Category Archives: Political Polling

Crowds affect consumer behavior, researcher says

New research by Ahreum Maeng, an assistant professor in the University of Kansas School of Business, found that socially-crowded environments lead consumers to be more conservative. Specifically, Maeng found that consumers in crowded settings prefer safety-oriented options and are more … Continue reading

Posted in Behavioral Research, Consumer Research, Political Polling | Comment

Former Obama data scientist outlines how big data changes the data business

Editor’s note: Howard Fienberg is director of government affairs for the Marketing Research Association (MRA). He is MRA’s lobbyist in the U.S. on behalf of the survey, opinion and marketing research profession. Is big data a term used primarily by … Continue reading

Posted in Demographics, Market Research in the News, Political Polling, Public Opinion/Social Research | Comment

The real winner of the 2012 presidential election? Research.

Editor’s note: John Fox is principal of John Fox Marketing, Cincinnati. For nearly the past two years we Americans were inundated with presidential election news, debates, commercials and polls. As we spent most of 2012 muddling through the Republican primary … Continue reading

Posted in Market Research in the News, Political Polling, Telephone Interviewing | Comment