Category Archives: Panels

Don’t fear disruption, MR firms. Embrace it.

Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social media has disrupted the traditional market research industry … Continue reading

Posted in Panels, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Retailers weigh in on role, impact of big data

A study from New York-based information firm 1010data Inc. shows that while retailers are facing challenges in delivering the reporting functionality that business users need to enable data-driven decision-making, they are optimistic about big data’s ability to provide breakthroughs in … Continue reading

Posted in Big Data, Market Research Findings, Panels, Retailing | Comment

Talking points for convincing senior managers to build an in-house panel

Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an in-house online panel, it’s often a difficult sell. Senior managers are pulling … Continue reading

Posted in Brand and Image Research, Online Surveys and Research, Panels, The Business of Research | Comment

Transparency on transparency: why TV is the clear choice for recruiting panelists

Editor’s note: Rob Dolafi is COO of Offerwise, an Ashburn, Va., research firm. In an industry where data quality is essential to the success of any given project, we as online panel providers need to demonstrate careful rigor and complete … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels | Comment

Three critical components of blending social media into traditional panels

Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a viable resource for panelists and insights. There’s no refuting that social … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Panels, Quantitative Research | Comment

How community contribution can benefit your panel

Editor’s note: Martin Levett is a Web and survey programmer with EasyInsites, a U.K.-based research firm. This is an edited version of a post that originally appeared here under the title “Power of the community – How community contribution can … Continue reading

Posted in Market Research Best Practices, Panels | Comment

Considerations in building a market research community panel

Editor’s note: Based in Vancouver, B.C., Julie Paul is senior vice president of online communities at Toluna. Online community panels are becoming ever more popular and are expected to grow by 30-40 percent in 2013, according to Inside Research. Brands … Continue reading

Posted in Market Research Best Practices, Panels | 1 Comment

Five practices for a more responsive and representative Hispanic panel

Editor’s note: Nelson Merchan is president of CLICROI, a Danbury, Conn., online advertising firm. Given the importance of the Hispanic consumer in the United States, more and more market research and consumer goods companies have built Hispanic consumer panels and/or … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Market Research Best Practices, Panels | Comment

From authenticity to Hispanicity: three tips for selecting the right Hispanic panel

Editor’s note: Mario Carrasco is a partner at ThinkNow Research, Burbank, Calif. Marketers and market researchers in the U.S. have known about the Hispanic boom for years now. While the size of the Hispanic population in the 2000 Census caught … Continue reading

Posted in Consumer Research, Ethnic/Multicultural Research, Online Surveys and Research, Panels, Quantitative Research | Comment