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Category Archives: Moderating
The joys of being a generalist
Peggy Moulton-Abbott is a moderator and owner of Newfound Insights, a Virginia Beach, Va., research firm. This is an edited version of a post that originally appeared here under the title “The joys, and benefits, of being a marketing research … Continue reading →
How to strengthen your question muscle
Naomi Henderson is founder and CEO of RIVA Market Research, Rockville, Md. This is an edited version of a post that originally appeared here under the title “Asking ‘good’ questions.” Some months back, I was paging through Parade magazine (it … Continue reading →