Category Archives: Online Surveys and Research

Talking points for convincing senior managers to build an in-house panel

Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an in-house online panel, it’s often a difficult sell. Senior managers are pulling … Continue reading

Posted in Brand and Image Research, Online Surveys and Research, Panels, The Business of Research | Comment

Transparency on transparency: why TV is the clear choice for recruiting panelists

Editor’s note: Rob Dolafi is COO of Offerwise, an Ashburn, Va., research firm. In an industry where data quality is essential to the success of any given project, we as online panel providers need to demonstrate careful rigor and complete … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels | Comment

Study reveals six types of social change agents

Positive social change occurs when individuals strongly believe they have the power to make a difference – and they take action. On average, 92 percent of adults say they have done something to engage in positive social change at some … Continue reading

Posted in Consumer Research, Demographics, International Research, Lifecycle/Lifestyle Research, Online Surveys and Research, Psychographic Research | Comment

10 tips to ensure engagement in online qualitative

Editor’s note: Layla Shea is founder and chief insights officer at Upwords Marketing Solutions, a Victoria, British Columbia-based research firm. One of the objections some clients still have against asynchronous (not in real time) online qualitative research is that they … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Qualitative Research | Comment

Three critical components of blending social media into traditional panels

Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a viable resource for panelists and insights. There’s no refuting that social … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Panels, Quantitative Research | Comment

What online researchers need to learn from digital marketers

Editor’s note: George Terhanian is group chief strategy and products officer in the New York office of research company Toluna. The rise of the 15-year-old online market research industry has been impressive. After many years of double-digit growth, it’s a … Continue reading

Posted in Online Surveys and Research, State of the Research Industry, The Business of Research | Comment

Research powers NFL’s drive to enhance fans’ game-day experience

Thanks to digital platforms like Facebook, Twitter and LinkedIn, as well as mobile apps on smartphones and tablets around the world, consumers can now share their experiences — good or bad — with the masses, resulting in either increased brand … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Online Surveys and Research, Qualitative Research, Quantitative Research | Comment

Question for research firms: To app or not to app?

Editor’s note: Gloria Park Bartolone is senior vice president, global fieldwork operations at Maritz Research Inc., Fenton, Mo. This is an edited version of a post that originally appeared here under the title “To app or not to app (with … Continue reading

Posted in Mobile Interviewing, Mystery Shopping, Online Surveys and Research, Research Industry Trends, The Business of Research | Comment

Tipping the (survey) scales: How to set the multicultural record straight

Editor’s note: Carlos E. Garcia is senior vice president, multicultural research, in the Burbank, Calif., office of research firm GfK. Marketers want to be able to see into the future. That is, they want to make informed decisions today that … Continue reading

Posted in Ethnic/Multicultural Research, Market Research Best Practices, Online Surveys and Research, Quantitative Research | 4 Comments

From authenticity to Hispanicity: three tips for selecting the right Hispanic panel

Editor’s note: Mario Carrasco is a partner at ThinkNow Research, Burbank, Calif. Marketers and market researchers in the U.S. have known about the Hispanic boom for years now. While the size of the Hispanic population in the 2000 Census caught … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels, Quantitative Research | Comment