Brands have more questions than ever and our bag of tricks … Continue reading

Posted in Focus Groups, Market Research Best Practices, Moderating, Qualitative Research | Comment

How to recruit articulate research respondents

Editor’s note: Kara Kohr is field team leader at Insights in Marketing, a Wilmette, Ill., research firm. This is an edited version of a post that originally appeared here under the title “How to recruit for articulate research respondents.” One … Continue reading

Posted in Concept Research, Focus Groups, Moderating, Qualitative Research | 2 Comments

The joys of being a generalist

Peggy Moulton-Abbott is a moderator and owner of Newfound Insights, a Virginia Beach, Va., research firm. This is an edited version of a post that originally appeared here under the title “The joys, and benefits, of being a marketing research … Continue reading

Posted in Consumer Research, Focus Groups, Moderating, Qualitative Research | 2 Comments

How to strengthen your question muscle

Naomi Henderson is founder and CEO of RIVA Market Research, Rockville, Md. This is an edited version of a post that originally appeared here under the title “Asking ‘good’ questions.” Some months back, I was paging through Parade magazine (it … Continue reading

Posted in Focus Groups, Moderating, Qualitative Research | 4 Comments