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Category Archives: Online Surveys and Research
Question for research firms: To app or not to app?
Editor’s note: Gloria Park Bartolone is senior vice president, global fieldwork operations at Maritz Research Inc., Fenton, Mo. This is an edited version of a post that originally appeared here under the title “To app or not to app (with … Continue reading
Tipping the (survey) scales: How to set the multicultural record straight
Editor’s note: Carlos E. Garcia is senior vice president, multicultural research, in the Burbank, Calif., office of research firm GfK. Marketers want to be able to see into the future. That is, they want to make informed decisions today that … Continue reading
From authenticity to Hispanicity: three tips for selecting the right Hispanic panel
Editor’s note: Mario Carrasco is a partner at ThinkNow Research, Burbank, Calif. Marketers and market researchers in the U.S. have known about the Hispanic boom for years now. While the size of the Hispanic population in the 2000 Census caught … Continue reading
CASRO ‘panel of panelists’ shouldn’t be a surprise
Editor’s note: Reg Baker is president and chief operating officer of Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “The latest online panel dust up.” Gregg Peterson’s earlier … Continue reading
Conflicting data in online surveys: the Rorschach test of market research
Editor’s note: Lev Mazin is CEO and co-founder of research firm Ask Your Target Market. If you’ve ever taken a Rorschach inkblot test, you know the quandary. You’re shown what is, undeniably, a spot on the paper, but your mind … Continue reading