Category Archives: Online Surveys and Research

In surveys (or during first dates): Are you asking leading questions?

Editor’s note: Talia Fein is project manager at research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title,” A data dominator’s guide to research design … and dating.” I … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Survey Development | Comment

Avoiding common pitfalls in concept testing

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Common pitfalls in concept testing and how to avoid them.” Concept testing is … Continue reading

Posted in Concept Research, Consumer Research, Market Research Best Practices, Online Surveys and Research, Survey Development | Comment

Using max-diff for online product design testing

Editor’s note: Jon Griffin is account manager at marketing research and analytics firm Optimization Group, Grand Rapids, Mich. This is an edited version of a post that originally appeared here under the title, “Online product design testing – a new … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Name Development Research, New Product Research, Online Surveys and Research, Packaging Research | Comment

Translating social wisdom into lessons on community engagement

Editor’s note: Rachel Belinky is community strategist at market research firm Ipsos SMX, Cincinnati. This is an edited version of a post that originally appeared here under the title, “Leveraging social wisdom for better community insights.” As market researchers we … Continue reading

Posted in Consumer Research, Market Research Techniques, Online Surveys and Research, Public Opinion/Social Research, Qualitative Research, Research Communities, Social Media and Marketing Research | Comment

Distinguishing MROCs from panels and social network communities

Editor’s note: George Dichiaro is a vice president and senior research consultant at research firm Market Strategies International, New York City. This is an edited version of a post that originally appeared here under the title, “Let’s MROC and roll: … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Communities | Comment

New to MR? Advice for conducting and using research

Editor’s note: Michaela Mora is president of Relevant Insights LLC, a Euless, Texas, research firm. This is an edited version of a post that originally appeared here under the title, “10 key pieces of advice on how to do and … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, Online Surveys and Research, Research Communities | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

The moral dilemma of setting unrealistic survey goals

Editor’s note: Lindsey Dickman is a vice president of market research firm Market Strategies International. This is an edited version of a post that originally appeared here under the title, “A researcher’s moral dilemma with unrealistic goals.” January was a … Continue reading

Posted in Consumer Research, Customer Satisfaction, Mail Surveys, Online Surveys and Research, Survey Development | Comment

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

Advancements in geofencing

Editor’s note: Allen Vartazarian is vice president of product at uSamp, a Los Angeles-based global market research firm. For the past few years, geofencing has allowed researchers to use location-based information as vital data for all types of studies and … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Retailing, Shopper Insights | 2 Comments