Category Archives: Online Surveys and Research

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

Advancements in geofencing

Editor’s note: Allen Vartazarian is vice president of product at uSamp, a Los Angeles-based global market research firm. For the past few years, geofencing has allowed researchers to use location-based information as vital data for all types of studies and … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Retailing, Shopper Insights | 1 Comment

Millennial researcher’s tips for engaging the Millennial market

Editor’s note: Katy Mallios is an insights and intelligence consultant at SPYCH Market Analytic, New Orleans. This is an edited version of an article originally published under the title, “A Millennial researcher’s tips for researching Millennials” the October 2014 issue of the … Continue reading

Posted in Market Research Best Practices, Millennials, Online Surveys and Research | Comment

Q&A: How mobile surveys transcend traditional barriers

Editor’s note: The World Food Programme (WFP) regularly conducts surveys throughout the world to assess the food security of different areas. WFP uses two measures to access food security: the Food Consumption Score (FCS) and Reduced Coping Strategies Index (rCSI). … Continue reading

Posted in Consumer Research, International Research, Mobile Interviewing, Online Surveys and Research, Survey Development | 1 Comment

Money talks: Should research respondents receive cash incentives?

Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Market Research Best Practices, Market Research Findings, Market Research Techniques, Marketing Research Resources, Online Surveys and Research, Research Recruiting | Comment

Talking points for convincing senior managers to build an in-house panel

Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an in-house online panel, it’s often a difficult sell. Senior managers are pulling … Continue reading

Posted in Brand and Image Research, Online Surveys and Research, Panels, The Business of Research | Comment

Transparency on transparency: why TV is the clear choice for recruiting panelists

Editor’s note: Rob Dolafi is COO of Offerwise, an Ashburn, Va., research firm. In an industry where data quality is essential to the success of any given project, we as online panel providers need to demonstrate careful rigor and complete … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels | Comment

Study reveals six types of social change agents

Positive social change occurs when individuals strongly believe they have the power to make a difference – and they take action. On average, 92 percent of adults say they have done something to engage in positive social change at some … Continue reading

Posted in Consumer Research, Demographics, International Research, Lifecycle/Lifestyle Research, Online Surveys and Research, Psychographic Research | Comment

10 tips to ensure engagement in online qualitative

Editor’s note: Layla Shea is founder and chief insights officer at Upwords Marketing Solutions, a Victoria, British Columbia-based research firm. One of the objections some clients still have against asynchronous (not in real time) online qualitative research is that they … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Qualitative Research | Comment

Three critical components of blending social media into traditional panels

Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a viable resource for panelists and insights. There’s no refuting that social … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Panels, Quantitative Research | Comment